B2B Marketing Manager, Spotlight Sports Group
Sports content & data
Open for applications
Sports content & data
201-500 employees
Open for applications
201-500 employees
Company mission
To add value to global sports betting experiences, with a trusted, market-leading offering, and embed premium content, marketing, and affiliate partnerships into their platforms.
Role
Who you are
- Bachelor's degree in a related discipline
- Proven experience in B2B marketing. Preferable experience within the sports betting or gaming industry
- Strong understanding of digital marketing strategies and tools, including email marketing platforms, CRM systems, and content management systems
- Excellent communication and writing skills, with the ability to craft compelling marketing content and press releases
- Experience managing marketing budgets and developing strategic marketing plans
- Ability to work effectively in a fast-paced, dynamic environment and collaborate with cross-functional teams
- Highly organised with strong attention to detail and the ability to prioritise and manage multiple projects simultaneously
What the job involves
- Reports to: Global B2B Sales Director
- The B2B Marketing Manager at Spotlight Sports Group will play a pivotal role in driving marketing efforts aimed at global betting industry professionals
- Reporting to the Global B2B Sales Director, this individual will work closely with the Commercial team and wider B2B Division to execute strategic marketing initiatives and enhance our brand presence in the global sports betting market
- Event Management:
- Organise owned company events and coordinate global conference attendance to showcase our products and services
- Ensure exhibition stands, marketing materials and accompanying promotion are delivered to the highest standards
- Press Release Creation and Distribution:
- Create compelling press releases to communicate key company updates, product launches, and industry insights
- Distribute press releases effectively to relevant media outlets
- Digital Marketing Management:
- Manage the company's LinkedIn presence, corporate website, and weekly newsletter to ensure consistent and engaging communication with our target audience
- Ensure opportunities for data capture are maximised and that all relevant new business leads are delivered to the appropriate commercial teams
- Product Positioning and Marketing Collateral:
- Collaborate with cross-functional teams to play a key role in product positioning, messaging to the market, and the development of marketing collateral
- Ensure that all high level communication platforms reflects this and are updated on an ongoing basis
- Budget Management and Campaign Planning:
- Take ownership of the B2B marketing budget and develop strategic campaign plans to maximise ROI and achieve business objectives
- Be in a position to challenge and regularly review expenditure as well as communicate innovative ideas to the wider business
- Inbound Content Management:
- Oversee the creation, management, and distribution of inbound content such as blog posts, whitepapers, and case studies to attract and engage prospects
- CRM Management and Lead Generation:
- Manage and maintain the B2B CRM database, ensuring data accuracy and utilising it effectively for targeted marketing campaigns
- Drive lead generation efforts through the execution of mass mailers and other targeted marketing initiatives to nurture prospects and convert them into customers
- Key relationships: External media and events companies, Global B2B Sales Director, Head of B2B Sales, Chief Commercial Officer, Head of Marketing (UK), B2B Operations team, Head of Commercial Services
Salary benchmarks
Our take
Spotlight Sports Group is a tech, content, and media solutions provider within the sports betting industry. The company has built its reputation on the foundations of the esteemed Racing Post, and has now been helping the world’s biggest betting operators for decades.
In recent developments, Spotlight Sports Group has made significant strides in expanding its reach and influence. The company recently announced strategic partnerships with FTN Network and Betfred, forging valuable collaborations to enhance its market position. Furthermore, the selection of Spotlight Sports Group to cover two highly regarded horse-racing shows further solidifies its presence within the racing audience, providing it with brand recognition and the ability to establish a stronger foothold in the industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Private medical insurance
- Mental health support
- Assistance programs
- Social get-togethers
- Pension scheme
- Birthday off!
Company values
- Trust is Everything
- We are One Team
- We are Focused but Flexible
- Our goal is Excellence
Company HQ
South Bank, London, UK
Articles
Leadership
Mark Renshaw
(CEO (not founder))Previously worked at Racing Post as Managing Director (Digital). Joined Spotlight Sports Group in 2022 as COO, becoming CEO in 2022.
Share this job
View 1 more job at Spotlight Sports Group