Lead Field Marketing Manager, Findigs

• 4+ years of field marketing or event marketing experience in a B2B SaaS environment, with direct accountability for pipeline generated from events, not just events executed
• A proven track record of running 10 or more events per year end to end, including trade shows, owned experiences, and virtual events, with measurable business outcomes attached to each
• Strong experience working directly with Sales and SDR teams to build pre-event and post-event activation programs that convert event presence into pipeline
• Demonstrated ability to manage a field marketing budget, negotiate with vendors, and make clear ROI-based decisions about where to invest and where to cut
• Excellent project management skills: you can run multiple events simultaneously without dropping balls, and you have the systems and habits to prove it
• Strong written and verbal communication skills: you can write a compelling event brief, a crisp follow-up email, and a clear post-event pipeline report
• Proficiency with HubSpot and Salesforce for lead capture, follow-up tracking, and pipeline reporting
• Genuine energy for relationship building: you enjoy being at events, talking to customers and prospects, and building Findigs' presence in a room

Desirable

• The Marketing team at Findigs operates at the intersection of product, sales, and revenue, with a mandate to build the Findigs brand in the market and convert that presence into pipeline. We are a lean, high-ownership team that moves fast and uses AI to do more with less
• This role sits within Marketing and reports directly to the VP of Marketing. You will work in close partnership with the Sales team, SDRs, and the incoming Senior PMM to make sure every event, webinar, and community touchpoint Findigs shows up at is converting into real business outcomes
• We're looking for a Lead Field Marketing Manager who understands that events are not a brand exercise, they are a pipeline engine
• You will own 10 to 20 events per year end to end
• This includes everything from sourcing and negotiation through on-site execution and post-event follow-up, and you will be accountable for the pipeline each one generates
• You will have the opportunity to build the system around each event: the right target account list going in, the SDR and AE activation happening on the floor, the follow-up sequences that convert meetings to opportunities, and the clear-eyed read on which events earned their budget and which ones did not
• You will also run Findigs' webinar program, build community relationships with property managers and industry operators, and partner with the Sales team to make sure field marketing is one of the most productive pipeline sources in the company
• The best field marketers we have seen treat every event like a mini GTM campaign with a defined ICP, a before-during-after playbook, and a pipeline number attached
• Own Findigs' full event calendar: research, evaluate, and select 10 to 20 events per year based on ICP fit, pipeline potential, and cost efficiency
• Manage all end-to-end logistics: vendor negotiation, sponsorship agreements, booth design, staffing, travel, and on-site execution
• Build a standardized GTM activation model for each event: target account list, pre-event SDR and AE outreach, on-site engagement strategy, and a post-event follow-up playbook that moves conversations into pipeline within 5 business days
• Run a post-event pipeline review with Sales after every major event and make clear invest, adjust, or cut decisions based on actual ROI
• Use AI tools to accelerate event research, build outreach sequences, generate follow-up content, and reduce manual coordination overhead
• Produce Findigs-owned events: executive roundtables, customer dinners, property manager meetups, and invite-only experiences that build deep relationships and create pipeline that conferences cannot
• Own all production logistics from concept to debrief: venue, catering, AV, run of show, and guest experience
• Partner with the Senior PMM to ensure owned events are a genuine brand and thought leadership moment, not just a social gathering
• Own and run Findigs' webinar program: topic selection, speaker sourcing, promotion, production, and post-event lead follow-up
• Design webinars that are genuinely useful to property managers, not marketing pitches, with the goal of becoming a trusted industry resource
• Build a repeatable production process and track performance against pipeline influence, lead quality, and audience growth
• Identify and invest in the communities, associations, and industry groups where Findigs' buyers spend time
• Build Findigs' presence in these communities through content, programming, and authentic relationship-building, not just event appearances
• Develop and maintain a network of industry contacts, partners, and customer advocates who can amplify Findigs' presence and open doors to new opportunities
• Create and maintain event-specific sales enablement materials: leave-behinds, one-pagers, demo scripts, and conversation guides tailored to each audience
• Partner with SDRs on pre-event outreach sequences and post-event follow-up cadences informed by the specific event context
• Ensure Sales and SDR teams are fully briefed before every event and feed field marketing learnings back into the broader marketing function
• Co-manage the field marketing budget with the VP of Marketing, with direct accountability for spend efficiency and event-level ROI
• Build a simple event ROI tracking system that ties spend to pipeline and present a clear read to leadership after each major event
• Evaluate the full event portfolio quarterly and recommend budget reallocation based on pipeline-to-cost ratio