CRM Creative & Copywriting Lead, Warner Bros Discovery
Wizarding World
Office located in Theobald's Road, London
Entertainment company
Job no longer available
Entertainment company
1001+ employees
Job no longer available
Office located in Theobald's Road, London
1001+ employees
Company mission
To take the world’s greatest possibilities and make them a reality - creating impact, inspiring imagination, and building connections.
Role
Who you are
- Extensive experience in creative design and copywriting
- Experience in CRM copywriting
- Strong communication and interpersonal skills
- Highly organised and deadline focused
- Results-driven with an excellent attention to detail
- Ability to be a self-starter and solve problems with limited guidance
- Understanding and appreciation for fan culture in all its forms
What the job involves
- In this consumer-facing role, the candidate will be responsible for the curation, design, copywriting, and creative execution of Wizarding World Digital’s (“WWD”) Harry Potter Fan Club CRM strategy
- With over 8 million active email addresses, WWD’s CRM channel is an essential driver of value to the Harry Potter franchise, providing a primary vehicle to communicate directly with our fans globally by serving them the latest news, offers and fan-first celebratory content
- As the CRM Creative and Copywriting Lead, the candidate will provide creative leadership to drive a consistent look and feel in consumer-facing communications
- In partnership with the Head of CRM, the candidate will drive the WWD audience strategy and act as a cross-company point of contact for campaign partners seeking access to the HP CRM asset
- The candidate will also have a critical voice in developing the consumer proposition of opting-in for email communication, and ensuring that the Harry Potter Fan Club delivers a valuable and engaging experience for fans globally
- Curation, copywriting and creative development of weekly HPFC newsletter, periodic Solus standalone emails, and triggered emails
- Close coordination with franchise marketing partners and stakeholders to ensure timely approvals and delivery of assets required for production
- Partnering with content, marketing and product team members across WWD to ensure close collaboration on key cross-franchise campaigns and always-on activity
- Development of look and feel for ongoing WWD brand campaigns (including for all consumer-facing WWD channels beyond CRM)
- Deep collaboration with Head of CRM on WWD’s overall CRM strategy, objectives, deliverables, and campaign calendar (in-line with global franchise priorities)
- Continually review, learn from, and act upon data insights to improve WWD’s campaign performance, digital KPIs and Harry Potter Fan Club user experience
- Active monitoring of competitor email activity, trends and innovations to identify new opportunities and best practices
Salary benchmarks
Our take
Warner Bros Discovery (WBD) is an entertainment company formed from the 2022 merger of Warner Bros and Discovery. It is a leader in the creation, production, distribution, licensing, and marketing of content, with Warner Bros alone boasting a huge library – more than 100,000 hours of programming – before the companies were joined. WBD’s portfolio includes Discovery Channel, Warner Bros. Entertainment, Discovery+, HBO Max, and franchises like “Batman” and “Harry Potter”.
Both of the company’s previous businesses have operated throughout the digitisation of the media space. David Zaslav, CEO of WBD, headed Discovery during its expansion into digital media, to make it a “content company” over a “cable company”. The recent focus for Warner Bros has been on next-gen distribution efforts, expanding the availability of its content across platforms and devices to reach the modern viewer. The new company has plans to migrate to one tech stack, which will require extensive retooling, as well as exploring cost-saving automation opportunities for its operations.
Since the merger, the new giant that is Warner Bros Discovery has had a shaky start, forcing the company to wind down operations and cut back on content, which included the very public scrapping of the “Batgirl” movie. However, it now seems the company may have been ahead of the curve, as a wider trend of cutbacks has been seen from peers in the space. This early move, combined with a hyper-focus on cash generation, seeks to establish WBD as an outperformer in an industry on the downturn.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company HQ
Midtown Manhattan, New York, NY
Leadership
David Zaslav
(CEO, not founder)Spent 17 years at NBCUniversal including as President of NBC Cable LLC and NBC Media LLC.
Share this job
View 11 more jobs at Warner Bros Discovery