Senior Associate Brand Manager, The Honest Company
$100-120k
2-3 days a week in office (Playa Vista, CA)
Natural baby and beauty products
Job no longer available
Natural baby and beauty products
201-500 employees
Job no longer available
$100-120k
2-3 days a week in office (Playa Vista, CA)
201-500 employees
Company mission
To challenge ingredients, ideals and industries so people can protect who they love!
Role
Who you are
- A strong communicator and collaborator. You are a thought leader and effectively work with all members of the organization, from individual contributors to top execs
- Highly analytical and strategic. Your problem-solving skills are unparalleled
- Solution-oriented with a bias for action. When problems arise, you reliably produce responses and thoughtful solutions
- Adaptable and ambitious. You will enthusiastically take on other assignments as needed to support your team!
- 3+ years of core marketing experience (e.g. execution of new product launches, providing creative direction, building brand campaigns) ideally in CPG with traditional retail distribution
- Proven analytical capabilities in interpreting data with actionable conclusions
- Passion and enthusiasm for a consumer-first mindset, culture, innovation, and trends
- Bachelor’s degree, MBA preferred
What the job involves
- As a Sr. Associate Brand Manager on the Baby + Home Studio, you will partner with cross functional teams across sales, creative and product development to bring brand innovation and campaigns to life!
- You can expect to be an owner of your business and lead key initiative and day-to-day operations and assist on key strategic initiatives to meet our financial targets
- Watch as your consumer-first strategies become a reality at our purpose-driven company!
- Provide weekly reports of your category with key trends and recommendations to optimize business performance
- Identify cost improvements, portfolio mix optimization and SKU rationalization to improve gross margins based on category insights and partnership with sales, supply, demand, and sourcing
- Commercialize all product improvements, innovation, and updates by partnering with cross functional teams from concept idea through launch. Responsibilities include leading project kickoffs with detailed project scope, providing volume and net revenue forecasts, locking package briefs, copy and claims and ensuring that on time delivery
- Assist in new item sell-in including sell decks, forecasts, key dates, product samples and support plans
- Support new product launch and quarterly marketing campaigns from creative and media briefs to final asset approvals and media plans
Our take
The Honest Company was founded in 2012 by Jessica Alba with the simple idea to create everyday products that are safer, gentler, and more transparent about what goes into them. The brand built its reputation on "clean" personal care - things like baby products, skincare, and household items made without any of the harsh chemicals. Because of this approach, it quickly gained popularity with families looking for a trusted, easy-to-understand product.
Over time, Honest has grown into a well-known name in baby and personal care, with products designed for both kids and adults. Its lotions, shampoos and wipes are especially popular for being mild and easy on sensitive skin. In a fun and unexpected moment, even astronauts have taken notice, during the Artemis II mission, astronaut Christina Koch mentioned missing Honest's lotion while in space, showing just how widely love the brand has become.
The company has been going through a bit of a reset though, deciding to step back from selling directly to customers online, choosing instead to focus on retail partnerships and wholesale. This shift is part of a larger plan to cut costs and simplify the business after slower growth. While it means less direct control over how customer shop the brand, it should help Honest become more profitable and focused, leaning into what it does best while relying on big retail partners to drive scale in the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2018
$200m
GROWTH EQUITY VC
Oct 2017
$75m
SERIES E
Total funding: $503m
Company benefits
- Competitive Compensation Packages
- Comprehensive Medical, Dental + Vision Insurance
- 401k with Company Match
- Generous Maternity + Paternity Leave
- Equity Compensation
- Generous Vacation Policy
- Wellness Incentives
- Free Onsite Gym + Fitness Reimbursement
- Pet Insurance
- Learning + Development Opportunities through our Honest University
- LinkedIn Learning Access
- Employee Giving Program + Volunteer Time Off (VTO)
- Education Reimbursement
Company HQ
Playa Vista, Los Angeles, CA
Leadership
Jessica Alba
(Founder)Beyond her acting career, she is a New York Times bestselling author and an advocate. She was also awarded Entrepreneur of the Year in the Webby Awards in 2016 and the Grace Kelly Award in 2015.
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