Principal Product Marketing Manager, Grindr

• 10+ years of marketing experience spanning product marketing (positioning, GTM, launches, creative) and growth marketing (acquisition, lifecycle, conversion optimization). You don't have to have held both titles — but you have to have done both jobs
• Have a zero-to-one track record — you've built a marketing function, a growth engine, or a brand from scratch at a hyper-growth or mid-stage company. You know the difference between optimizing a mature business and building one from nothing, and you want to build
• Are deeply embedded in the LGBTQ+ community — you understand what resonates, what imagery and messaging will land, and how to communicate the value of health products to this audience in a way that feels authentic, not clinical
• Have strong consumer tech or consumer health experience — you think about this as consumer acquisition and growth, not healthcare marketing. You don't self-limit; you find creative ways to win
• Are a full-stack marketer comfortable being the entire function — from writing ad copy to presenting GTM strategy to leadership to managing agency partners. On a five-person team, there's no line between strategy and execution
• Are data-driven but not data-paralyzed — you make smart bets with imperfect information, move fast, and iterate. You're looking for 5% to 25% lifts, not 5% to 6%

Desirable

• Woodwork is Grindr's men's health telehealth initiative — and it operates like a startup within a startup
• We're a five-person team with a strong product foundation, an engaged user base, and the distribution advantages of one of the most culturally relevant platforms in the LGBTQ+ community
• What we don't have yet is a dedicated marketing leader who can own how Woodwork shows up in market — the positioning, the creative, the channels, and the growth engine that turns curiosity into patients
• As the first marketing hire, you'll build the entire marketing function from the ground up for a product with built-in distribution to millions
• At Grindr, we operate in Grindr Mode
• Moderately hardcore day to day, truly hardcore when it counts
• It's about doing great work without burning out
• Outcomes over outputs
• Smart, driven people who raise your bar, with room to live full lives
• Define and execute Woodwork's go-to-market strategy — own positioning, messaging, creative direction, and launch plans for new product lines, features, and clinical offerings. You determine how Woodwork shows up in market, where, when, and to whom
• Build and own organic acquisition channels — connect in-app campaigns, email, SMS, and lifecycle marketing into a coherent customer journey that turns platform users into first-time buyers and first-time buyers into long-term patients
• Own brand and creative execution for Woodwork — ad creative, copy, imagery, and campaign design across in-app and external channels. You'll code-switch between what resonates inside the Grindr app and what works on external platforms, and you'll own the legal and regulatory sign-off process for all creative
• Manage paid media channels — oversee agency relationships for Meta and Google campaigns, set strategy and KPIs, and hold partners accountable to performance. You own the output even when execution is outsourced
• Partner closely with product management, clinical ops, and legal to drive an integrated growth strategy — because the highest-leverage growth work often happens inside the product itself
• Track, measure, and report on key growth metrics, with revenue growth at reasonable unit economics as your north star. CAC, LTV, conversion rates, and funnel velocity are your daily instruments