Senior Regional Marketing Manager, Incorta
North America
$125-164k
More information about location
Direct data analytics platform
Be an early applicant
Direct data analytics platform
201-500 employees
Be an early applicant
$125-164k
More information about location
201-500 employees
Company mission
To build products that expand enterprise data capabilities, and cut project time and cost by more than 80% with speed, simplicity, and accuracy.
Role
Who you are
- The ideal candidate possesses a deep understanding of B2B marketing, especially within a regional structure, and a proven track record of executing successful, measurable marketing programs that directly contribute to revenue growth
- Experience: 7+ years of progressive experience in B2B marketing, with at least 3 years in a dedicated Field Marketing, Regional Marketing, or Partner Marketing role, preferably within a B2B environment
- Regional Expertise: Proven experience marketing to the Americas region is required
- GTM Fluency: Strong understanding of the sales process, pipeline stages, and the metrics that drive a successful B2B GTM organization
- Execution Skills: Demonstrated ability to plan, manage, and execute complex marketing programs across multiple channels (digital, events, partners)
- Analytical Mindset: Proficient in using marketing automation (e.g., HubSpot, Gong and CRM systems (e.g., Salesforce) for reporting, campaign execution, and data analysis
- Communication: Exceptional written, verbal, and presentation skills. Ability to communicate effectively with sales leadership, external partners, and cross-functional teams
- Education: Bachelor’s degree in Marketing, Business, or a related field
What the job involves
- Incorta is seeking a highly motivated and results-oriented Americas Regional Senior Marketing Manager to lead our Field and Partner Marketing initiatives across North America
- This pivotal role is responsible for driving pipeline generation, accelerating deal cycles, and increasing market penetration by closely aligning marketing strategies with the regional Go-to-Market (GTM) sales and partnership teams
- Regional Strategy & Execution: Spearhead the North America marketing strategy, ensuring tight alignment with sales priorities and rapid, effective execution of adapted campaigns and sales plays
- Pipeline Development: Design, execute, and manage a comprehensive regional field marketing plan focused on generating qualified pipeline (MQLs, SALs, SQLs) and accelerating opportunities through the sales funnel
- Sales Partnership: Serve as the primary marketing contact for the Americas GTM sales team, aligning marketing priorities, campaigns, and content with regional sales goals, territories, and strategic accounts
- Program Management: Oversee the execution of diverse regional marketing tactics, including targeted virtual and in-person events (e.g., workshops, roundtables, executive dinners, trade shows), local digital campaigns, Account-Based Marketing (ABM) initiatives, and sales enablement material development
- Budget Management: Effectively manage the regional marketing budget to maximize Return on Investment (ROI)
- Co-Marketing Strategy: Develop and implement joint marketing programs with key strategic partners (e.g., resellers, system integrators, technology partners) to drive shared pipeline growth and elevate brand visibility
- Partner Enablement: Provide partners with essential marketing collateral, sales tools, training, and campaign support required to effectively position and sell Incorta’s solutions
- Joint Execution: Coordinate and execute co-sponsored activities, including events, webinars, content collaborations, and joint demand generation initiatives with partners
- Performance Analysis: Monitor and report on the efficacy of partner marketing programs, identifying opportunities for optimization and expansion
- Performance Analysis: Track, analyze, and report on all regional marketing performance metrics, focusing on pipeline contribution, lead quality, conversion rates, and ROI
- Optimization: Use data-driven insights to continuously optimize marketing programs, budget allocation, and GTM strategy in the region
- Communication: Regularly communicate performance results and strategic recommendations to marketing and GTM leadership
Our take
The amount of data flowing into organisations is growing exponentially, creating a need to process more data more quickly than ever before. Data integration or data preparation jobs take time to execute and generally run overnight, making it difficult, or impossible, to analyse data from the same day’s operations. In an ideal world, the data in the analytical system would match the data in the operational system.
Instead of relying on data warehouses to gather and prepare data for analysis, Incorta’s Direct Data Mapping engine maps data straight from sources like enterprise software and other applications. This means it can provide insights for massive amounts of data in near real-time.
Incorta is the driving force behind analytics for major corporations such as Starbucks, Credit Suisse, Archrock, National Oilwell Varco (NOV), and Gate City Bank. Notably, Incorta has achieved record revenue growth and expanded its global presence, establishing new offices in the APAC, EMEA, and North America regions. This strategic expansion positions it to not only meet current market demands but also anticipate and cater to the evolving needs of businesses in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$120m
SERIES D
Aug 2019
$30m
SERIES C
Total funding: $192.4m
Company HQ
Town Center, Foster City, CA
Leadership
Hichem Sellami
(Co-Founder)Previously a Software Development Director at Oracle and Lead Software Engineer at Siebel Systems.
Klaus Fabian
(Co-Founder)Previously a Development Director at Oracle and Senior Product Manager at BARRA.
Matthew Halliday
(Co-Founder)Worked for 13 years at Oracle, holding various positions such as Applications Architect and Senior Operations Manager.
Osama Elkady
(Co-Founder & CEO)Worked for 19 years at Oracle, holding various positions such as Senior Director - Oracle Business Intelligence, Director - Oracle Internationalization Product Group, and Vice President - Oracle Applications Development.
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