Senior Principal Product Marketing Manager, Circle
$242.5-325k
Digital dollars for global prosperity
Posted today
Digital dollars for global prosperity
1001+ employees
Posted today
$242.5-325k
1001+ employees
Company mission
To raise global economic prosperity through the frictionless exchange of value.
Role
Who you are
- 12+ years of experience in product marketing or a related field such as product, engineering, or business development
- Proven ability to develop positioning, messaging, and GTM strategies for complex, technical products
- Deep knowledge of blockchain ecosystems, stablecoins, and capital markets
- Strong track record of collaborating with cross-functional teams to influence product direction and drive adoption
- Clear, concise communication skills with an ability to translate complex technology into compelling narratives
- Highly self-directed and thrives in fast-paced environments
- Familiarity with Slack, Google Workspace, Coda, and macOS
What the job involves
- With the mission to “Raise global economic prosperity through the frictionless exchange of financial value”, Circle was founded on the belief that stablecoins and public blockchains will rewire our global financial system to enable businesses and people everywhere to more freely connect and transact in the global economy
- We’re a diverse team that’s motivated and committed to our core values that we embrace each and every day – being multi-stakeholder, driven by excellence, mindfulness, and high integrity
- Circle is looking for an experienced Sr. Principal Product Marketing Manager to define and drive GTM strategy for Circle’s multichain infrastructure
- This role will report to our Director of Product Marketing and work with a dynamic cross-functional team focused on this strategic platform pillar
- Act as the subject matter expert for Circle’s multichain infrastructure, including ideal customer profile and industry segmentation, competitive landscape, and market dynamics
- Define and evolve positioning, messaging, and proof points that differentiate Circle in a complex, rapidly evolving market
- Develop go-to-market (GTM) strategies that span product launches, ecosystem engagement, and long-term growth initiatives
- Partner with Product and Business Development to identify new market opportunities and influence product roadmap decisions
- Lead cross-functional efforts to create and distribute high-impact marketing and sales enablement materials, including pitch decks, product pages, case studies, and partner campaigns
- Collaborate with developer relations, BD, and communications to drive awareness and engagement across ecosystem channels
Our take
Circle is a financial technology firm looking to enable businesses to harness the power of digital currencies and public blockchains for payments, commerce, and financial applications. The company’s USD Coin (USDC) has become the fastest growing, regulated, and fully reserved dollar digital currency.
The company is backed by BlackRock, the world’s largest asset manager, and crypto exchange company Coinbase. It has been proactively preparing for possible upcoming federal regulations. With USDC circulation doubling over the last year to $60 billion, Circle is well-placed to see steady long-term growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2022
$400m
GROWTH EQUITY VC
May 2021
$440m
GROWTH EQUITY VC
Total funding: $1.1bn
Company benefits
- We offer flexible paid time off — so you can thrive at work, and at rest
- No matter where you live, we offer a market competitive suite of health benefits to help keep you and your loved ones safe
- Work Remotely: Do your best work from home. With a company laptop, stipend for business equipment, and access to WeWork locations, Circle remote jobs empower our employees to do their best work.
- All U.S. employees enjoy 401(k) benefits with company matching, and can become owners in Circle through our equity program
Company values
- Multistakeholder - We must organize, incentivize and measure ourselves against meeting the needs of all of our stakeholders
- Mindful - We seek to be present and aware, to be respectful, active listeners (with each other and with our customers alike), and pay attention to detail
- Driven by Excellence - We relentlessly pursue excellence, we do not tolerate mediocrity, we reward based on merit, and we work intensely to achieve our goals
- High Integrity - We seek open and honest communication, and hold ourselves to very high moral and ethical standards
Company HQ
Civic Center, New York, NY
Articles
Leadership
Jeremy Allaire
(CEO)Founder & former Chairman and CEO of Brightcove. Former Entrepreneur in Residence at General Catalyst Partners, CTO of Macromedia, and Co-Founder & former CTO of Allaire Corporation.
Share this job
View 37 more jobs at Circle