Lead Product Marketing Manager, Appian

• 7-10+ years of related experience in B2B product marketing, solution marketing, or strategy, preferably with deep exposure to BPM, RPA, or Process Orchestration markets
• Bachelor’s degree in Marketing, Business, or a related field. MBA is strongly preferred
• Proven track record of developing strategy at a portfolio level, rather than just executing tactical launches
• Exceptional storytelling ability with experience crafting C-suite-ready narratives that simplify complex technology into clear business value
• Ability to translate complex automation concepts—like long-running workflows, exception handling, and elastic scaling—into clear business value
• A self-starter attitude with an obsession for scalability and a refusal to be a "content factory," preferring to build strategic frameworks that enable the entire organization
• Education & Experience: Bachelor's degree in Marketing, Business, or a related field, with 7-10+ years of experience in B2B product marketing, preferably within enterprise software or automation
• Proven track record of building scalable sales playbooks and messaging frameworks, with a commitment to working in-person 5 days a week at our McLean, VA headquarters

Desirable

• Reporting to the Senior Director, Product Marketing, the Lead Product Marketing Manager (Process Automation) is a senior individual contributor responsible for driving the commercial strategy for Appian's core automation capabilities
• This portfolio includes our industry-leading workflow orchestration and our robotic process automation (RPA) capabilities
• In this role, you will own the "why" for Process Automation, translating technical strengths like process elasticity and unified orchestration into compelling market narratives
• You will serve as a strategic partner to Product Management and Sales leadership, architecting scalable GTM strategies that position Appian as the superior choice for mission-critical, high-volume enterprise automation
• You will be responsible for creating the end-to-end GTM strategy, the core messaging framework, and the strategic sales playbooks that enable our Sales and Marketing organizations to win
• You will not just be a marketer; you will be a commercial driver, a market expert, and a gifted storyteller
• Design, own, and execute the end-to-end Go-To-Market strategy for the Process Automation portfolio, positioning Appian's ability to orchestrate humans, bots, and AI agents within a single workflow
• Architect and maintain comprehensive messaging frameworks and positioning hierarchies that serve as the "source code" for global marketing and sales content
• Lead the creation of strategic sales playbooks and "battle cards" that equip the sales organization to win complex commercial negotiations against top-tier competitors
• Act as the primary feedback loop between the market and the Product Management team, synthesizing buyer feedback and competitive intelligence to influence the long-term product roadmap
• Lead cross-functional launch teams, coordinating efforts across Sales, Marketing, and Product to ensure successful market entry for new features and solutions
• Serve as a mentor to Product Marketing Managers, providing guidance on narrative construction, GTM execution, and commercial acumen