Principal Strategist, 6sense
Revenue Operations & Reporting
$145.1-212.8k
Marketing engagement platform
Job no longer available
Marketing engagement platform
1001+ employees
Job no longer available
$145.1-212.8k
1001+ employees
Company mission
To empower clients to gain predictable and consistent revenue growth, harnessing the power of artificial intelligence, machine learning, and big data.
Role
Who you are
- Bachelor's degree in Business Administration, Marketing, Data Analytics, or related field
- MBA or advanced degree preferred
- 8+ years of experience in Revenue Operations, Sales Operations, Marketing Operations, or related fields within B2B companies
- 3+ years in a leadership role managing teams and cross-functional projects
- Proven track record of developing and implementing revenue operations strategies and reporting frameworks
- Ability to think big-picture about strategic priorities and translate them into actionable plans
- Experience in creating and implementing go-to-market strategies and pipeline forecasting models
- Strong understanding of CRM systems, marketing automation platforms, and the RevTech ecosystem
- Familiarity with data management, data hygiene practices, and system integrations
- Demonstrated experience driving organizational change and process improvements
- Proven ability to influence executive stakeholders and drive adoption of new strategies
- Exceptional presentation and communication skills
- Ability to engage and educate stakeholders at all levels, including large sales meetings and trainings
- Strong team player who excels in cross-functional environments
- Skilled in stakeholder management and building consensus across departments
- Strong analytical and quantitative abilities
- Proficiency in data analysis tools and techniques to drive data-driven decision-making
What the job involves
- Help clients understand and optimize their revenue team's performance by reporting on core functions, underlying data, and processes
- Develop a vision for full-funnel reporting, capturing the journey from initial audience reach to revenue creation
- Define essential reports and establish a hierarchy of reporting for marketing, sales, and revenue operations
- Create performance reports that guide pipeline planning and forecasting
- Develop actionable marketing reporting frameworks for revenue team stakeholders
- Define reporting requirements, from metrics selection to data management and report layouts, at each level of the marketing framework
- Create frameworks for actionable sales reporting for revenue team stakeholders
- Develop a vision for full sales funnel reporting from Marketing Qualified Account (MQA) to close or disposition
- Define reporting requirements and performance metrics for the sales framework
- Advise on data hygiene governance strategies to drive data analysis and governance practices
- Develop frameworks for actionable revenue operations reporting for stakeholders
- Equip RevOps teams to develop strategies and processes governing core revenue team capabilities
- Guide clients in defining and developing lead and account management strategies that support an account-focused, journey-aligned approach
- Assist in defining requirements for lead-to-account matching and ownership, and develop automated processes for matching and assignment
- Help clients adopt the MQA/6QA model with data-driven processes supporting engagement tactics, management, and reporting
- Identify conditions signaling when an account requires sales engagement according to the client's GTM strategy
- Design and implement MQA/6QA processes in 6sense and other core systems
- Identify best practices for integrating and managing technologies such as marketing automation, CRM, sales enablement tools, and marketing execution channels
- Advise on frameworks for systems and data management practices supporting marketing and sales activities
- Review best practices for acquiring lead, contact, and account records to ensure data integrity and standardization
- Advise on enablement frameworks to support 6sense orchestration capabilities
- Provide guidance on matching and duplicate rules to drive data hygiene
- Review best practices for record assignment and ownership
- Advise on best practices for parent/child account hierarchies to ensure data integrity
- Guide clients on the 6sense account mastering process to produce desired results
- Provide guidance on additional system and process improvements required for transitioning to an account-based GTM model
- Conduct extended analyses to determine optimal definitions for MQA or performance baselines
- Advise on enhanced processes and infrastructure to support advanced account-based approaches
Our take
While sales and marketing teams need access to customer data to stay competitive, this information is often scattered around multiple difficult-to-access systems both inside and outside the company. 6sense exists to solve this problem, using AI to bring together disparate data sources such as internal CRMs and social media signals to give sales teams all the information they need in one place.
While other companies have attempted to tackle this problem, 6sense stands out with its ability to provide a complete picture of a company and the leads to pursue within it. This allows teams to accurately prioritise accounts that are most likely to buy, greatly increasing conversion rates and sales figures. This has led to it being taken up by major enterprises including Dell Technologies, Shell and Cisco, to name a few.
6sense has raised a large amount of capital over multiple funding rounds and now has a $5.2 billion valuation. The company remains focused on research and development to maintain its market lead and is working to improve its AI's predictive, insight, and orchestration capabilities. At the end of 2023, it launched a LinkedIn integration that allowed 6Sense customers to launch targeted LinkedIn marketing campaigns through its AI platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
4% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2022
$200m
SERIES E
Mar 2021
$125m
SERIES D
Total funding: $428.2m
Company benefits
- Parental Leave, Wellness Days Off, Quarterly Wellness Speakers, Wellness Challenges
- Udemy Online Learning Courses, WFH Stipend, Revenue Certifications
- Giving Fridays Rotating Charity Support, GoodSense Social Impact Programs
- Flexible Time Off, WeWork Access
Company values
- Data-Obsessed
- Future-Driven
- Always Curious
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Viral Bajaria
(CTO)They started their career as a Software Engineer at Hexaware Technologies, before spending 2 years as a University of Southern Carolina Graduate Research Assistant. They then worked in Software Development for Hulu for 5 years, before leaving in 2013 to co-found 6sense.
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