Growth Marketing Senior Associate, DailyPay

• The ideal candidate has a user acquisition or data-driven growth/marketing background with very strong analytical and communication skills
• 2+ years experience in growth marketing, preferably from a B2C, tech and/or finance company
• Experience managing and executing communications campaigns
• Experience in financial services consumer products
• Extremely detail oriented
• Outstanding communication and interpersonal skills with the ability to seamlessly coordinate the efforts of a diverse range of business stakeholders
• Ability to think holistically about growth strategy, and prioritize daily workflows accordingly

Desirable

• The Senior Associate, Growth Marketing is a marketing specialist for DailyPay’s user communications product. Reporting to the head of B2C marketing, the role is responsible for managing and executing end-to-end communications campaigns across email/sms/push
• The role will help drive enrollment and adoption through a mix of process and growth campaigns matrixed across R&D, Product, Marketing, Partner Success, Sales, Operations, and the Executive Office. This is a hands-on and operational role to determine strategy, tactics and implementation
• The role requires high proficiency with communications, analytics and reporting tools
• Manage and implement growth campaigns and A/B tests across all client communications (email, SMS, push notifications) using Iterable
• Take over ownership of ongoing campaigns we currently have in market
• Own creation, execution, and prioritization of new campaigns
• Set and hit revenue and KPI targets
• Prepare data reports and analysis of all campaign results used by departments across the company
• Work with Operations, Customer Success, Marketing, and Product to support the business with everything they need to generate value from growth campaigns
• Be the subject matter expert for DailyPay growth campaigns and act as a growth evangelist internally and externally