Copy Director, Bombas
$106-120k
3 days a week in office
Comfort-focused apparel brand & clothing donation
Be an early applicant
Comfort-focused apparel brand & clothing donation
201-500 employees
Be an early applicant
$106-120k
3 days a week in office
201-500 employees
Company mission
Bomba's mission since day one has been to help those experiencing homelessness. That’s why for every item purchased, it donates an item of clothing.
Role
Who you are
- The ideal candidate will be proactive, collaborative, witty and a little bit weird
- You’re equally passionate about storytelling and performance—striving to craft copy that builds brand equity while driving business growth
- You thrive in collaborative environments and have experience working cross-functionally with creative, brand, and marketing teams
- You have strong leadership skills and a track record of managing and mentoring a team
- You’re insatiably curious and proactive—always looking for ways to uncover fresh insights or new creative approaches
- You understand the “why” behind the words and are comfortable contributing to product positioning, messaging strategy, and customer insights
- Excellent communicator with a knack for creating concise, clear, and thoughtful materials
- You have a passion for consumer brands and a deep appreciation for great creative, and keep an eye out for social trends
- Detail-oriented and organized—you’re always on top of timelines, deadlines, and quality standards
- A natural team player—ready and eager to pitch in wherever you’re needed
- Belief in our mission and understand the importance of giving-back
- Inquisitive, love to learn, embrace failure, and never give up
- Comfortable working in an open office environment while staying focused
- 5-7+ year experience working as a copywriter with at least 2+ years of management experience
- Proven ability to showcase an excellent writing voice
- Strong portfolio with solid writing skills and creative thinking
What the job involves
- We are looking for an inspired, sharp, and customer-obsessed Copy Director to lead the continued evolution of our brand voice, and all copywriting execution, as we build a high-engagement, comfort apparel brand with a mission to help those in need
- We are looking for a dynamic Copy Director who is equally talented at both copywriting and managing and growing a team of copywriters
- The Bombas Copy Director will play a pivotal role in the Brand and Creative Teams at Bombas, honing, refining, and advancing the Bombas’ voice
- This person will be responsible for overseeing all copy that Bombas creates
- From social channels, TV commercials, product description copy and so much more
- This role requires having a keen grasp for language, campaign concepting, storytelling, strong communication (written + verbal), and editing
- Copy Strategy & Execution (50%)
- Lead the development of all customer-facing copy across diverse brand touchpoints, including the website, email, social media, video, and acquisition marketing. As the voice of our brand, you’ll ensure that every word reflects our identity while driving both engagement and revenue. This role demands a balance of creativity and strategic thinking—crafting copy that not only sounds great but delivers on the stated objectives
- Team Leadership & Cross-Functional Collaboration (30%)
- Manage and mentor a team of copywriters, fostering a collaborative environment where creativity thrives. You’ll ensure cohesion across all copy outputs and partner closely with Brand Strategy, Creative, Product, Merchandising, PR, and Marketing teams to align messaging with business priorities. Be the champion of brand consistency, ensuring copy supports the overall brand guidelines while adapting for different channels and audiences
- Brand Voice Development (15%)
- Continuously evolve and refine the brand voice, ensuring it remains fresh, relevant, and impactful as the Bombas scales. You’ll contribute to the “why” behind the words—partnering with the Brand Strategy team to shape positioning across product launches and masterbrand narrative through thoughtful messaging frameworks
- Optimization & Process Improvement (5%)
- Utilize performance insights and customer data to iterate on copy and improve KPIs. Work with Creative to identify and implement process optimizations that drive efficiency across the copy team’s workflows. You’ll also proactively seek new opportunities to improve how we communicate and connect with our customers
Our take
Bombas is a direct-to-consumer apparel brand with a social mission. For every item sold, it donates another to a homeless shelter or service in NYC and beyond. The founders discovered that socks were the most requested item at homeless shelters, and it became the original inspiration for the business. To date, the company has donated over 50 million items to various charities.
This philanthropic angle gives Bombas the edge in a crowded clothing market, as consumers hunt for mission-driven products, a trend that is already well in motion. Bombas received B Corporation certification for its commitment to helping those in need, the way it treats employees, volunteer work it undertakes, and how it makes decisions as a company.
While Bombas originally became known as a sock brand, it has since expanded into several new categories, and now offers socks, underwear, T-shirts and slippers. The company generates over $100 million in revenue, capitalizing on direct-to-consumer trends that have seen other mission-led apparel brands like Toms and Warby Parker reach unicorn status in recent years.
Bombas is now expanding to new markets and recently launched in the UK. It kicked off its launch by collaborating with St. Mungo’s, a non-profit that helps people without housing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2021
$150m
LATE VC
Dec 2015
$3m
SERIES A
Total funding: $153.2m
Company benefits
- 100% Employer-Paid Healthcare
- Annual Bonus
- 401K Matching
- Unlimited Vacation
- Hive Hangouts
- Health & Wellness Reimbursement
- Educational Assistance
- Company Retreats
- Community Events
- Company Equity
- Dog-Friendly Office
- Pre-Tax Commuter Benefits
Company values
- We strive for the highest standards
- We go above and beyond for our amazing customers
- We don’t take ourselves too seriously, just the work
- We take care of and celebrate our people
- We think long term, and make responsible decisions so that this company will outlast us all
- We give back meaningfully and personally in everything we do
- Above all, we’re always trying to bee better
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
David Heath
(CEO)Worked for over 4 years at UrbanDaddy, as Director of Business Development/Membership Opportunities Group. At VIBE for over 2 years, leaving as Automotive Editor. VP and Co-Founder of Regalis Foods. President and Founder of Talking Owls.
Randy Goldberg
(Chief Brand Officer)Worked at UrbanDaddy for 7 years, progressing to Editorial and Creative Director. Freelance Brand Consultant for 9 years.
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