Director of Web Strategy, Optro
$160-240k
+ Bonus
AI-powered GRC software
Job no longer available
AI-powered GRC software
201-500 employees
Job no longer available
$160-240k
+ Bonus
201-500 employees
Company mission
To redefine GRC through a single, AI-powered system of action.
Role
Who you are
- The ideal candidate will have a proven track record in driving meaningful outcomes via marketing-owned web properties, ultimately optimizing online platforms to support customer acquisition and retention
- Bachelor’s degree in marketing, digital media, web development, or a related field. Master’s degree preferred
- 8+ years of experience in web strategy, with a minimum 3 years in a leadership role
- Expertise in web development technologies, CMS platforms (e.g,. WordPress, Drupal, Sanity, Webflow), and marketing technologies such as Salesforce and Google Analytics
- Strong knowledge of SEO, SEM, UI/UX best practices, and performance optimization
- Exceptional analytical, problem-solving, and project management skills
- Experience working cross functionally to design ideal buyer journeys and digital experiences
- Proven ability to effectively communicate and collaborate with executives and C-suite stakeholders
- Demonstrated experience in leading a comprehensive website transformation, ensuring alignment with business objectives and user experience best practices
- Strong background in project management, with a track record of successfully leading complex initiatives from inception to completion
What the job involves
- The Director of Web Strategy will lead the development and execution of our digital presence, ensuring alignment with business objectives and enhancing user engagement
- This role requires a strategic thinker with a deep understanding of web technologies, user experience, and digital marketing within the B2B SaaS industry
- Develop and implement a comprehensive web strategy that aligns with business goals, enhancing customer acquisition, retention, and brand perception
- Optimize the website for performance across key acquisition channels, ensuring scalability and performance
- Lead and mentor a team of developers and agency partners to ensure cohesive execution of web projects
- Implement personalization, A/B testing, and analytics tools to optimize user experiences
- Partner with product and content marketing teams to maintain accurate and engaging content
- Oversee SEO and CRO initiatives to increase organic traffic and improve search rankings
- Coordinate with IT, design, and marketing teams to support product launches, campaigns, and events
- Ensure the website’s CMS and hosting platforms support long-term scalability and integrations with martech tools
- Act as the primary web strategy point of contact for internal stakeholders
Our take
Optro (formerly AuditBoard) provides risk and compliance software for large businesses. The company's founders spent years working at the Big Four and other global enterprises, and realized that many audit activities were still taking place in Excel sheets, or using legacy software like IBM's OpenPages, which hadn't kept up to date with the latest reporting requirements.
The result was an end-to-end platform for managing risk, helping enterprises to streamline internal audit, SOX compliance, controls management, risk management, and security compliance. It's a top-rated cloud-based platform and has won numerous awards, with the company being consistently named the market leader in Audit Management.
Now Optro is focused on expanding its AI-powered GRC platform. Following its rebrand from AuditBoard, the company acquired AI-native SOX automation platform Midship to help audit teams automate repetitive work and focus more on strategic risk analysis. And impressively, more than 50% of the Fortune 500 now use Optro's platform as it continues building AI-driven tools for risk, compliance, and cybersecurity teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2018
$40m
SERIES B
Apr 2017
$3.6m
SERIES A
Total funding: $43.6m
Company benefits
- Health and wellness benefits: High quality health plans and access to hormonal and family-building support.
- Time away from work: Generous paid time off including vacation, holidays, sick time, bereavement, and more.
- Financial benefits: Beyond a competitive salary, plans are provided to assist in your financial future including retirement and pension plans as well as life and disability insurance.
- Parental leave: Parents are eligible for time off to care for their newborn, adopted child, or foster child. Parental leave benefits and pay vary by location.
- Professional development: Continuously grow through development workshops, mentoring programs, and more.
- Community impact: We partner with communities to provide services in addition to sponsoring our own events.
- Live your best life: Invest in yourself, on us. Our monthly wellness stipend is designed to support your life beyond the screen, giving you the flexibility to fuel your passions and your well-being.
- Mental health: Access to Headspace’s well known meditation support plus coaching and therapy, for you and additional loved ones.
Company HQ
Wilmington, DE
Leadership
Raul Villar Jr.
(CEO)Prior to joining Optro in 2025, Raul was the CEO of Paycor for nearly 6 years. They also spent over 8 years at AdvancedMD and nearly 22 years at ADP.
Jim Sperduto
(CGO)Prior to joining Optro in 2025, Jim spent over 30 years at ADP. While there, they held a number of roles, including President of Small Business, Retirement, and Insurance Services.
Haibei (Happy) Wang
(Chief Product & Technology Officer)Prior to joining Optro in 2023, Haibei was the CTO at Everbridge and Skupos. They also held VP roles at Globality, AccelOps and Scripps Network Interactive.
April Crichlow
(CMO)April spent over 17 years at SAP, ultimately as CMO at SAP SuccessFactors. They then spent 3 years at Centrical as CMO before joining Optro in 2025.
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