Performance Marketing Creative Strategist, Gametime

• Deep understanding of performance marketing and mobile-first creative strategy
• Strong ability to interpret data and distill insights into actionable creative ideas
• Excellent communication and collaboration skills; able to manage stakeholders and production partners across teams
• Structured and organized approach to testing, briefing, and iteration
• High creative intuition and cultural fluency; ability to tap into trends, formats, and moments that move fans
• A strong sense of ownership and bias toward action in a fast-paced, high-growth environment
• Comfort with ambiguity, iteration, and evolving team processes
• 4+ years in creative strategy, UA creative, or product marketing for mobile-first brands
• Proven impact on KPIs like CTR, CVR, IPM, CPI, and ROAS
• Deep familiarity with performance platforms including Meta, Google, TikTok, Snap, and others
• Experience translating performance data into creative briefs, hypotheses, and scalable concepts
• Strong cross-functional and project management skills
• Experience managing creative resources—internal, agency, or freelance
• Passion for live entertainment, mobile experiences, and creative experimentation

Desirable

• The Performance Marketing Creative Strategist will lead the development, testing, and optimization of advertising assets across Gametime’s performance marketing channels
• This role blends creative ideation with data analysis to produce ads that deliver measurable business impact
• You'll define our creative testing roadmap, craft audience-specific concepts, and partner with teams across growth, brand, and production to bring high-performing creative to life
• This is a cross-functional role that sits at the center of creative, media, and performance. Your work will directly influence how fans discover and connect with live events
• Own the end-to-end creative strategy for performance marketing campaigns, ensuring alignment with campaign objectives, lifecycle stages, and audience segments
• Translate performance data, user insights, and cultural trends into structured briefs, test hypotheses, and creative concepts
• Manage the full creative lifecycle—from ideation and briefing to production, testing, iteration, and reporting
• Monitor platform, competitor, and cultural trends to surface insights that inform hooks, narratives, and creative formats
• Design and execute structured creative experiments that optimize for early-funnel performance metrics like CTR, IPM, and CVR
• Collaborate cross-functionally with Growth, Lifecycle, Brand, and Creative teams to align on creative direction and campaign goals
• Partner with in-house and external creative production teams, including UGC and influencer partners, to bring concepts to life
• Streamline creative workflows, leverage automation and AI-assisted tools, and implement scalable systems to increase production efficiency
• Uphold brand integrity while pushing creative boundaries to drive performance