Demand Generation Manager, Empathy
$110-120k
+ Stock options.
4 days a week in office
Grieving support platform
Open for applications
Grieving support platform
101-200 employees
Open for applications
$110-120k
+ Stock options.
4 days a week in office
101-200 employees
Company mission
To make care as practical as it is compassionate - partnering with employers, insurers, and financial institutions to deliver scalable support that eases emotional burdens, simplifies complex logistics and empowers families to move forward with clarity and resilience.
Role
Who you are
- 5+ years of experience leading B2B demand generation
- Proven track record of developing successful marketing campaigns
- Strong analytical skills and deep experience with marketing metrics and KPIs
- Proficiency in marketing automation platforms and CRM systems
- Excellent communication and project management skills
- Bachelor's degree in Marketing, Business, or related field; or commensurate workplace experience
Desirable
- Experience in a SaaS business or at a company that sold into the HR/Benefits space
What the job involves
- The Marketing team at Empathy drives awareness and demand for our loss support services by sharing compassionate, impactful stories with the market
- These stories highlight individuals coping with the loss of a loved one, employers offering crucial support to their employees, and financial institutions and insurers helping families protect their legacies
- Our team has established a respected and trusted brand, as demonstrated by our impressive roster of enterprise clients, and we will continue to fuel Empathy's growth as a category creator and market leader
- Work closely with Employee Benefits sales teams to align marketing efforts with pipeline and revenue goals
- Design, coordinate, and implement multi-channel demand generation campaigns across online and offline platforms
- Coordinate with our Growth lead to manage and optimize paid advertising initiatives on platforms such as LinkedIn and Google Ads, or Events lead for conferences and trade shows, and our Social Media lead for social engagement strategies
- Collaborate with Content and Design teams to create compelling marketing assets like blogs, guides, and webinars for top-, middle-, and bottom-of-funnel prospects and partner accounts
- Track and nurture engaged contacts and target accounts in HubSpot and Salesforce
- Analyze campaign performance and provide data-driven insights to improve ROI for spend and investments
Our take
Grieving for a loved one is one of the most challenging things many people have to do in their life. Amongst the emotional strains of loss, losing someone often comes with an extreme amount of financial, legal and administrative responsibility. Empathy is a platform offering holistic support to families navigating the complexities of loss.
Founded in 2020, the platform and mobile app blends human care with innovative technology to address the multifaceted challenges of grief, estate settlement, benefits and probate. What sets Empathy apart is this comprehensive approach, providing personalised guidance, emotional grief resources, and practical tools through partnerships with employers and life insurers.
A recent round of funding underscores the company’s growing impact, with support from prominent investors and industry leaders. Empathy's success lies in its ability to fill a critical gap in traditional support systems, offering compassionate care that goes beyond financial assistance, and providing invaluable support during life's most difficult moments.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
May 2025
$72m
SERIES C
Mar 2024
$47m
SERIES B
Total funding: $162m
Company benefits
- Premium Healthcare - Medical insurance with an option for $0 deductible & monthly payment, plus vision and dental benefits
- Paid Time Off - Four weeks of paid vacation time, in addition to federal holidays and paid sick leave
- Parental Leave - Paid leave for new and expecting parents with flexible extension and return to office options
- Bereavement Care - Flexible leave and premium access to the Empathy platform for employees, friends, and family dealing with loss
- Financial Wellness - Company-sponsored 401(k) retirement plans with up to 4% employer match for US employees
- Stock Options - Competitive equity offerings for all employees to share in the success of the company
Company HQ
Flatiron District, New York, NY
Leadership
Ron Gura
(Co-Founder & CEO)Previously worked as SVP of Product for WeWork and Product Director/GM for eBay. Also Co-founded The Gifts Project (Acq. by eBay).
Yonatan (Yon) Bergman
(Co-Funder & CTO)Previously the VP of Engineering (Mobile Engineering Manager) of PayPal, and Engineering Manager at eBay.
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