Senior Product Marketing Manager, Mantra Health
$125-150k
+ 15%-20% target bonus + Stock Options
Digital mental healthcare clinic for students
Job no longer available
Digital mental healthcare clinic for students
101-200 employees
Job no longer available
$125-150k
+ 15%-20% target bonus + Stock Options
101-200 employees
Company mission
To improve young peoples' mental healthcare access through clinical services, software, and design.
Role
Who you are
- You have 7-9 years of experience in product marketing, ideally within behavioral health. You’ve brought B2B tech-enabled healthcare services and products to market and know how to build compelling positioning and GTM strategies that resonate with decision-makers
- You have experience planning and executing GTM strategies for new launches and high-stakes initiatives. You understand what it takes to move a product from idea to adoption
- You thrive at the intersection of cross-functional teams, bringing together diverse perspectives to drive shared outcomes. You’re a skilled communicator who keeps alignment top of mind
- You take ownership of your work and drive projects to completion. You measure success through outcomes and hold yourself to a high standard of impact
- You excel at synthesizing market research, competitive analysis, and customer feedback into clear, actionable insights that shape strategy and differentiate the brand
- You’ve built tools that make sales teams stronger—from decks and one-pagers to battle cards and onboarding sessions. You know how to translate features into value
What the job involves
- We are seeking a Senior Product Marketing Manager to lead and execute go-to-market strategies that drive awareness, adoption, and revenue for Mantra Health’s growing suite of offerings.
- This role is a unique blend of hands-on ownership and strategic influence across multiple teams—including Product, Sales, and Marketing—and plays a critical role in elevating our market presence in higher education and mental health
- As a mission-driven digital health company, our team spans clinical, technology, and business functions. The Sr. Product Marketing Manager will need to navigate complexity and bring alignment across these teams to successfully introduce new products to market, shape compelling messaging, and deliver impactful sales enablement programs
- This position offers a unique opportunity to work directly with Mantra’s Head of Marketing and senior leaders across the organization, while making a measurable impact on the company's growth trajectory and student outcomes
- Go-to-Market Strategy Execution: Own and implement go-to-market strategies for new products, partnerships, and strategic initiatives. Drive awareness, education, and adoption across our buyer personas and target institutions
- Positioning & Messaging Development: Shape and refine Mantra Health’s product positioning and messaging to resonate with university leaders, healthcare administrators, and students. Ensure a consistent, differentiated story across all touchpoints
- Market & Competitive Intelligence: Own our competitive intelligence capability. Conduct deep research to understand the competitive landscape, emerging trends in higher ed and mental health, and the needs of prospective clients. This candidate will also translate customer insights into actionable strategies that inform product and marketing decisions
- GTM Enablement & Collaboration: Develop sales collateral, pitch decks, one-pagers, battle cards, and training materials that equip our sales team to communicate value with clarity and confidence
- Support Account-Based Marketing (ABM): Collaborate closely with Marketing and Sales to align product marketing efforts with targeted ABM campaigns. Contribute strategic messaging, assets, and insights tailored to key accounts and segments, helping drive pipeline and revenue from our most important prospects and accounts
- Cross-Functional Leadership: Serve as a key connector between Product, Sales, Marketing, and Partner Success teams to drive alignment and maximize the impact of product launches and GTM campaigns
Our take
The United States is in the midst of a pressing mental health crisis, affecting a vast number of college students nationwide. The repercussions of students not receiving the necessary support are dire, often resulting in academic dropouts or even severe crises.
Mantra Health has stepped in to provide a digital mental health counseling platform aimed at college and university students in the US. It operates as a kind of bridge between college counseling services and mental health professionals. Acting as a supplement for counseling offices rather than a replacement, it has helped gain customers from a whole host of reputable universities including Penn State and MIT.
With 2023's fresh injection of funding, Mantra Health is expanding its workforce and forging partnerships with more insurance providers. These strategic moves aim to alleviate the financial burden currently shouldered by universities and further enhance the accessibility of mental health support for students
Steph
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2023
$5m
SERIES A
Jan 2022
$22m
SERIES A
Total funding: $35.4m
Company benefits
- Equity
- Medical, vision, and dental coverage for employees, spouses, and dependents
- 401k
- Flexible work location (work from the Bahamas for a few weeks? Cool by us)
- Unlimited PTO
- Inclusive parental leave, equal for all parents
- $1,000 new-parent mental wellness benefit
- Commuter card, if you commute
- Access to One Medical
- Healthcare & Dependent Care FSA
- Free access to remote & in-person wellness classes via our co-working space
Company HQ
Rose Hill, New York, NY
Leadership
Ed Gaussen
(Co-Founder & President)Prior to co-founding Mantra Health, was Chief Growth Officer at Tinder, Board Observer at democratized cryptocurrency brokerage Safello, as well as an Analyst and Associate at VC White Star Capital.
Ravi N. Shah, MD, MBA
(Co-Founder & Medical Advisor)Chief Innovation Officer, Department of Psychiatry, at Columbia University Irving Medical Center. Clinical Advisor at online alcoholism treatment platform Tempest, and mental healthtech startup Two Chairs.
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