Creative Lead, Phiture
Salary not provided
Virtual shares available
Figma
Senior and Expert level
Remote from Europe, UK
App growth consultancy
Open for applications
App growth consultancy
21-100 employees
B2BMarketingConsultingMobile
Open for applications
Salary not provided
Virtual shares available
Figma
Senior and Expert level
Remote from Europe, UK
21-100 employees
B2BMarketingConsultingMobile
Company mission
To help apps grow by building systematic processes to solve key growth challenges.
Role
Who you are
- Proven experience in a creative leadership role within a mobile/digital agency or similar environment (knowledge of mobile is a plus)
- An ability to inspire and influence cross-functional teams and client stakeholders
- Strong portfolio showcasing a diverse range of digital marketing campaigns and assets across multiple platforms and channels
- Proficiency with Figma, including automation and components, and experience with other common Adobe Creative Cloud tools
- First experience with- and a strong interest in - AI tools and how they can bolster creative efforts
- Excellent English and client-facing communication skills and the ability to sell your ideas both internally and externally
- Ability to work under pressure and among changing deadlines without compromising on the quality of work
- Familiarity with using data-driven insights to optimize creative strategies and campaign performance
- Curiosity and passion for innovation, staying abreast of emerging trends and technologies in mobile marketing and creative design
What the job involves
- As a Creative Lead at Phiture, you will play a pivotal role in shaping the creative direction and ensuring the excellence of our digital campaigns for clients
- Reporting to the Creative Director, you’ll lead a team of talented designers and copywriters to develop top-tier, conceptually driven work
- Your leadership will drive impactful strategies aligned with client objectives, fostering innovation and maintaining high standards of quality
- With your cross-discipline vision and guidance, your team will deliver innovative and effective solutions that drive app growth and engagement
- Lead and inspire a multidisciplinary team of designers, copywriters, and motion artists, ensuring creative excellence and effective execution across multiple service lines
- Set the creative vision, strategy, and tone for mobile app marketing campaigns, aligning them closely with client goals to drive user acquisition and retention, including:
- App Store Optimisation across the App Store and Play Store
- User Acquisition on various channels, including social media and Google App campaigns
- In-app messages, push notifications, and email campaigns
- Cultural localization of assets
- Provide mentorship and guidance to your squad, fostering their growth and development while ensuring they have opportunities to showcase their creativity
- Drive the adoption of AI workflows in your team by showing how they can be an important part of a creative’s toolbox rather than a threat
- Cross-functional collaboration with Growth Leads, Account Managers, and other disciplines to ensure the creative team is set up for success on assigned projects and tasks
- Coordinate with Project Managers to ensure that workloads remain balanced and assignments remain in line with your team’s skills and interests
- Serve as a trusted advisor to clients, understanding their app's unique value proposition and target audience, presenting and refining creative concepts to meet their specific needs
- Work closely with the Creative Leadership team to shape the overall direction and evolution of Phiture’s creative offerings in the mobile app space
- Oversee the creative development process for your portfolio of clients, balancing hands-on design work with strategic direction and project management
- Lead brainstorming sessions and creative workshops to generate innovative ideas and concepts for mobile app marketing campaigns
- Stay updated on emerging trends and technologies in mobile app marketing, share insights with the team, and incorporate innovative approaches into client campaigns
Our take
Berlin-based Phiture is an award-winning mobile growth consultancy and agency working with the teams behind some leading apps. The founders previously worked together as growth managers for SoundCloud and during this time noticed an impending surge in the mobile industry, hence had first-hand experience on how to successfully market a company in this field.
The agency is considered one of the fastest-growing companies of its kind and has accrued impressive clients including Headspace and Adobe. Phiture has been working to expand its US presence in order to become the ‘worldwide’ consultancy for mobile growth. It also acquired the app early-testing tool ASO Giraffe, which it has re-launched as Replika, in order to build out its software toolkit for app teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
65% female employees
Company
Company benefits
- Unlimited remote work within your home country and up to 90 days of international remote work every year
- The opportunity to boost your salary with our quarterly bonus scheme and share in the company's financial success
- Full and free mental health support from licensed therapists through our partnership with the Oliva
- Regular team events and a yearly, all-expenses-paid company offsite
- A yearly €1,000 budget for your personal development
- One training day a month to focus on your personal and professional growth
- Accelerated career development supported by quarterly feedback and progression sessions via Culture Amp, the online people and culture platform
- Flexible working hours so you can find the working patterns that best suit you
- Up to 30 days of paid vacation every year — plus more for special occasions
- An individual career roadmap and personal development plan to support a progressive learning curve
- Flexible working space at our spacious, pet-friendly headquarters in one of Berlin’s lively districts
- Onboarding package full of branded Phiture gear and a company MacBook
- Opportunity to actively influence change by joining our internal Culture, Climate Action, and Diversity & Inclusion teams
- A monthly remote work allowance to help you spruce up your home office space — plus your own monitor and desk chair
- Birthday, anniversary, and seasonal gifts from responsibly sourced local businesses
Company values
- People-centric - People are our most important asset. We believe in fostering a supportive and collaborative culture with everyone who’s critical to our success — team members, clients, industry partners, and friends, as well as our knowledge-sharing communities
- Systemic approach - We build robust, data-driven solutions that are scalable and fine-tuned to deliver quality. Our formulas are flexible, so we can reshape, refine, and tweak our strategy to suit the needs of every client
- Empowerment - When you come on board at Phiture, both as a team member and a client, we empower you with the knowledge and tools you need to ensure long-term success
- Innovation - An ever-changing market calls for dynamic solutions. We nurture creativity in our employees, welcome fresh ideas, and challenge existing thought models, so we can cultivate innovation and create new industry blueprints
- Knowledge sharing - Knowledge sharing is at the core of everything we do. We share our learnings and methodologies with everyone in our community, inspiring collective growth
Company HQ
Neukölln, Berlin, Germany
Articles
Leadership
Andy Carvell
(Co-Founder)Previously served as Senior Product Manager of Growth for SoundCloud, leading the Retention Team, and as Interim COO for LikedBy. Currently acts as an Editor for MobileGrowthStack.com.
Moritz Daan
(Co-Founder)Previously served as Product Manager of Growth for SoundCloud. Formerly founded and acted as CEO for both Omerta Game and Webgamic.
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