US Marketing Performance Manager, MiQ Digital
$85-125k
Programmatic advertising agency
Job no longer available
Programmatic advertising agency
1001+ employees
Job no longer available
$85-125k
1001+ employees
Company mission
To produce the best programmatic media results, underpinned by the sharpest data insights and delivered by the smartest people.
Role
Who you are
- 3+ years of experience in marketing operations and CRM system management to power marketing programs
- Proficient in HubSpot Marketing Hub
- Experience in B2B sales and marketing programs
- Strong analytical skills and ability to interpret data and provide actionable insights
- Experience managing projects and assignments independently
- Experience of successfully collaborating across teams and geographies
- Experience with Salesforce and Google Analytics
What the job involves
- Reports to: Senior Director, US Marketing
- We’re looking for a Marketing Operations Manager to work in our dynamic marketing team to help us scale our marketing efforts in the US
- You’ll be responsible for driving and growing our lead generation and nurture strategy through marketing activation and automation. And you’ll be a lynchpin between our global and US marketing teams making sure our content and advertising reaches the right people to drive business results
- Set up campaigns in Hubspot and Salesforce for accurate campaign management and lead generation / nurture tracking. Activate B2B performance marketing campaigns across digital channels, including paid social media, email marketing, and paid search
- Work with our inhouse trading teams to brief programmatic campaigns across multiple channels
- Develop and execute marketing database strategies to nurture client growth through segmentation, data cleanliness and data completeness
- Build targeted marketing programs to nurture new prospects generated through campaign activity
- Implement A/B testing strategies for advertising and email campaigns
- Optimize conversions, traffic, landing pages, lead content generation, and calls-to-action on the MiQ website
- Monitor, analyze and optimize campaigns for performance, ensuring they align with KPIs and ROI targets
- Provide marketing teams and leadership with ongoing analysis reports for marketing investments - actively monitoring, analyzing, and reporting on the status of marketing initiatives, return on investment, client acquisition and client nurturing
- Work closely with the US sales team to ensure alignment between marketing efforts and sales objectives, including lead handoff and follow-up processes
- Collaborate with Sr. Director of US Marketing to develop effective marketing assets and collateral
- Collaborate with the global operations teams to be proactive in enhancing MiQ marketing operations in order to facilitate lead generation, nurturing, and implementation
- Collaborate with trading and product teams to reach clients and prospects using MiQ programmatic capabilities and techniques
Our take
MiQ is a global leader in programmatic media, partnering with brands and agencies to connect data and insights for high-performance marketing campaigns. Serving clients like American Express, Avis, Lenovo, and Microsoft.
MiQ boasts it's strengths in targeting minority demographics through its innovative use of data and technology. Amid rapid shifts in consumer behaviour, MiQ's expertise in audience targeting is increasingly valued.
The company has expanded into markets including China and India and focuses on strategic partnerships and product enhancements, such as a programmatic package for online advertising in a post-third-party cookie environment. 2024 has seen it refresh its leadership team and pick up momentum in its industry growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company benefits
- A hybrid work environment
- New hire orientation with job specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
- Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities
Company HQ
Holborn, London, UK
Leadership
Gurman Hundal
(Co-Founder & Executive Chairman)Former Head of AnyMedia Network at Associated Northcliffe Digital.
Lee Puri
(Co-Founder)Experience as Business Development Director at Unanimis and Commercial Director at AdLINK Internet Media.
Salary benchmarks
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