Product Marketing Director, Descript

• Deep expertise: 15+ years as a proven product marketing leader, with experience working in SaaS business and marketing technical products. Ideally you have some experience in a startup environment
• Campaigns you’ve developed and led have made an impact on growth, engagement, and LTV
• Experience developing teams: 7+ years of people-management, that have informed thoughtful approaches to helping team members learn, explore, and do their best work
• An ownership mindset: Broad curiosity and interest in the technical and user-facing aspects of a product; a commitment to craft and an eagle-eye for detail; a supernatural ability to see around corners
• Flawless communication: In cross-functional relationships, in strategy documentation, in campaign analysis and guidance for improvement…your written and verbal communication is clear and galvanizing
• Fluency using self-serve data tools to make decisions: You make Hex and Amplitude dashboards in your sleep. And you know how to ask the right questions of Data Science and Research collaborators

Desirable

• As a Product Marketing Director at Descript, you will play a pivotal role in bringing our video content suite to new customers, and helping existing customers get the most out of their subscription
• Collaborating closely with cross-functional teams, you will define distinctive and memorable ways to position Descript’s offering, and develop campaigns that bring to life our most differentiating features
• Additionally, you will represent the voice of prospect and customer communities—driving internal understanding of their use cases, motivations, and needs
• Your work will help us deepen credible relationships with new and existing customers
• This role directly manages multiple Product Marketers, and reports to the Head of Brand
• Positioning & Messaging: You’ll guide the Product Marketing team’s approach to positioning our offering in the crowded landscape of creative tools, and crisply articulating the benefits of our features— with a particular focus on communicators who can use Descript in their teams of marketers, L&D professionals, sales, and support experts
• Brand-building in the AI landscape: You’ll help define, articulate, and continuously reinforce Descript’s perspective on how AI should show up in creative workflows
• Audience knowhow: You’ll help build internal understanding of priority personas, and create resources that help cross-functional collaborators understand their needs
• Campaigns that drive growth & engagement: You’ll partner with the Growth team to drive efficient acquisition of priority audiences
• You’ll partner with Sales to support the highest-impact efforts in lead gen and enablement. You’ll partner with content, design, and community to drive feature adoption and retention
• Connect the dots between feature awareness, adoption, and customer health: You will develop frameworks that help the marketing and product teams reason about which features to prioritize throughout stages of the customer lifecycle, based on persona and use case
• Advise on growth and pricing strategies to maximize ARR: As Descript continues to optimize pricing and packaging for our subscription plans, you’ll bring customer and industry knowhow to the conversation
• Be the marketing bridge to product: You will ensure that you—and all the Product Marketing Managers—have the operational habits and relationships in place to work in lockstep with the engineering, product, and design teams