Director of Product Led Growth, Conductor
$175-220k
Salary based on NYC candidates. Salary for SF candidates may differ. This role is also eligible for a 20% corporate bonus
More information about location
Search & content intelligence platform
Job no longer available
Search & content intelligence platform
501-1000 employees
Job no longer available
$175-220k
Salary based on NYC candidates. Salary for SF candidates may differ. This role is also eligible for a 20% corporate bonus
More information about location
501-1000 employees
Company mission
To transform marketing into a force for improving people’s lives.
Role
Who you are
- 8+ years of experience in growth marketing and/or product management roles, with a strong focus on PLG, PLS and growth initiatives
- Strong exposure and PLG experiences in B2B enterprise SaaS companies, ideally alongside a hybrid GTM motion that includes direct enterprise sales
- Experience leading high-performing cross functional growth teams
- Strong understanding of self service customer acquisition and conversion strategies, including in product activation, onboarding, and upsell/cross
- Demonstrated success in improving product adoption and retention through data-driven hypothesis testing
- Strong analytical data skills and experience using data to inform decision-making
- Experience working with product, UX and engineering teams to develop and prioritize features that drive customer engagement and retention
- Excellent communication and collaboration skills, with the ability to work effectively across diverse functions and teams
- Bachelor's degree in marketing, business, computer science/technology, or related field. Master's degree preferred
- Experience working in a B2B SaaS company required
- Website Technology and/or Digital Marketing experience a plus
What the job involves
- We are seeking a Director, Product Led Growth to join our team and lead our efforts in driving customer acquisition, activation, conversion, and upsell/cross sell through the optimization of our product-led growth (PLG) efforts
- In this role, you will be responsible for leading a highly cross functional team developing and executing initiatives that increase the efficiency and effectiveness of our entire product led customer acquisition life cycle
- Develop and execute a comprehensive PLG strategy as part of a broader hybrid GTM motion that drives customer acquisition, activation, conversion, and upsell/cross sell opportunities
- Formulate, test and optimize pricing and packaging strategies that drives in product conversion
- Lead a cross functional team developing and executing product led initiatives across the entire customer life cycle, from acquisition to retention
- Work closely with the product, UX and engineering teams to identify and prioritize features that will drive customer acquisition, activation and conversion in product
- Identify opportunities to optimize land and expand synergies with direct sales motion
- Partner with the marketing, sales and customer success teams to develop effective campaigns that support customer acquisition and retention goals
- Analyze user behavior and customer feedback to develop data-driven hypotheses for improving product acquisition and activation
- Continuously measure and optimize PLG initiatives and campaigns through testing and data analysis
- Work with a diverse PLG tech stack including Heap, Pendo, Intercom, Marketo, Catalyst and internal customer data platforms
Our take
The internet is increasingly becoming a walled garden, with content and vital market intelligence hidden away on social media sites, gaming environments and apps. And with increasing regulaion in the data protection space such as GDPR, it can be harder for marketing teams to gain insight into what potential customers exist, and what they want.
Conductor exists to change that. Taking advantage of the power of search ("No one ever lies to a search engine", in the words of the company's CEO and co-founder), it utilises data from search traffic to help marketing teams build more effective campaigns. Able to help optimize search results, track keyword rankings and measure performance, it has led to doubling the rate of conversions and site traffic among its customer base, which includes the likes of Citibank, athenahealth and Canon.
With a record of substantial funding and growing revenue from its customer base, Conductor is continuing to invest in its technology, making strategic acquisitions to help it expand. For instance its acquisition of ContentKing allowed it to add real-time website auditing and monitoring to its platform, and its 2023 acquisition of Searchmetrics is aimed at accelerating its growth in Europe. As the SEO space enters a period of consolodation it seems that Conductor is well positioned to remain at the top of the search results.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
37% female employees
21% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2021
$150m
LATE VC
Oct 2017
$7m
SERIES D
Total funding: $216.6m
Company benefits
- Child Care & Parental Leave Benefits
- Health Insurance & Wellness Benefits
- Perks & Discounts
- Professional Development Benefits
- Retirement and Stock Option Benefits
- Vacation & Time Off Benefits
Company values
- Collaboration
- Excellence
- Growth
- Communication
- Impact
Company HQ
Midtown South, New York, NY
Articles
Leadership
Seth Besmertnik
(CEO)Previously CEO of LinkExperts (market leader in link building for Fortune 500 brands).
Jeremy Duboys
(Founder)With a BA in Media Studies, they went onto become a Founder for many companies such as Professional Taste Printing, Prinly/All Business Cards and most recently RxGo.com/Medication Discount Card LLC.
People progressing
Joined as a Strategic Account Manager. Promoted to Account Director after 1.5 years, and then promoted to Senior Director after 2.5 years. They are the Senior Director of EMEA since October 2017.
Joined as a Customer Success Manager. Promoted to Senior Customer Success Manager after 1 year. Then promoted again to Director of Customer Experience after 1.5 years. They are the Senior Director of Customer Success and Solutions EMEA since February 2020.
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