Lead Web Strategist, Github

• 10+ years experience in marketing operations, marketing analytics, social media marketing, content marketing, editing, communications, program management, project management, or related field
• OR Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 8+ years experience in marketing operations, marketing analytics, social media marketing, content marketing, editing, communications, program management, project management, or related field
• OR Master's Degree in Business, Marketing, Communications, Finance,
• Engineering, or related field AND 6+ years experience in marketing operations, marketing analytics, social media marketing, content marketing, editing, communications, program management, project management, or related field
• OR Doctorate in Business, Marketing, Communications, Finance, Engineering, or related field AND 4+ years experience in marketing operations, marketing analytics, social media marketing, content marketing, editing, communications, program management, project management, or related field
• OR equivalent experience
• Strong cross-functional leadership and communication skills, including facilitating discussions that drive decisions
• Experience leading web strategy, web optimization, digital marketing, or growth initiatives with measurable outcomes
• Ability to operate independently and manage multiple workstreams with strong organization and time management

Desirable

• The Web Strategist drives the strategy, roadmap, and continuous optimization of GitHub and developer web experiences to advance measurable business outcomes (e.g., engagement, conversion, pipeline/revenue impact, retention, and customer satisfaction)
• This role blends web strategy and integrated digital marketing expertise with strong product ownership capabilities—owning outcomes, leading cross-functional execution, and making tradeoffs to deliver high-quality web experiences
• The Web Strategist partners closely with Brand/Content, Integrated Marketing, Product Marketing, Engineering and others, to translate business priorities and customer needs into a clear web roadmap
• They operate with high independence, bring structure to ambiguity, and establish a regular rhythm of business (ROB) for performance reporting, experimentation, and stakeholder alignment
• Strategy & Web Product Ownership
• Own the web experience strategy and roadmap, aligning with Integrated marketing campaigns and company-wide objectives
• Own outcomes for your web area, including performance against agreed KPIs and OKRs
• Translate business goals and customer needs into clear problems-to-be-solved, requirements, and prioritized backlogs
• Make well-reasoned tradeoffs among scope, speed, quality, and technical constraints; escalate and align decisions when needed
• Proactively identify experience gaps and “jobs-to-be-done” issues across web journeys and coordinate optimizations that can also benefit campaign motions
• Define and uphold web experience principles (e.g., clarity, accessibility, performance, consistency, and conversion best practices)
• Measurement, Insights, and Experimentation
• Establish and maintain key web KPIs, dashboards, and reporting cadences to share insights and drive action
• Lead a test-and-learn program (A/B tests, content experiments, UX research inputs) with clear hypotheses and measurement plans
• Identify opportunities for deeper analysis beyond surface metrics (e.g., segment performance, journey drop-off, intent-based behavior, channel-to-site alignment)
• Use data to validate problem statements and proposed solutions; ensure learning is documented and applied across teams
• Partner with analytics teams to ensure instrumentation, event tracking, and attribution needs are defined and met
• Cross-Functional Execution & Delivery
• Develop clear project plans to drive delivery of medium-to-large web initiatives, coordinating timelines, dependencies, and resourcing across teams
• Collaborate effectively across functions (design, engineering, marketing, legal/compliance as needed) to organize and complete work
• Facilitate planning, scoping, and decision-making sessions that result in actionable outcomes
• Verify web quality before launch (content accuracy, UX, performance, SEO, accessibility, analytics instrumentation, and brand compliance)
• Drive launch readiness and change management for web releases, including stakeholder comms and post-launch monitoring
• Content, SEO, and Digital Channel Alignment
• Partner with SEO and content stakeholders to develop and optimize information architecture, on-page SEO strategy, and content plans that support customer intent
• Ensure web experiences align with integrated marketing campaigns and channel strategies (email/nurture, social, paid/organic search, partner campaigns)
• Act as an internal subject-matter expert on web best practices and help educate partners on principles and standards
• Stakeholder Management & Communication
• Proactively communicate plans, progress, tradeoffs, and results to stakeholders at multiple levels, including senior leaders
• Build strong relationships across teams and create clarity in ambiguous situations through structured narratives and documentation
• Bring in the right partners at the right time to accelerate delivery and/or reduce risk
• What Success Looks Like (Outcomes)
• Clear web strategy and roadmap that aligns to business priorities and customer needs
• Improved performance against core KPIs (e.g., conversion rate, engagement, qualified traffic, content effectiveness, lead quality, pipeline influence)
• Strong operational cadence: consistent reporting, regular experimentation, and measurable iteration
• High-quality launches with reduced rework and strong cross-functional alignment
• A web experience that is performant, accessible, SEO-optimized, and consistent with brand and messaging