Content Manager, Big Health
£40-50k
+ Stock options
Digital mental healthcare portal
Open for applications
Digital mental healthcare portal
101-200 employees
Open for applications
£40-50k
+ Stock options
101-200 employees
Company mission
To help millions back to good mental health.
Role
Who you are
- Degree in Marketing, Communications, or a related field (or equivalent experience)
- 3-5 years of content creation and management experience, ideally within healthcare, digital health, or a highly regulated industry
- Proven track record of producing content that drives measurable results across the funnel (traffic, engagement, leads, conversions)
- Exceptional writing, editing, and proofreading skills, with versatility across formats and tones of voice
- Strong understanding of SEO best practices and experience partnering with SEO specialists
- Excellent project management and organisational skills, with the ability to handle multiple priorities and deadlines
- Strong communication and collaboration skills, comfortable working with both creative and technical teams
- Data-driven mindset with the ability to interpret content analytics and apply insights to improve future campaigns
- Familiarity with content management systems, email marketing platforms, and digital publishing tools
What the job involves
- We’re looking for a strategic and creative Content Manager to own and deliver a content programme that guides patients seamlessly through the enrolment journey for our digital treatments
- From awareness to decision-making, you’ll create compelling, trustworthy, and empathetic content that answers patients’ questions, addresses barriers, and inspires action
- Working closely with the SEO Manager and wider team, you’ll ensure our content not only resonates with patients but also drives measurable growth in engagement, enrolments, and long-term adherence
- Manage and execute a full-funnel content strategy that supports marketing and communication goals, ensuring the right messages reach patients at the right stage of their journey
- Create and manage engaging content across formats (i.e. blogs, guides, FAQs, case studies, patient stories, whitepapers, infographics, videos, social media, email campaigns) to attract, educate, and convert clinicians and patients
- Collaborate with the SEO Manager to ensure content is optimised for organic discovery, user intent, and conversion opportunities
- Work cross-functionally with marketing, clinical, product, and design teams to ensure messaging is aligned, accurate, and patient-focused
- Research patient insights and industry trends, translating findings into content that addresses real-world challenges, objections, and motivations
- Maintain and oversee an editorial calendar to ensure consistent, high-quality publication across channels
- Measure and report on content performance (i.e. engagement, rankings, funnel progression, enrolment conversions) and use insights to refine strategy
- Champion storytelling and brand voice, ensuring all content is clear, empathetic, and aligned with our mission to make better mental health support accessible
Our take
Mental health has accelerated as a topic in public discussion over the past decade, leading to the rise of products such as Calm and Headspace, promoting positive mental health through meditation and quality sleep. Big Health delivers digital therapeutics for the most prevalent mental health conditions, beginning with "Sleepio" for insomnia, and "Daylight" for anxiety.
There are many products competing to become part of our daily routine for sleep and mental well-being, with some taking a more scientific approach than others. Big Health's products are scientifically backed, with its main product Sleepio being proven to help for sleep and mental health. The company's main selling point is that goals are personalized as the product learns about each user, delivering unique experiences for different people.
Given the complexity of mental wellness, there should be plenty of space for new techniques/products for years to come, meaning that Big Health should be afforded plenty space to grow. The company has taken the approach of selling to businesses (so it can provide the product to its employees) - a smart strategy as individuals aren't yet used to spending large amounts on mental well-being.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2022
$75m
SERIES C
Jun 2020
$39m
SERIES B
Total funding: $129.5m
Company benefits
- Health care: We provide 100% employee coverage for medical, vision, and dental. Plus, free access to Sleepio for poor sleep, Daylight for worry and anxiety, Spark Direct for adolescent depression, and additional mental health benefits.
- Time off: We take balance seriously. 20 vacation days per year (accrued monthly), 9 federal holidays, and end-of-year company closure between Christmas Day and New Year’s Day. Up to 10 sick days per year.
- Professional development: Employees receive a $1k USD or £800 stipend.
- Retirement savings: US Employees are eligible to participate in a 401(k) program with company match, and UK employees receive a pension program with NEST.
- Team building: Apart, but never alone. We host an annual Summit in-person at our SF HQ (virtual when needed), and regular social events to keep bonds strong.
Company HQ
Financial District, San Francisco, CA
Leadership
Colin Espie
(Co-Founder & Chief Scientist)Previously, Colin was a Senior Clinical Psychologist at NHS Greater Glasgow and Clyde, Clinical Director/Consultant Clinical Psychologist at the NHS. He is currently a Professor of Sleep Medicine at the University of Oxford.
Jenna Carl
(CMO)Jenna joined Big Health in 2016 as a Medical Director, moving into the role of VP of Clinical Development & Medical Affairs in 2019 and CMO in 2021.
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