SEO Lead, Teachable

• 5+ years of experience in SEO, ideally within fast-paced growth environments, with demonstrated results
• Proven experience integrating and leveraging AI and generative AI tools in SEO workflows
• Deep understanding of traditional and technical SEO paired with expertise in emerging AI-driven SEO methodologies
• Fluent in tools like GPT-4, Zapier, Retool, Notion, Airtable, Python, Javascript, SQL, LangChain, Vercel, or equivalents (flexibility with tech stack is preferred)
• Strong analytical skills and capable of deriving actionable insights from complex datasets
• Ability to influence cross-functional stakeholders, fostering a culture of experimentation and innovation
• Highly organized and capable of managing multiple projects
• Familiarity with CMS platforms, particularly Webflow (knowledge of AI integrations into content management systems preferred)
• Bias toward shipping and rapid prototyping (a proactive mindset focused on outcomes and continuous learning)

Desirable

• Growth Marketing at Teachable focuses on bringing more creators to our platform by optimizing each step of the growth funnel
• We work closely with Product, Partnerships and Brand & Content, in a fast-paced, results-driven environment
• We embrace testing new hypotheses, fail fast and quickly apply those learnings through a very data-driven approach
• We're always adapting as both our company and industry continue to evolve, while keeping the ultimate goal of connecting with and supporting creators
• We're hiring an SEO Lead who not only excels at traditional SEO but also thrives in leveraging cutting-edge AI technologies to supercharge growth
• You'll report directly to the Senior Lead, Acquisition, collaborating cross-functionally with teams in content, paid marketing, product, engineering, and analytics to build advanced, AI-driven SEO strategies that elevate Teachable’s visibility and organic growth
• You'll be at the forefront of integrating AI tools and workflows ranging from generative AI for content ideation to advanced analysis tools for keyword discovery, intent mapping, and competitive intelligence
• You’re comfortable pushing beyond traditional SEO to proactively experiment, iterate, and innovate with AI
• Develop and execute comprehensive, AI-enhanced SEO strategies that achieve measurable growth in organic acquisition and engagement
• Prototype and launch AI-powered workflows to improve speed, personalization, and targeting in SEO content and site optimization (e.g., GPT-generated recommendations, automated keyword clustering, or AI-driven content briefs)
• Build and ship MVPs of growth experiments using no-code/low-code tools (e.g., Retool, Zapier, or Vercel) or custom scripts independently
• Automate repetitive SEO workflows, from content audits and performance reporting to competitive intelligence gathering and technical SEO monitoring
• Leverage APIs, webhooks, and LLMs to create scalable, smarter SEO infrastructure
• Act as an internal multiplier by sharing tools, playbooks, and internal agents that help marketing and content teams move faster
• Collaborate closely with design, product, and analytics teams to test and refine AI-driven strategies that unlock new organic growth opportunities
• Educate internal stakeholders on AI-enhanced SEO best practices and support teams in adopting new AI tools and workflows
• Continuously explore new AI trends, tools, and techniques to maintain a competitive advantage in organic search