Senior Content Marketing Manager, project44
More information about location
3 days a week in office
Real-time supply chain visibility platform
Open for applications
Real-time supply chain visibility platform
501-1000 employees
Open for applications
More information about location
3 days a week in office
501-1000 employees
Company mission
To improve lives everywhere by creating a connected, predictable, and sustainable world.
Role
Who you are
- 5+ years in content marketing, preferably in SaaS, technology, or supply chain/logistics industries
- Proven ability to create compelling, high-quality content that resonates with B2B audiences
- Understanding of the B2B sales cycle and how content supports lead nurturing and deal acceleration
- Experience developing content distribution strategies beyond organic SEO, such as paid social, email marketing, and partnerships
- Proven track record of developing high-performing content across multiple formats (blogs, eBooks, case studies, video, social media, podcasts, etc.)
- Hands-on experience with marketing automation platforms and understanding of how content fits into demand generation workflows
- Experience working closely with product marketing, sales and external industry experts to ensure content aligns with business objectives
- Experience leveraging AI tools to improve workflows creating content
- Exceptional writing, editing, and storytelling abilities
- Strong understanding of SEO and content marketing analytics
- Experience managing content calendars and delivering multiple projects on tight deadlines
- Familiarity with content management systems (e.g., WordPress) and marketing tools (e.g., HubSpot, Google Analytics)
- Strategic thinker with a creative approach to problem-solving
- Strong collaborator with excellent communication skills
- Passion for staying on top of industry trends and leveraging new content formats
What the job involves
- We’re looking for a Senior Content Marketing Manager to join our dynamic marketing team and play a critical role in shaping and executing our content strategy
- This individual will drive thought leadership, generate demand, and establish project44 as the go-to resource for supply chain insights
- Content Strategy Development: Develop and execute a comprehensive content marketing strategy aligned with business objectives, target audiences, and market opportunities
- Content Creation: Create high-impact, multi-format content, including white papers, blogs, case studies, eBooks, videos, that engage target audiences and drive conversions
- Social Media Management: Oversee the company’s LinkedIn presence, creating and curating content for the corporate account, and providing strategic guidance to executives on leveraging LinkedIn for thought leadership and brand amplification
- Thought Leadership: Partner with subject matter experts to develop content that positions project44 as a leader in supply chain visibility and logistics innovation
- Demand Generation Support: Collaborate with the demand generation team to create content that fuels campaigns, nurtures leads and moves prospects through the buyer journey
- SEO and Performance Optimization: Drive organic traffic growth by implementing SEO best practices in content creation and identifying new keyword opportunities
- Analytics and Reporting: Track and analyze content performance, using insights to optimize future efforts and demonstrate ROI
- Cross-Functional Collaboration: Work closely with product marketing, sales, and external partners to ensure content supports key initiatives and addresses market needs
Our take
There currently exists a huge amount of pressure on supply chains across almost every industry, resulting in a demand for streamlined solutions. Businesses are attempting to future-proof their supply chains by identifying bottlenecks that lead to logistic breakdowns, but with the market being so volatile, this is difficult to manage.
Project44 provides a digital platform that aims to improve communication between logistics companies, transportation providers, and supply chain systems. The platform consists of a variety of modular API tools that can be employed to produce real-time data and predictive analytics. This helps provide insights into shipment arrival times, supply chain bottlenecks, and opportunities to increase efficiency.
Many startups have released software platforms that aim to prepare companies and their supply chains. However, Project44 has taken a unique approach by presenting a more versatile solution to the volatility of supply chain demands. The company has kept up with the growing market by launching new products and updates, expanding geographically, and building its leadership team, all of which have put it in a good place to find success into the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Oct 2022
$80m
LATE VC
Jan 2022
$420m
LATE VC
Total funding: $892.5m
Company benefits
- 401k plan
- Paid parental leave
- Vision and dental insurance
- Paid volunteer time off
- Work from home opportunities
- Health insurance
Company HQ
River North, Chicago, IL
Leadership
Jett McCandless
(CEO)They started their career with 7 years at YRC Freight before spending 5 years at GlobalTranz. They then founded CarrierDirect in 2011, before starting project44 as CEO.
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