Partnership Marketing Manager, Midi Health
Contract
Up to $72/hr, dependent on experience
Women’s midlife virtual healthcare clinic
Be an early applicant
Women’s midlife virtual healthcare clinic
201-500 employees
Be an early applicant
Up to $72/hr, dependent on experience
201-500 employees
Company mission
To bring compassionate, high-quality medical care to women 35+.
Role
Who you are
- Organized and Detail-Oriented: You have a meticulous nature and strong attention to detail that allows you to manage numerous details at once
- Proactive Communication: You are an incredible communicator who values transparency and clarity with both internal team members and external stakeholders
- Strong collaborator: You enjoy and are effective at working with partners in other functional areas in order to get great work across the finish line
- Operational Excellence: You excel in a fast-paced environment and are committed to meeting deadlines and delivering high quality work
- Strategically Driven: You understand how to move the needle for a business through marketing, connecting marketing initiatives with key business outcomes
- Relationship Builder: You have strong interpersonal skills to establish trust and build mutually beneficial relationships with both external partners and internal teams to deliver business results
- Resourceful and Inquisitive: When faced with challenges, you know how to find the answers, whether through research, collaboration, or creative problem-solving. You’re naturally curious and always looking for ways to improve and innovate
What the job involves
- Midi Health is seeking a high-performing Partnership Marketing Manager (Contract) to play a pivotal role in elevating our brand through the development and execution of brand partnerships
- Reporting to the Director, Brand Partnerships, this role will manage strategic partnerships that drive brand growth, customer acquisition and incremental revenue
- This role requires a blend of strategic thinking, relationship-building, executional excellence and data-driven decision-making to deliver exceptional results through brand partnership initiatives
- Strategic Development/Execution- Oversee the strategic planning, GTM execution, and performance of partnership programs and marketing campaigns to drive customer acquisition
- Cross-functional leader-Work closely with cross-functional teams including product, marketing, clinical and finance, to execute impactful partnership programs and drive results
- Partner Management-Ensure brand alignment in all partner-related GTM materials including content and messaging, ensuring consistency in voice, tone, and positioning across co-branded efforts
- Measurement-Measure the performance of partnership campaigns to evaluate, optimize and deliver results
- Reporting-Create comprehensive reports and deliver insights into campaign effectiveness of partnership related initiatives to build future programs
- Partnership Evaluation- Identify and evaluate potential partnership opportunities to expand brand reach and drive growth
- Up to a 40-hour work-week
- Please note this is a contract role and no benefits are offered
Our take
Women’s health is widely known to be an under-researched and undervalued sector of the global health market. There is considerable opportunity for companies and researchers to delve deeper. Focusing on menopause specifically is Midi Health, founded in 2021.
The female founders built an offering from telehealth visits and at-home testing to supplement delivery. The company really looks to support women through a trying phase, tailoring to individual needs rather than the age-old issue that the main healthcare system falls privy to of grouping all women in one.
A huge win for the company is that the program is supported by major insurance plans across 12 states in America - creating accessibility for the majority. With a large dose of funding, Midi Health continues to scale and expand its services to more states.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Apr 2024
$60m
SERIES B
Sep 2023
$25m
SERIES A
Total funding: $112.9m
Company HQ
Downtown Menlo Park, Menlo Park, CA
Leadership
Joanna Strober
(Co-Founder & CEO)Previously Founder and COO of Kurbo Health (acquired by WW in 2018), where they later became SVP. Co-author of Getting to 50/50.
Sharon Meers
(Co-Founder & COO)Co-founder and Advisor for The People. Previously, worked at Ebay first as Head of Sales and Business Development, and then as Head of Strategic Partnerships. Also Director of Capital Group | American Funds.
Jill Herzig
(Co-founder & Chief Branding Officer)A vast background in editing within the magazine industry. Went on to become Content Officer for January AI and Senior Director, Content Innovation at WW (formerly Weight Watchers).
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