Product Marketing Manager, Bevi
Hardware
$110.5-136.5k
+ Equity
2-5 days a week in office
Water dispenser for office and commercial spaces
Be an early applicant
Water dispenser for office and commercial spaces
201-500 employees
Be an early applicant
$110.5-136.5k
+ Equity
2-5 days a week in office
201-500 employees
Company mission
Bevi is on a mission to unbottle the future.
Role
Who you are
- 5+ years of experience in a Product Marketing or similar role. Experience within a multi-product line CPG company or in the B2B space preferred
- A proven track record of successfully crafting and implementing product messaging for physical, connected products
- Exceptional attention to detail and a track record of excellence in messaging and project management
- Successful collaboration with Product, Sales, and other cross-functional teams to clearly articulate product value and differentiation
- Proven ability to conduct independent primary and secondary market research to understand trends in technology and the competitive landscape
- Strong ability to work independently, embedded within a Product team, and cross-functionally, tactfully managing by influence across the organization
- Passion for sustainability and environmental impact
What the job involves
- The Product Marketing Manager - Hardware is the voice of the customer and the expert on our physical product line. Residing within the Product organization, you will work in lockstep with the Product Management team to define and articulate the value of our smart, connected dispensers
- You will lead the messaging strategy for new hardware launches, existing products, and the application of our hardware into new market segments, ensuring our value propositions resonate clearly across every communication channel
- Product Messaging Strategy: Be the “quarterback” of the message for Bevi hardware products (e.g., new machines, existing fleet of machines, hardware accessories) and core technology upgrades
- Deep Product Partnership: Collaborate closely with Product Management, Engineering, and Design to translate the features (the what) into clear, compelling messaging that drives market adoption (the why and the how)
- Customer & Market Expertise: Nurture the market success of existing hardware models by executing changes in messaging and positioning based on customer feedback and market demand
- Selling Vertical Strategy & Messaging: Develop unique value propositions and messaging for leveraging Bevi hardware in new vertical market segments beyond our current core, detailing how our machines solve specific pain points for these new audiences
- Marketing execution: Work as project manager and quarterback of all integrated marketing plans to successfully execute the launch of new or refreshed hardware products, or updated merchandising of our machine portfolio. This includes working with the marketing team to update the website, printed and digital sales collateral, social media, partner websites and collateral, sales presentations, customer and partner email communications, and more
- Competitive Intelligence: Regularly track, analyze, and assess competing office amenities, water solutions, and hardware to clearly define and communicate Bevi's differentiation - and use these findings to influence not just the product roadmap but the broader Bevi organization on “what to do”
- Content & Training Development: Develop technical messaging decks, case studies, internal FAQs, product guides, and differentiation sheets that enable our customer-facing teams to succeed
- Promotion: Support internal and external efforts to promote and demo Bevi products at conferences, trade shows, and events
- Deep Expertise: Develop deep expertise in what Bevi’s machines deliver, installation requirements, and the value of our smart, connected system
Our take
Americans buy billions of water bottles per year, the manufacture of which uses millions of barrels of crude oil. This alone causes significant damage to the environment, before even considering the carbon impact of delivery or the plastic waste produced. Bevi hopes to change this, with its smart beverage-dispensing machine that only requires a tap water source to function.
Bevi’s dispensers allow users to customize their drinks, check nutrition information and track the environmental impact of their usage. With the ability to carbonate beverages as well as flavor them with natural essences, and even some caffeine and electrolytes if one wishes, Bevi has created a versatile hydration system that caters to the modern consumer on both eco-conscious and personal taste levels.
This simple and effective hydration system has become popular across industries, with over 4000 companies including Volkswagen, Netflix and Google making use of Bevi machines. The company, though having to fight through some self-admittedly "frightening" times, has raised significant funding that will support its rapid growth and expansion into new verticals and products.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2022
$70m
SERIES D
Jan 2019
$35.5m
SERIES C
Total funding: $130.2m
Company benefits
- Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
- 401(k) with company match, and environmentally responsible investment options
- Flexible PTO plus 9 company holidays, and additional paid days for sick leave, etc (including sustainability or social justice volunteer events)
- Generous fully paid parental leave for both birth parents and non-birth parents
- Fully employer paid disability and life insurances
- Wellness and fitness reimbursements
- Monthly stipends for cell phone use and commuting costs
- Onsite snacks and (of course) unlimited Bevi ... plus composting and terracycling, too
- Happy hours, pancake breakfasts, Hero awards - and more!
Company HQ
The Schrafft Center, Charlestown, MA
Leadership
Eliza Becton
(VP of Product)Eliza's background is in user-experience design at various startups, with end-to-end experiences from ideation to market research to prototyping. Eliza graduated from the Rhode Island School of Design (RISD) with a Masters in Industrial Design, and from Yale University with a BS in Mechanical Engineering.
Cathy Lewenberg
(CEO)With a diverse background across consumer, retail, healthcare, and tech industries, Cathy earned her BA in Politics and American Studies from Princeton University and MBA from the Wharton School.
Sean Grundy
(Co-Founder & Head of Business Development)Previously, Sean has had 3 years experience managing environmental projects at Rare. They attended MIT Sloan School of Management for their MBA and Princeton for their undergraduate degree.
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