Demand Generation Manager, Zapier
$144-215k
Canada: US $144K – $215K. Plus equity and bonus
Workflow automation service
Be an early applicant
Workflow automation service
501-1000 employees
Be an early applicant
$144-215k
Canada: US $144K – $215K. Plus equity and bonus
501-1000 employees
Company mission
Zapier's mission is to Make Automation Work for Everyone!
Role
Who you are
- You have 5 or more years of B2B marketing experience with a strong focus on enterprise demand gen and outbound, and a track record of hitting pipeline targets
- You have a background in in SaaS or automation/integration platforms with experience marketing to enterprise IT, Sales Operations, or RevOps personas
- You've run integrated, complex campaigns across digital, events, and partner channels, and you know how to measure impact
- You read signals -- product usage, intent, firmographic -- as buyer context, not just filters, and you know how to translate them into timely, relevant outreach
- You run structured experiments -- three or more per week -- and treat misses as data, not failures. You form a hypothesis, test it, and iterate fast
- You have built campaigns that Sales actually adopts: sequences, messaging frameworks, and playbooks that scale beyond any individual campaign
- You have an AI-forward mindset with hands-on experience using AI to improve speed, quality, or relevance
- You are comfortable with and you've built campaigns for segments without established playbooks
- You have hands-on experience with modern outbound engagement platforms (Hubspot, Gong Engage) ABM platforms (Demandbase, 6sense) and enrichment tools (Clay, ZoomInfo, Apollo)
- We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description
What the job involves
- At Zapier, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently
- Zapier is hiring an Enterprise Demand Gen Manager to own pipeline generation for our Enterprise segment. You'll build and run multi-channel campaigns that drive monthly pipeline across enterprise companies with complex buying committees
- This role sits at the intersection of product data, sales partnership, and campaign craft. You decide which accounts to target, what great outreach looks like, and how to turn product engagement signals into pipeline
- You'll partner directly with Enterprise AEs on account strategy, run experiments weekly, and own full-funnel campaign performance from first touch through closed-won
- You care about the craft of enterprise marketing and the people on the other side of it. You love the moment when account intel, timing, and creativity line up and a campaign actually moves a deal
- Define and execute signal-led outbound strategy for enterprise accounts: choosing which accounts earn outreach, when, and through which channels
- Build and run multi-channel campaigns across outbound, events, webinars, and digital that drive enterprise pipeline from first touch through closed-won
- Write and refine enterprise outbound messaging aligned to Zapier's AI and automation use cases, across buying committee personas
- Design account-based plays for high-value targets: multi-threading across buying committees, persona-specific outreach, and deal acceleration
- Partner directly with Sales to align campaigns with active deal motion and enable the team with sequences, messaging frameworks, and activation guidance
- Run three or more experiments per week across messaging, channels, offers, and timing, and share learnings that compound across the team
- Use AI tools to accelerate execution and build repeatable, scalable workflows that improve outbound quality across campaigns
Application process
- Deadline to Apply: June 21, 2026 at 8:00 AM GMT+1
- All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process
- This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional
- Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process
- After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application
- The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled
Our take
Even before remote working became the "in thing", freelancers, small business owners, and large organisations have found themselves needing more and more software platforms to serve their operational needs. As people used more software services, Zapier founders saw the need to connect the actions between these software and save everyone some time.
Zapier is the largest integration and automation tool for businesses. Since its founding, Zapier has grown its suite of automation offerings across almost every mainstream software service. The company is one of the most successful to come out of Y Combinator and has also been a pioneer of remote working.
Zapier has so far been able to capitalise heavily on its advantage as one of the first entrants and has had very little actual competition. Software services aren't going anywhere anytime soon, and organisations are only going to need more of them. This puts Zapier in a strong position for growth, but also opens up room for bolder companies to get in on the action. Companies like Airtable and Integromat are already preying on more niche segments of Zapier's market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2012
$1.3m
SEED
Sep 2012
$0.2m
SEED
Total funding: $1.5m
Company benefits
- Work from anywhere
- Bonus program
- Unlimited vacation policy
- Great healthcare + dental + vision coverage*
- Retirement plan with company match*
- Stock options for every Zapien**
- 2 annual company retreats to awesome places
- 14 weeks paid leave for new parents
- Home office setup stipend
- Professional development allowance
Additional info
- As a fully remote company with 800+ team members across 40+ states, 38 countries, and 18+ timezones, we’ve adopted a culture of asynchronous work. This work style allows teams to collaborate effectively across locations, time zones, skills, and each individual’s energy levels, and empowers employees to work in a setting that fits their needs. In practice, we live on Slack, with most conversations in public channels. It mimics the open-office feel and allows everyone to search the chat logs if they need to find something that happened when they weren’t around
Leadership
Wade Foster
(Co-Founder & CEO)Prior to co-founding Zapier, wasEmail Marketing Manager with Veterans United Home Loans, and Customer Development Lead at The Idea Works.
Bryan Helmig
(Co-Founder & CTO)Was previously Product Dev/Manager at Veterans United Home Loans.
Mike Knoop
(Co-Founder)Was CPO and Head of Labs at Zapier before becoming President. Previously was a Graduate Research at the University of Missouri.
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