Lifecycle Marketing Manager, Rent the Runway
$87.2-109k
+ Equity
1+ day a week in office (Brooklyn, NY )
Women's clothing subscription service
Be an early applicant
Women's clothing subscription service
501-1000 employees
Be an early applicant
$87.2-109k
+ Equity
1+ day a week in office (Brooklyn, NY )
501-1000 employees
Company mission
Rent the Runway's mission is to power women to feel their best every day.
Role
Who you are
- You have a bachelor's degree in marketing, business, or related field
- You have 3-4 years proven experience in lifecycle marketing, customer engagement, or related roles, preferably in a startup or fast-paced environment
- You have technical in-platform experience with CRM systems and analytics tools (e.g., Sailthru, Attentive, Looker)
- You enjoy rolling up your sleeves to problem-solve with cross-functional team members including product and engineering teams
- Detail-oriented with strong organizational and project management skills, capable of managing multiple initiatives simultaneously
- Strong understanding of lifecycle marketing principles, customer segmentation strategies, and customer journey mapping
- You possess a blend of art and science: an analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions, while also being a creative thinker with a passion for innovation
- Excellent communication skills, with the ability to craft compelling messaging tailored to different audience segments and lifecycle stages
What the job involves
- As a Lifecycle Marketing Manager, you will be instrumental in shaping our customer journey from initial acquisition to activation and retention
- You will develop and execute lifecycle marketing strategies aimed at engaging and retaining customers from the early stages of their relationship with Rent the Runway, ultimately driving long-term value and loyalty
- Create and QA daily email campaigns, automated flows, SMS, in-app messages, push notifications, and other communication channels to onboard new customers, drive engagement, and encourage desired behaviors
- Collaborate and troubleshoot with cross-functional teams, including product, marketing, and customer success, to define key touchpoints and design personalized experiences for customers throughout their lifecycle
- Develop and implement lifecycle marketing strategies to optimize the customer journey from acquisition through activation and retention
- Segment customer cohorts based on behavior, demographics, and lifecycle stage to deliver targeted and relevant messaging
- Analyze data and metrics to evaluate the effectiveness of lifecycle marketing initiatives, identify areas for improvement, and iterate on strategies to drive higher conversion rates and customer retention
- Own end to end campaign processes including campaign planning, creative development, deployment, monitoring and performance reporting
- Implement testing strategies, including A/B testing and multivariate testing, to optimize messaging, timing, and channel effectiveness
- Monitor industry trends, best practices, and emerging technologies in lifecycle marketing to stay ahead of the curve and continuously innovate our approach
- Develop dashboards and reports to track KPIs and communicate performance insights to stakeholders
- Continually refine and optimize lifecycle marketing campaigns to meet consumer needs
Our take
Rent the Runway seeks to profit from two important trends in apparel consumption: wanting to stay on top of the latest fashion trends while living and purchasing sustainably. By providing a platform for women to rent designer pieces, its users can have it all.
The company allows users to rent, subscribe, or buy designer apparel and accessories. It achieves this with its network of partnerships with hundreds of top designers and managing the crucial but complicated logistics in-house. It offers its partnered brands sophisticated analytics about potential customers in return for lower prices on designer garments.
Rent the Runway is now focused on diversifying revenue streams while reducing its costs. Its recent partnership with Amazon is an example of this new direction: while it will use this chanel sell to clothes previously rented through its platform, it will for the first time be selling new clothes based off of rental items modified in line with market data.
While moves such as this may well shift Rent the Runway towards profitability, it also risks undercutting the company's central message of sustainability and supporting the circular economy. The company believes that by creating better quality clothing it will nonetheless be aiding in the fight against fast fashion. Time will tell if this move helps or hinders the sustainability movement, but it is likely to boost Rent the Runway's bottom line regardless.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2020
$80m
SERIES G
Mar 2019
$125m
SERIES F
Total funding: $401.2m
Company benefits
- Generous Paid Time Off including annual leave, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
- Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
- Paid Sabbatical after 5 years of continuous service
- Exclusive employee subscription and rental discounts
- 401k match
- Work from home opportunities
- Comprehensive health, dental care and dependents care from day 1 of employment - Your health comes first and we’ve got you covered.
- Competitive Stakeholder Pension - taking care of your future
- Company wide events and outings - our team spirit is no joke - we know how to have fun!
- Hybrid Work - our corporate employees have the option to work remotely 3 days a week, in accordance with Company policies
Company HQ
Hudson Square, New York, NY
Leadership
Jennifer Hyman
(CEO)Prior to Rent the Runway, was director of business development at IMG where she focused on the creation of new media businesses for IMG's fashion division.
Salary benchmarks
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