Product Marketing Manager, Emplifi
AI-powered social media management & marketing platform
Job no longer available
AI-powered social media management & marketing platform
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To deliver growth, increased sales, and improved loyalty.
Role
Who you are
- BS/MS degree in marketing or a related field
- 3+ years of product marketing with B2B SaaS companies
- Proven ability to engage with clients
- Capable of learning our platform and investigating our client's use of the platform
- Excellent writing and speaking skills
- Top notch presentation skills; skilled with PowerPoint
- Strong analytical skills and knowledge of data collection methods (surveys, focus groups, etc.)
- Skilled in the use of (but not config) Salesforce and other marketing tools
- Strategic thinker with the ability to adjust to changing dynamics
- Experience in working with 3rd party vendors, including negotiations, managing contracts and budgets
- An enthusiastic, high-energy team member who is viewed as a “doer” on the team and across internal organizations
- If you're looking for a job where you can have a real impact, then you've come to the right place
What the job involves
- Marketing is the center of creativity at Emplifi. We are a growing department with a ‘can do’ attitude that prides ourselves on setting aggressive goals and not just meeting them but exceeding them
- Every role on our team holds a key function in the success of our business
- You'll work alongside skilled marketing experts, build your marketing prowess, and collaborate cross-functionally with other teams around the globe
- One thing we can promise is you'll never get bored. Being in a hyper-growth stage, we have so many exciting adventures ahead of us
- The Product Marketing team member will contribute to a team of product marketers that support highly efficient and effective sales and sales enablement within this fast-paced growth company
- The product marketing team creates the tools used by sales team to pitch our solutions, effectively compete in the marketplace and show a differentiated value based solution
- The product marketing team creates deliverables that include positioning, pitches, product briefs, demo scripts, competitive intel, conversion kids, win/loss analysis, new product feature launch, and much more
- Own one or more products, collaborate with the product management team and deliver the major deliverables needed by sales to successfully pitch and sell our solutions
- Create positioning, personas, pitches, competitive intel, briefs, and additional sales materials and support the sales enablement team in training and certification
- Work with customers and prospects to influence and persuade, define and validate product positioning, key messages and details of feature benefit
- Participate in the Ideal Customer Profile (ICP) definition and documentation including continual evolution of the ICP based on the overall total addressable marketing and market conditions
- Hold a library of stats and metrics that can be used to educate and build trust with customers and prospects
- Identify market value, benefits and features and document these concisely for sales
- Enable sales including developing materials that help sales with all stages of the pipeline: leads, RFI/RFP, evaluation, references and close
- Become a trusted advisor, product expert and market expert to the sales team
- Work closely with services team to perfect the post sale implementation success
- Work closely with product management team to define product requirements and launch new releases including providing expert demos, video, and write ups of new feature value
- Support the relationship with industry analyst including the process to be included in grids like Forrester Wave and Gartner MQ’s
- Become a spokesperson for relevant public relations and analyst events
- Analyze competitive market dynamics, understand and prioritize threats from competitors
- Create and maintain sales playbooks including positioning, feature/benefits, marketecture
- Deliver customer facing presentations to sales and occasionally directly to our clients that are gathered in small and large audiences
- Develop and own marketing tools and collateral such as product data sheets, whitepapers, presentations, case studies
- Own the content and quality delivery product specific web pages on our corporate website
- Own customer stories: collect, design and communicate product use cases and results
- Support the product focused agenda at user conferences
- Work with the product pricing owners to define and validate product pricing
Our take
Companies across all sectors look to constantly improve customer experience and user journeys. It’s important with evolving technologies for companies to stay fluid using customer insight or feedback to tailor experiences and stay relevant. Emplifi is a customer engagement platform designed to support brands with insights needed to understand their customers and provides tools to better the CX journeys.
The company supports deep understanding of the most used social media platforms through to automated AI-powered solutions to iron out bumps in the user journey. Emplifi has created a plethora of cloud products that can be suitable for a multitude of clients, opening themselves up to a wide client base. The company has also integrated Snapchat and deepened TikTok understanding among the already connected apps, to help convert clients' social media followers into their customers.
And with an impressive client roster of over 7,000 including the likes of Delta Air Lines, Ford Motor Company, and McDonald's. Emplifi also received funding in 2022 to accelerate product innovation and growth through existing and new markets, and launched 10 new AI-powered marketing and customer care tools to accelerate its growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Feb 2014
$26m
SERIES C
Nov 2012
$6m
SERIES B
Total funding: $34m
Company HQ
Easton, Columbus, OH
Leadership
Ohad Hecht
(CEO)Prior to joining Emplifi in 2024, Ohad co-founded Prodport where he served as the CEO. He also spent 11 years at Emarsys in various roles, including COO and CEO.
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