Head of CRM, DAZN
Live sports streaming service
Job no longer available
Live sports streaming service
1001+ employees
Job no longer available
1001+ employees
Company mission
DAZN's mission is to connect fans to the sports they love, their way.
Role
Who you are
- Proven experience in a key marketing roles, preferably within the telco, OTT, ecommerce, entertainment or media industries
- Strong expertise in CRM strategy, product marketing, customer experience and digital media, with a track record of driving business growth and monetization
- Exceptional leadership and team management skills, with the ability to inspire and motivate a high-performing team
- Deep understanding of the Italian market, including consumer behaviour, media landscape, and competitive dynamics
- Excellent analytical skills, with the ability to translate data into actionable insights and strategic recommendations
- Strong communication and interpersonal skills, with the ability to influence stakeholders at all levels
- Fluent language skills in French and English, both written and spoken
- Strategic thinking with strong pragmatism and a hands-on approach
- Analytical mindset combined commercial acumen, with a passion for sports and entertainment
- Proven track record of success working in complex and highly matrixed corporate business environments
- Results-oriented approach, with a focus on delivering measurable outcomes
- Adaptable and resilient mindset, comfortable in a fast-paced, dynamic environment
- Collaborative team player mentality with strong cross-functional abilities
What the job involves
- We are looking for a dynamic and strategic leader to join our team as Head of CRM
- In this critical role, you will drive the marketing strategy and the customer relationship activities to grow our revenues and market share
- You will collaborate closely with cross-functional teams to ensure alignment with our business objectives and deliver an outstanding local offer in tuning with effective customer value management and ROI driven campaigns
- Develop and implement comprehensive marketing strategies and flawless execution to increase revenues through customer acquisition, obsessive retention and conversion rate optimization
- Oversee CRM, media and retail initiatives, including customer segmentation, targeted campaigns and engagement strategies to enhance customer lifetime value
- Lead the CRM team in planning and executing multi-channel marketing campaigns
- Analyse market trends, consumer behaviour, and competitive landscape to inform strategic decisions and optimize marketing efforts
- Partner with Finance and Strategy to build accurate forecasts, Business Cases and establish ideal products pricing
- Collaborate with Product, Rights, Brand, Content and Customer service teams to ensure seamless customer journeys
- Manage and allocate resources effectively, and track performance against key metrics and KPIs
- Foster a data-driven culture within the team, utilizing analytics and insights to refine strategies and achieve business goals
- Build and maintain strong relationships with external partners, agencies, and stakeholders to maximize marketing impact
Application process
- Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!
Our take
DAZN is a sports streaming subscription service providing full coverage of every game in a league, with commentary from the home country it’s being shown in.
Referred to as the "Netflix of sport", DAZN has pursued an aggressive strategy of buying up popular, undervalued sports rights and has emerged quickly into new markets since launching in 2016. This meant it was able to monopolise the television rights for combat sports like boxing and NFL. It now streams nearly 1 billion hours of live sport every year.
The company is also boosted by its sizeable B2B activities, which includes providing streaming and data to other sports broadcasters, betting firms and publishers. DAZN also owns Goal.com, a football website with 100 million users, and Opta, a well-known sports analytics company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company benefits
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Nnual performance-related bonus
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Free access for you and one other to our workplace mental health platform app (Unmind)
- Learning and development resources
- Opportunity for flexible working
- Internal speaker series and events
Company HQ
Hammersmith, London, UK
Leadership
James Rushton
(Co-founder)He held leadership positions at Perform group for over 16 years
Pete Oliver
(CEO of Growth Markets)Also a Trustee for the Girls' Day School Trust. Previously Non-Exec Director at Cynergy Bank and Head of Sales and Business Development at Theglobe.com.
Salary benchmarks
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