Head of Customer AI Transformation, Asana
$178.4-262k
More information about location
Work management platform
Be an early applicant
Work management platform
1001+ employees
Be an early applicant
$178.4-262k
More information about location
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- Experience: 8+ years of leadership experience in customer success, professional services, revenue operations, product management, or technical consulting, with significant expertise in enterprise SaaS
- Organizational transformation: Proven track record of transforming how internal teams operate — you’ve redesigned motions, redefined roles, upskilled large teams, and shipped new operating models across complex organizations
- Post-sales depth: Deep understanding of post-sales motions — customer success, renewals, professional services, and partner delivery. You understand how these functions interlock and how to evolve them simultaneously
- Executive presence: Deep customer empathy with the ability to build consensus with senior technology leaders at large enterprises by translating complex AI capabilities into clear business outcomes
- AI fluency: Strong technical fluency in AI and generative AI technologies — including AI workflow design, agent orchestration, LLM-based products, and enterprise AI platforms. You don’t need to train models, but you understand agentic AI architectures and how they transform enterprise workflows
- Commercial acumen: Direct experience with revenue targets, pricing and packaging strategy, services P&L management, or renewal and expansion motions
- Cross-functional operator: Exceptional at driving change across Product, Engineering, Sales, Finance, Legal, and Channel — unblocking dependencies and holding cross-functional partners accountable on aggressive timelines
- Bias for action with strategic rigor: You can do the hands-on work in the early phases while simultaneously designing the scalable operating model for the long term
- Team leadership: Track record of developing top-tier talent, upskilling existing teams through role transitions, and inspiring high-achieving teams
What the job involves
- We are looking for a Head of Customer AI Transformation to build and lead this Factory
- This is not a traditional professional services or customer success leadership role
- You will be the operational leader for the AI Transformation Factory, responsible for evolving Asana’s post-sales organization into an AI-activation model — redesigning how our customer success, renewal, and services teams operate; running proofs of concept and generating validated ROI proof points with strategic customers; and driving cross-functional operationalization across the company to ensure changes ship at speed
- This role will report to the Chief Customer Officer
- Evolve the customer success team to drive consumption of AI products — define and operationalize new motions, equipping the team to plan workflow agentification with customers, deploy AI capabilities to demonstrate value, and cultivate champions for cross-team expansion
- Drive the development of an ROI-validated AI use case library structured by persona, vertical, and AI capability, and embed it into customer success tooling so the field can make a concrete value case in every customer conversation
- Enable seat-to-AI conversion across the renewal motion — equip renewal managers with the playbooks, commercial tools, and streamlined processes to convert seats into AI products as part of the standard renewal workflow
- Evolve services delivery for the AI era — transition the core services entitlement to AI activation, redefine and upskill the implementation team, update pricing and packaging for our Services Produts, and build partner delivery infrastructure so certified partners deliver implementation at scale
- Run initial targeted proofs of concept with strategic customers to validate AI use cases in real environments, producing documented outcome reports and packaging ROI proof points for the field
- Serve as the escalation hub and product liaison for the field on all customer experience issues tied to AI products, and aggregate voice of customer feedback into structured input for Product
- Drive cross-functional operationalization across Product, Marketing, Engineering, Finance, Legal, Deal Desk, Channel, and Support to ship changes on aggressive timelines
- Own measurement and reporting — AI consumption tracking pre- and post-engagement, net retention impact, and macro-level AI product adoption across the installed base
- Establish the operating cadence and steering committee model, keeping senior leadership aligned on progress, risks, and decisions
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
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