Go-To-Market Engineer, Boulevard
$99-149k
+ Equity. Salary dependent on location.
Business management platform for self-care businesses
Open for applications
Business management platform for self-care businesses
201-500 employees
Open for applications
$99-149k
+ Equity. Salary dependent on location.
201-500 employees
Company mission
To empower everyone to look and feel their best – one client, professional, appointment, and business at a time.
Role
Who you are
- 3 to 5 years of experience in GTM Operations, Revenue Operations, Sales Operations, Marketing Operations or a technical automation role within B2B SaaS
- BA/BS degree preferred
- Experience supporting a scaling B2B GTM organization with high outbound motion and fast sales cycle
- Deep hands-on experience with Salesforce and strong understanding of CRM architecture, object relationships, and lifecycle design. Admin experience preferred but not required
- Direct experience building workflows in Clay and LeanData
- Experience with automation tools such as Zapier, Workato, or N8N
- Experience with Gong and Outreach, or similar sales engagement and conversation intelligence tools
- Strong systems thinker with the ability to design automation that scales and supports accurate reporting, attribution, and forecasting
- Demonstrated ability to translate automation initiatives into measurable improvements in seller productivity and pipeline performance
- Strong written and verbal communication skills with the ability to explain technical architecture, tradeoffs, and impact to non-technical stakeholders
- Collaborative operator who works effectively across GTM teams while maintaining ownership over defined systems domains
- Comfortable operating as a high-autonomy individual contributor within a fast-paced, scaling SaaS environment
What the job involves
- We are hiring a GTM Engineer to architect and scale the systems that power our outbound, routing, enrichment, and seller workflows
- This is a high-impact individual contributor role for a hands-on systems builder who thrives at the intersection of CRM architecture, automation, and applied AI
- The ideal candidate is a hands-on systems builder with deep CRM expertise and a pragmatic approach to AI and automation that drives measurable business outcomes
- You will report to the Director of Revenue Operations and partner closely with Sales Ops, Marketing Ops, Revenue Enablement, and Analytics to design and operationalize scalable workflows that dramatically reduce manual lift, increase demos per rep, and improve pipeline performance
- Own the architecture and evolution of automation workflows across Salesforce, Clay, LeanData, Gong, and Outreach to support outbound prospecting, enrichment, lead routing, and lifecycle management
- Design and operationalize AI-driven enrichment workflows in Clay, including custom prompt logic to extract relevant data from SMB websites where traditional data sources are limited
- Define and implement GPT-driven outbound personalization frameworks that improve seller efficiency and increase demos per rep
- Design and maintain integrations across Salesforce, Clay, LeanData, Gong, Outreach, and related GTM systems to ensure accurate, real-time data flow and long-term scalability
- Collaborate with Sales Ops and Marketing Ops to improve routing logic, enrichment standards, and scoring frameworks that support a scaling GTM organization
- Leverage Gong transcripts and conversation data to automate call insights into Salesforce, improving handoffs and cross-functional visibility
- Identify manual processes across the GTM motion and automate them to reduce rep lift and accelerate execution
- Own monitoring, alerting, and error handling for integration workflows, ensuring system reliability and performance
- Define governance standards for enrichment, routing, and data hygiene in partnership with Revenue Operations
- Partner with Revenue Enablement to automate call scoring and enable scalable coaching insights for leadership
- Support rollout and adoption of new workflows by documenting processes, creating SOPs, and recording Loom walkthroughs
- Proactively surface automation opportunities tied to measurable improvements in SDR productivity, enrichment coverage, and pipeline generation
Our take
Boulevard is a business management platform developed to help streamline the operations of appointment-based businesses, particularly spas and hairdressers. Boulevard addresses the challenges of spas and hairdressers by designing software that makes it easier to automate workflows, scheduling, and pricing, helping drive customers through their doors.
The global spa and salon market is projected to reach a market size exceeding $447 billion by 2032. Traditionally, appointment-based businesses have been heavily reliant on paperwork and receptionists, but Boulevard is looking to modernise the industry by helping drive efficiencies, profit, and a better customer experience.
Boulevard is one in a sea of companies offering software to digitise appointment-based businesses. However, the substantial funding it's raised across multiple rounds and a 500% increase inrevenue over three years demonstrates that it has maintained traction in the market as it grows. Its most recent investment is earmarked for growth in major self-care verticals and to fuel AI R&D. To bolster its offering in a competitive marketplace, Boulevard launched Boulevard Capital in 2024, a growth funding platform for businesses that use its booking software.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2025
$80m
SERIES D
Aug 2022
$70m
SERIES C
Total funding: $188m
Company benefits
- Premier Health Benefits - 100% coverage plan options from Blue Shield of CA, Beam, and VSP
- Flexible Vacation & PTO
- Quarterly Bonus - Get rewarded when we reach our revenue targets
- 401k Match
- Boulevard Bucks - Get $200 to experience a Boulevard partner or self-care provider every quarter
- $250 upon signing and $75 monthly for your home workspace
- Fully Remote
Company HQ
Central LA, Los Angeles, CA
Leadership
Matt Danna
(CEO)Started their career with 6 years in Product at DeviantArt, before working at Fullscreen as VP of Product. After brief Product Consultancy roles, they co-founded Boulevard as CEO in February 2016.
Sean Stavropoulos
(CTO)They studied at California Polytechnic before working as a Honeywell Aerospace Systems Engineer and in Engineering at Fullscreen for almost 3 years. They spent a year as a Startup Consultant before co-founding Boulevard with Matt.
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