Lifecycle Marketing Manager, Business Insider
$85-100k
Online news platform
Be an early applicant
Online news platform
1001+ employees
Be an early applicant
$85-100k
1001+ employees
Company mission
To inform and inspire the digital generation and become the most influential and loved journalism brand in the world.
Role
Who you are
- 4+ years of experience in lifecycle, retention, or email marketing, with a track record of supporting successful campaigns
- Hands-on experience executing email marketing campaigns, including automated, triggered, and one-off sends, with a focus on driving engagement and conversions
- Familiarity with ESPs and lifecycle marketing tools, such as Iterable or similar platforms
- Strong interest in lifecycle and retention marketing, with a willingness to learn and stay up to date on industry trends and email marketing best practices
- Comfortable working with data to evaluate performance, segment audiences, and identify opportunities for optimization
- Experience collaborating with cross-functional teams in a fast-paced environment and managing multiple projects at once
- Experience in subscription-based business models is a plus
- Basic knowledge of HTML and email coding best practices is preferred
- Are you passionate about this opportunity, but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Business Insider
What the job involves
- Business Insider is hiring a Lifecycle Marketing Manager to join our Growth Marketing team. This role will focus on driving engagement, conversions, and retention among our core audience - transforming casual readers into loyal subscribers
- Business Insider is for people who are driven, optimistic and always looking forward. Our mission is to inspire action through thought-provoking stories
- We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful. Our team members embody and uphold Business Insider’s three core values: we are all one team, we are effective, and we get better every day
- Our Growth Marketing team takes a results-driven, data-focused approach to engaging, converting, and retaining our target audience. We prioritize collaboration, communication, and teamwork, ensuring we support one another to achieve success
- As a Lifecycle Marketing Manager, you’ll help develop and execute strategies that guide audiences through the user journey, with a focus on growing engagement and building a loyal subscriber base
- This role supports key company goals by driving engagement and subscription growth through the execution of email marketing campaigns and lifecycle initiatives
- Working closely with the product team, you’ll contribute to efforts that improve user acquisition and retention, while coordinating cross-functional projects and supporting day-to-day campaign execution
- You will also play an important role in optimizing existing email and retention programs and helping bring new growth initiatives to life
- The Marketing Manager reports directly to the Associate Director of Lifecycle and sits on the Growth Marketing, Subscriptions team. This position is based in our New York City HQ with a periodic in-office presence
- Support the execution of email marketing campaigns across the full user journey, including lifecycle programs, newsletters, alerts, and one-off campaigns. Stay up to date on industry trends and best practices to help improve performance over time
- Use data, insights, and segmentation to build and optimize lifecycle marketing campaigns that are relevant and personalized, supporting audience growth and engagement
- Work cross-functionally with Editorial, Product, and Analytics teams to support initiatives that drive engagement, improve retention, and increase subscriber conversions
- Audit and monitor the performance of existing email programs, identifying opportunities for improvement across campaigns and lifecycle journeys. Run A/B tests to evaluate different strategies and tactics, and use data-driven insights to recommend optimizations that improve engagement, conversions, and overall business outcomes
Our take
Business Insider - that entered the market at roughly the same time as fellow digital news and media names Buzzfeed, Vice, and HuffPost - has steadily and solidly built itself into one of the most familiar digital platforms for business, current affairs, finance and tech news.
Business Insider was founded by well-known trader and entrepreneur Henry Blodget and sold to German giant Axel Springer in 2015, which signalled an uptick in its performance. This undoubtedly helped it to weather the storm of the pandemic, which hit advertisers hard, and saw many platforms like Insider's lose out on their major revenue stream.
It's also setting itself apart from the likes of Buzzfeed by staying focused on journalism, rather than moving sideways into entertainment, Business Insider's disciplined approach has paid off, and its subscriber numbers continue to steadily rise. Having established itself in the digital news space, at a time when more and more consumers are reading articles online, it can be assumed it will find further success in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2015
$25m
SERIES F
Mar 2014
$12m
SERIES E
Total funding: $55.6m
Company benefits
- Premium medical, dental, and vision coverage with several plan options, including one fully funded plan. Pet insurance, too!
- Retirement savings plan with a company match.
- Equal parental leave for all parents, plus family planning and maternity support through Maven.
- Flexible vacation policy and 10 company holidays.
- Mental health benefits including membership to the Calm app.
- Offices stocked with snacks and drinks.
- Monthly lunches, breakfasts, and other in-person events at all of our offices.
- An employee referral bonus program.
- Our Editorial Fellowship Program gives early-career journalists an opportunity to make a big impact in a digital newsroom.
- Lunch and learns, panels where we learn from our colleagues, and outside speakers to help empower our employees to expand their skills and advance their careers.
- Eight dynamic Employee Resource Group (ERG) programs that help shape company events, influence policies, and ensure every employee's voice is heard.
Company HQ
Financial District, New York, NY
Leadership
Henry Blodget
(Co-Founder & CEO)Alongside Business Insider, Henry is the Founder, CEO and EIC at REGENERATOR and the co-founder and Chair at Spooler Media.
Salary benchmarks
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