Vice President of Marketing, Kadence

Salary not provided

+ Equity

Google Analytics

Hubspot

Google AdWords

Senior and Expert level

San Francisco Bay Area

More information about location

1+ day a week in office ( San Jose, CA)

Creating better hybrid workplace experiences

Be an early applicant

Creating better hybrid workplace experiences

21-100 employees

B2BProductivityOfficeFlexible workingSaaS

Be an early applicant

Salary not provided

+ Equity

Google Analytics

Hubspot

Google AdWords

Senior and Expert level

San Francisco Bay Area

More information about location

1+ day a week in office ( San Jose, CA)

21-100 employees

B2BProductivityOfficeFlexible workingSaaS

Company mission

Their mission is to improve synchronization of people, space and time, creating the best conditions for people to thrive in the new era of work. The company do this through their desk booking and space management solution which is built for flexible working.

Job

Company

Role

Who you are

6+ years in B2B SaaS with ownership of brand + demand
Demonstrated ability to tie marketing to revenue (forecasting, attribution, CAC/payback, pipeline coverage)
ABM and enterprise motion experience
Strong people leader and cross functional operator; crisp communicator
Tools: HubSpot, GA4, LinkedIn/Google Ads, marketing automation & attribution platforms; comfortable building the stack that fits the stage

What the job involves

Backed by leading investors and triple digit growth, we’re scaling fast and we’re looking for a hands on, revenue driven VP Marketing to keep that flywheel spinning
As VP Marketing, you own the end to end marketing function brand, category, demand, product marketing, lifecycle, field/partner, and marketing ops. You’ll set the strategy, build the team, and deliver a predictable pipeline engine tied directly to revenue and expansion
This is a builder operator role
Reports to: VP Revenue (tight day to day partnership with Sales/Revenue leadership and Product Marketing)
Strategy & Leadership:
Define the marketing vision and annual plan; translating company goals into clear programs and targets
Own the marketing forecast and its contribution to pipeline/ARR with monthly reviews
Hire, coach, and scale a high performing team across Performance/Growth, Content/Comms, Lifecycle and Events
Sharpen Kadence’s category narrative and positioning across buyer personas (Workplace/Real Estate, IT, HR, Operations)
Own kadence.co (conversion, messaging, SEO, UX) and all brand storytelling
Take our multi channel engine to the next level (paid, organic/SEO, outbound email campaigns, content, ABM, webinars, events, community) to create increasing amounts of qualified pipeline by segment and region
Scale account based programs for enterprise; partner with Sales on territory plans, events, and air cover to close
Partner with Head of Growth on paid channels; expand what works and kill what doesn’t, fast
Run lifecycle and adoption programs that increase MFU (Monthly Flourishing Users), activation, expansion, and NDR
Turn customers into advocates references, case studies, reviews, and community
Own the data stack and dashboards (funnel, attribution, CAC/LTV, payback, ROI, velocity)
Work with Revops to identify trends that drive performance
Maintain clean HubSpot alignment for airtight MQL→SQL→Opportunity handoffs

Our take

Kadence (formerly Chargifi) builds smart workspace management solutions. By using its solution, employees can access live insights about the workspace, such as available desks and rooms, while space planners can optimise the use of spaces by accessing occupancy data.

The company differentiates itself through its use of wireless charging spots in order to gather data about the workspace. For example, when employees occupy spaces, those locations become unavailable on the app due to the fact that they are placing their phones on a smart wireless charging spot that gathers data about occupancy, informing the other employees that they should look for a different space. After the employees leave, those places become available after they are cleaned by professional cleaners.

The service provided by Kadence is used by over 90 organisations in more than 20 countries. The company already counts Robin, Zoom, Microsoft, Envoy, HP Enterprise, Aruba and R/GA among its clients and partners.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

28% employee growth in 12 months

Glassdoor (4.2)

Company

Funding (last 2 of 7 rounds)

Sep 2022

$9.9m

LATE VC

Oct 2020

$0.3m

GRANT

Total funding: $27m

Company benefits

Flexible working environment
Regular company socials when we’re back to the office
5 weeks vacation per annum
Work from home opportunities

Company HQ

San Francisco, California

Leadership

Charlie Cannell

(Co-Founder)

Previously Online Strategist at BT Group for 3 years and Advisor (non-exec) at AdMaxim for 2 years. They are the Chair for Trade Mark Owners Association and the Non Executive Director of onefourzero.

Dan Bladen

(Co-Founder & CEO)

Previously worked for 7 years at St Paul's Hammersmith, first as Associate Director of Worship for 5 years and then as Director of Technology for 2 years.

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