Marketing Operations Manager, Tekion
$74.1-126k
+ Stock options
Cloud-native platform for the automotive retail industry
Open for applications
Cloud-native platform for the automotive retail industry
1001+ employees
Open for applications
$74.1-126k
+ Stock options
1001+ employees
Company mission
To build the world's best business applications in the cloud.
Role
Who you are
- 4+ years of experience in marketing operations, marketing automation, or a similar role within a technology space vertical
- Strong experience with HubSpot, Google Analytics and Salesforce, including advanced knowledge of their reporting, automation, and lead management capabilities
- Proven ability to work with cross-functional teams, manage projects, and improve operational efficiencies
- Expertise in CRM and Marketing Automation Platforms (HubSpot, Salesforce, etc.)
- Advanced Excel skills for data analysis and reporting
- Strong understanding of marketing funnel management, lead scoring, and segmentation
- Excellent problem-solving and critical thinking skills
- Experience with Account Based Marketing reporting is a plus
- Detail-oriented with a strong focus on data integrity and process efficiency
- Excellent communication skills, both written and verbal
- Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously
- Ability to work effectively in a fast-paced, collaborative environment
What the job involves
- We are seeking a detail-oriented and experienced Marketing Operations Manager to join our growing marketing team. In this role, you will oversee the development, execution, and optimization of marketing systems and processes that drive efficiency, data accuracy, and alignment across all marketing efforts
- Your expertise in tools like HubSpot and Salesforce will be essential in streamlining operations, tracking performance, and ensuring that our marketing strategies are executed seamlessly
- Marketing Technology & Systems Management
- Manage and optimize marketing technology platforms, ensuring seamless integration with other internal systems (e.g., Salesforce CRM, data tools)
- Continuously monitor and evaluate the effectiveness of these tools to improve lead generation, conversion, and nurturing processes
- Campaign & Lead Management
- Oversee the reporting of marketing campaigns in alignment with sales objectives
- Manage lead lifecycle processes, ensuring that marketing leads are properly scored, tracked, and handed off to sales in a timely manner
- Data & Reporting
- Develop and maintain dashboards and reports to track key performance indicators (KPIs) across marketing campaigns, including pipeline contribution, and revenue growth
- Ensure data integrity across marketing systems, working closely with both the marketing and sales teams to ensure accurate reporting and analysis
- Automation & Process Improvement
- Lead the implementation of marketing automation workflows within HubSpot and Salesforce, optimizing for lead nurturing, segmentation, and customer journey personalization
- Continuously analyze processes and identify opportunities for automation and efficiency improvements
- Collaboration & Cross-functional Support
- Work closely with marketing and sales operations teams to ensure marketing initiatives align with organizational goals
- Marketing Tech Stack Management
- Help manage marketing tech stack, ensuring that systems and tools are cost-effective and deliver ROI
- Maintain relationships with third-party vendors, ensuring that all tools and platforms are properly integrated and supported
- Stay up-to-date with the latest marketing technologies, tools, and trends
Our take
Car dealerships suffer from an inefficiency problem. The paperwork and administration required to complete a sale requires dealers to manage a disjointed set of various software applications. Tekion is offering an enticing remedy - a cloud-based automative retail system that integrates the various software applications in a single infrastructure.
Competition has been strong, with rivals CDK Global and Reynolds & Reynolds offering a competitive raft of features, and benefitting from strong prior relationships with dealerships.
Tekion, however, has nevertheless secured customers for the software in 28 states - likely in part due to the efficiency of partnering with a single growing service as opposed to a disparate spread. The company is sparking interest from the right places too, with partners including GMC, Chrysler, and Chevrolet.
If the founders can leverage their experience at Tesla in improving efficiency, the system could prove a highly competitive newcomer with real potential for global spread. A reduction in processing time and paperwork is a hard proposition for dealerships to refuse.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2024
$200m
GROWTH EQUITY VC
Oct 2021
$250m
SERIES D
Total funding: $635.1m
Company benefits
- Competitive compensation and generous stock options
- 100% employer-paid top-of-the-line medical, dental and vision coverage
- Great benefits including unlimited PTO, parental leave and free snacks and beverages
- The opportunity to work with some of the brightest minds from the Silicon Valley’s most dominant and successful companies
- Be part of an early stage, hyper-growth startup with the opportunity to grow and prosper
- Work on the latest and coolest technologies – everything is home-grown and built ground-up
- Dynamic work environment with a strong sense of community and collaboration
- Open and transparent culture that encourages innovation, rewards performance and discourages hierarchy
- Exciting opportunities for career growth and development
Company HQ
Pleasanton, CA
Leadership
Jay Vijayan
(CEO)They started their career at Oracle, where they spent over 7 years in Management before spending 4 at VMware. They then worked at Tesla for 4 years, leaving their position as CIO to found Tekion in February 2016.
Guru Sankararaman
(COO)After working as a Chief Architect at Cisco, they joined Tesla for 4 years. Initially they served as Director of Information Technology and then later became VP of Information Technology. Left this role to co-found Tekion in 2016.
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