Senior Marketing Operations Manager, Twilio
More information about location
Cloud communications software
Posted today
Cloud communications software
1001+ employees
Posted today
More information about location
1001+ employees
Company mission
To enable innovators across every industry - from emerging leaders to the world’s largest organisations - to reinvent how companies engage with their customers.
Role
Who you are
- 5+ years of Marketing Operations experience with a deep technical understanding of Marketo
- Understanding of typical B2B sales and marketing funnels, definitions, and processes
- Strong problem-solving skills to identify and address issues impacting lead handoff to Sales
- Experience across marketing tech stack including: CRM (Salesforce preferred), web chat (Qualified preferred), CDP (Segment preferred), enrichment tools (Clearbit, ZoomInfo), event management (Swoogo preferred), webinar (BigMarker preferred), and analytics (Tableau, Looker)
- Experience with Marketo to Salesforce custom integrations and API webhooks
- Strong familiarity with marketing initiatives including implementing lead ingestion through website form fills, lead gen forms, and running enrichment to support accurate lead routing
- Excellent written and verbal communication skills with experience navigating complex organizations to generate buy-in for ideas
Desirable
- Marketo Certified Expert
- Experience with Marketo implementations
- Understanding of Product-led growth (PLG) marketing
What the job involves
- This role is a cross-functional team player responsible for architecting and managing the systems and processes that support the handoff of leads between Marketing and Sales
- This person will play a key role in integrating technologies and leading initiatives that improve the performance of our marketing funnel
- Own and influence “the Lead Factory”. Own Twilio’s implementation of lead scoring including working with analytics to optimize and release updates/new models
- Own the governance of lead routing and lead flow, and ensure there is no disruption to leads created and routed to Sales
- Document lead management process, enrichment, lead routing rules, and supporting technologies and integrations
- Implement and administer marketing technologies using best practices that primarily focus on demand creation and capture
- Own the integration between Marketo and Salesforce and troubleshoot any issues that arise
- Oversee and optimize the marketing technology stack, including Marketo, Salesforce, data enrichment technologies, and other relevant tools such as Qualified and Workato
- Embrace the “heart of marketing”. Ensure data is properly collected and connected with other systems and find new ways to enrich the marketing data set, cleanse data, and maintain best practices around marketing and data privacy
- Build strong working relationships with marketing and cross functional stakeholders
Application process
- Applications for this role are intended to be accepted until January 15, 2025 but may change based on business needs
Our take
Traditionally, it has been difficult for businesses to establish communications systems in-house. Twilio was founded from frustration with this expensive and cumbersome process, providing easy-to-use APIs to let businesses send and receive telephone and text communications.
From these beginnings, the company has expanded through acquisitions and product development to provide a suite of services around market data and customer engagement. It is now a market leader in this space, and has developed a customer base of more than 150,000 businesses including enterprise brands such as Deliveroo, Duolingo and Toyota.
With that said, aggressive expansion and lack of maturity in some of its products has impacted the company's efficiency, and like many of its peers it has been forced to restructure heavily to remain competitive. Coming out of this restructuring, the company will focus on profitability, streamlining decision making and R&D to put itself in good stead for future success.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2015
$130m
SERIES E
Jun 2013
$70m
SERIES D
Total funding: $250.7m
Company benefits
- Generous annual time off in all countries
- Comprehensive health programs
- Programs to help our employees plan for their retirement needs
- Generous maternity, paternity, and adoption leaves, as well as family medical care leave
- Build and present a Twilio app to earn your Twilio track jacket and receive $30 per month for e-books for continued learning and education
- Variety of snacks, drinks, and catered meals in each of our locations
- Work from home opportunities
Company values
- We are Builders: We love hard problems and believe in the indomitable power of people's ability to create a better world through ingenuity and resourcefulness. We reject the “can’t be done” and believe bold ideas and fearless iteration can resolve the most challenging problems for our customers and the world they operate in
- We are Owners: We take accountability and see things through. We take the long view, sweat the details, and think about how our work makes Twilio better every day. We recognize that we and others do our best work when we feel both empowered and accountable for outcomes
- We are Curious: We see ourselves as works in progress. We know that we don’t have all the answers, humbly seek the truth, and strive to get better every day. As individuals, as a company, and in our products, we seek continual progress over perfection and acknowledge shortcomings as a matter of fact. Progress comes not from avoiding mistakes or hard truths, but in learning from them
- We are Positrons: A positron is a positively charged electron. We are genuinely excited to serve and help others. We believe that positive energy is contagious and caring is critical. We seek to be bright spots for the people around us in every interaction, and we stand up and work for what we believe is good and right for our customers, our company, our communities, and the world at large
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Khozema Shipchandler
(CEO, not founder)Has been at the company since 2018, beginning as CFO then working as COO, President of Communications then CEO. Prior to this, spent 20 years at GE, ultimately as CCO of GE Digital.
People progressing
Joined as a Business Development Representative and promoted to Team Lead Account Representative after 2 years. After four more promotions, Gilmore now works as Senior Manager of Strategic Accounts.
Diversity, Equity & Inclusion at Twilio
- Building diverse teams: We thrive when we welcome a diversity of identities, experiences, and perspectives to the team. We know that building diverse teams requires us to dismantle barriers and address the opportunity gap, and we are driving programs to do just that.
- Creating equitable experiences: Building more diverse teams is only part of the equation. It is equally important that we promote equity within our workplace as well
- Cultivating inclusive environments: Every team member plays a role in fostering an environment that is psychologically safe and inclusive. This is a significant responsibility for our managers and leaders, who hold influence and power. Therefore, we are driving educational and engagement opportunities to activate inclusive leadership behaviors throughout the organization
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