Principal Product Marketing Manager, ContactMonkey
CA$175-200k
3+ days a week in office
Internal communications platform
Be an early applicant
Internal communications platform
21-100 employees
Be an early applicant
CA$175-200k
3+ days a week in office
21-100 employees
Company mission
To build a highly-engaged, connected, and productive workforce.
Role
Who you are
- 8+ years in B2B SaaS product marketing, mid-market / enterprise sales-led motions; you’ve been the most senior PMM in a company before, ideally the only one
- You’ve personally led a repositioning (point solution → platform) and lived with the results — not just shipped the deck
- Deep positioning craft (Dunford-style), strong competitive instincts, and a portfolio of sales-facing work that reps actually used
- You’ve marketed AI capabilities credibly — narrative and sequencing, not buzzwords
- Operate autonomously from a strategic brief; communicate at SLT level; comfortable influencing without authority across product, sales, and marketing
- Bonus: internal comms / employee experience / HR tech market exposure; experience with pricing & packaging work
What the job involves
- Positioning & messaging. Drive our positioning evolution to completion: new messaging architecture, persona and segment narratives, stop / start language for GTM, and a single current source of truth that replaces our legacy messaging guide. You own how the company talks about the product — internally and externally
- A seat inside the product team. You’re not a downstream recipient of the roadmap — you’re a core member of the product group, shaping strategy, prioritization, and feature definition with a market and customer lens. When we decide what to build, how to sequence it, and how to package it, you’re in the room
- Customer & market insight. Own the qualitative and quantitative work — customer conversations, win / loss, competitive dynamics, market trends — that tells us what’s actually true about our buyers, and feed it into both positioning and the roadmap. You’re the closest person to the buyer who isn’t carrying a quota. (Analyst relations is nascent for us — an area to grow into over time, not a day-one mandate.)
- Competitive strategy. Build the competitive program: battlecards for our full competitor set, win / loss analysis, talk tracks by buyer (comms leaders vs IT / InfoSec vs execs), and comparison content. Today this work is scattered across sales, sales engineering, and product — you’ll consolidate it under one owner with one standard
- Launch & commercialization. Own the GTM layer of our launch process (the tiering playbook and launch infrastructure already exist). Partner with the marketing team on launches and commercialize what’s already shipped — several flagship capabilities are live but commercially invisible. “Built but untold” is the first backlog you’ll inherit
- Sales & CS readiness. Partner with marketing to create decks, one-pagers, objection handling, demo narratives, enablement sessions — built around buyer pain and our narrative spine, not feature lists. Partner with sales enablement on delivery; you own the content and the story
- Pricing & packaging narrative. Partner with the CPTO and RevOps on packaging decisions and own how tiers and value are communicated to buyers, customers, and internal teams
- Cross-functional partnership. Keep positioning consistent, differentiated, and grounded in product truth across product, design, engineering, and the rest of marketing. You’ll lead without authority — influence, not org chart, is how the job gets done
- First two quarters, concretely;
- Ship the new positioning and messaging house; retire the legacy guide; train GTM on the new language
- Stand up the competitive program — primary competitors covered, single battlecard standard, win / loss loop running
- Take our pre-send AI story to market properly: category framing (“the only native pre-send quality layer”), comparison assets, updated landing pages and sales deck
- Commercialize the shipped-but-untold features with deck sections, one-pagers, and 2–3 customer proof stories
- Build the differentiator one-pager library and close out pricing collateral gaps
Our take
Internal communications are vital for informing employees and keeping them engaged with the wider business. However, stagnant and boring emails are often left unread, creating a disconnect between workers and their employers and peers.
ContactMonkey supplies a platform to supercharge internal communications, enabling management to create, send, track, and measure engagement through Outlook and Gmail. The offering consists of an email builder, through which users can create custom email templates, feedback features such as pulse surveys, plus a centralized communication hub and metrics tracking capabilities.
Boasting a host of integrations to facilitate easy adoption, it is no surprise that ContactMonkey's solution has been well-received and recognised by the industry - one case study in particular highlights 50% more time saved by using the platform. An injection of funding in 2023, to the tune of $55 million, supports the company to bring this success forward as it scales to meet rising demand for its products.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Dec 2023
$55m
SERIES A
Mar 2012
$0.8m
SEED
Total funding: $55.8m
Company benefits
- Hybrid Work
- Bi-weekly Lunch & Learn
- Monthly Team-building Activities
- Employee Stock Options
- Health & Dental Coverage
- Bonus Opportunities
- Extended Vacation Days (34 days of vacation annually, with summer Fridays, and more)
- Personal Development Budget
Company HQ
Fashion District, Toronto, ON
Leadership
Scott Pielsticker
(Founder & Director)Founded Blueback in 2002 and was CEO there for 6 years. Then founded ContactMonkey in 2009, and has been CEO ever since.
Jeff Cates
(CEO)Member of the Board of Advisors at WethosAI. Previoulsy CEO at Achievers, President and CEO at Intuit Canada, and General Business Division Manager at Apple Canada.
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