Senior Manager of Content Strategy, Hello Heart
$140-160k
Cardiovascular health technology company
Open for applications
Cardiovascular health technology company
201-500 employees
Open for applications
$140-160k
201-500 employees
Company mission
To change the way people care for their hearts.
Role
Who you are
- If you thrive at the intersection of storytelling and data and are passionate about healthcare, this is the opportunity for you
- 6+ years of experience in content marketing, journalism, or related fields, preferably in healthcare, HR tech, or benefit solutions industries
- Exceptional writing, editing, and storytelling skills with a portfolio of diverse content formats
- Proven experience developing and executing content strategies that drive engagement and business outcomes
- Strong knowledge of SEO best practices and analytics tools (e.g., Google Analytics, SEMrush)
- Ability to manage multiple projects in a fast-paced, deadline-driven environment
- Experience collaborating with design and multimedia teams to create visual content (Instagram experience is a plus)
- Knowledge of the healthcare industry is a plus
What the job involves
- We are seeking a strategic and creative Senior Manager to elevate our brand and drive engagement across multiple channels
- This role will lead content strategy, creation, and execution, ensuring our messaging resonates with diverse audiences, from enterprise clients to individual users
- Content Strategy: Develop and execute a comprehensive content strategy aligned with Hello Heart’s business goals and audience needs
- Content Creation: Lead the creation of compelling, high-quality content, including blogs, whitepapers, eBooks, social posts, testimonials, case studies, email campaigns, video scripts, and more
- Demand Gen: Test and optimize unique content programs and offers for different audiences across different stages of the buyer journey (top, middle, and bottom of funnel)
- Editorial Calendar: Manage and maintain an editorial calendar to ensure consistent delivery of content
- SEO & Analytics: Optimize content for SEO and track performance metrics to refine strategies and drive results
- Collaboration: Work cross-functionally with customer success, support, product, and sales teams to ensure content aligns with the needs of users and clients
- Thought Leadership: Develop content that positions Hello Heart as a leader in heart health and digital health innovation
- Audience Segmentation: Tailor content for specific audiences, including Medicare Advantage plans, employers, labor unions, and individual users
- Vendor Management: Partner with freelancers as needed to scale content efforts
Our take
Heart disease is the leading cause of death across the United States, and action has never been more urgent in light of the Surgeon General's Call to Action on hypertension, a major preventable risk factor for all heart conditions. Hello Heart is a medical tech company that helps its users achieve lifestyle changes that will reduce their risk of heart disease, using artificial intelligence, behavioral science, a digital coaching app and connected monitoring tools to achieve this
Hello Heart is offered as a service to individuals via its app and to employers and health insurance who can offer it as a perk to their employees or customers. While other solutions exist, such as a plethora of health-related, gamified apps and coaching services, Hello Heart is somewhat unique with its membership of the American Heart Association's Innovator's Network, giving its solution a great deal of credibility compared to its rivals. Indeed, Hello Heart drives down health care costs by almost $2,000 a year per user, which has led to it being offered as a perk by companies such as Delta Airlines and Northwestern Mutual.
The company has raised a significant amount of funding, most recently in 2022 which saw it closing a Series D round. It is currently focusing on R&D efforts to improve the AI underpinning its technology, allowing it to add new and more thorough health tracking and coaching capabilities. With a popular and effective solution to a growing problem, Hello Heart is well poised to continue its run of success.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$70m
SERIES D
May 2021
$45m
SERIES C
Total funding: $138m
Company benefits
- Healthcare: Our team’s health and well-being is important to us. We offer a benefits package that includes medical, dental (U.S. only), and vision coverage to all team members and their dependents
- Unlimited vacation: We strongly believe that quality time outside the office is vital to our team’s satisfaction and well-being. We offer unlimited PTO and encourage everyone to take the time, rest up, rejuvenate, and come back refreshed
- Equity package: Each of our team members has an equity package. Getting stock options makes each of our employees real partners in building our company
- Annual company-wide offsite: All team members meet once a year at our amazing annual offsite to have fun, learn more about our company, and drive our mission forward
- Challenge & ownership: At Hello Heart we are always challenged and constantly grow. You will have the opportunity to take your career to the next level
Company HQ
Menlo Park, CA
Leadership
Maayan Gonnen-Cohen
(Co-Founder & CEO)After graduating from Tel Aviv University with an MBA, Maayan became a Sergeant for the Israeli Defense Force. Before Co-founding Hello Heart, they were the Head of Retail and Consumer Goods Practice at TASC Consulting & Capital.
Share this job
View 4 more jobs at Hello Heart