Head of Marketing Analytics, Ethos Life
$180-318k
Life insurance provider
Be an early applicant
Life insurance provider
501-1000 employees
Be an early applicant
$180-318k
501-1000 employees
Company mission
To protect the next million families.
Role
Who you are
- This is a high-impact role that requires strong analytical skills, strategic thinking, and cross-functional collaboration
- 8+ years of experience in marketing analytics, growth analytics, or data science, ideally in a high-growth B2C environment. Experience in fintech, insurtech, or direct-response marketing is a plus
- Proven experience leading and mentoring marketing analytics teams, with a track record of developing high-performing analysts and scaling data-driven decision-making in a growth-focused organization
- Strong proficiency in SQL and data visualization tools (e.g., Looker, Tableau, Mode)
- Experience partnering with data scientists to build predictive models for marketing optimization (e.g., LTV modeling, response modeling). Ability to build models yourself is a plus
- Familiarity with MarTech and adtech platforms (e.g., Google Ads, Facebook Ads, DSPs, CDPs like Segment)
- Ability to work cross-functionally and present insights to executive stakeholders
- Comfortable in a fast-paced, data-driven environment and excited about the intersection of marketing, data, and business strategy
- Excellent communication skills with the ability to simplify complex data insights into actionable recommendations
What the job involves
- As the Head of Marketing Analytics at Ethos, you will lead the analytics function supporting our performance marketing efforts
- You will be responsible for developing the measurement frameworks, attribution models, and data-driven insights that drive marketing efficiency and scale
- Ethos is growing rapidly, and this role is critical to scaling our marketing investment efficiently
- You will work closely with teams across Marketing, Finance, Product and Engineering to ensure marketing decisions are backed by data and deliver actionable insights
- Own and drive the marketing analytics strategy, ensuring the team delivers high-quality insights to optimize marketing performance
- Lead and mentor a team of analysts and data scientists to drive marketing insights
- Further improve our attribution methodology and incrementally measurement to understand the impact of various marketing channels
- Track and report on key marketing KPIs, ensuring alignment with budget and growth goals
- Partner with internal teams (e.g., Performance Marketing, Brand, Finance, MarTech) to build dashboards, forecasting models, and analytical tools
- Lead experimentation efforts (e.g., A/B tests, geo holdouts) to drive continuous improvement in marketing spend allocation
- Establish best practices for marketing measurement, customer segmentation, and governance of our marketing data layer
Our take
Ethos was founded to increase the transparency of life insurance, making it accessible and affordable to all. The company want to add openness to the process; losing a loved one is hard enough before one even considers financial implications, particularly with the loss of a primary earner.
Ethos uses predictive technology to rapidly quote life insurance rates and verify an applicant’s medical information. This expedited process allows most users to secure life cover on the same day they apply, a process which normally takes a number of weeks. The company works with some of the biggest providers in the industry, including Legal & General America, AAA Life and Ameritas Life Insurance Corp.
Ethos has been one of the more heavily publicised of the recent wave of insurtech companies, with investors such as Google as well as celebrities Will Smith and Jay Z, taking its valuation to over $2 billion. However, the sector is being hit particularly hard by macroeconomic uncertainty and Ethos conducted several rounds of layoffs through 2022 and early 2023. Now focused on its core product and revenue growth, it is poised to extend its market leading position.
Steph
Company Specialist at Welcome to the Jungle
Insights
72% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2021
$100m
SERIES D
May 2021
$200m
SERIES D
Total funding: $406.5m
Company benefits
- Comprehensive health benefits
- Awesome medical, dental, and vision plans that start when you start
- Restricted Stock Units
- Unlimited paid time off policy
- New parents can take leave with 100% wage replacement
- Team training, volunteering opportunities, additional resources, and some amazing Employee Resource Groups: Black at Ethos, Parents, Pride & Shethos
- Our healthcare plans offer coverage on family planning and fertility
Company HQ
Berkley Square - Headway, Austin, TX
Leadership
Peter Colis
(Co-Founder & CEO)After an MBA at Stanford, Peter co-founded Ovid Corp in 2014, where he worked as CEO for 4 years before co-founding Ethos in 2016. He has worked as CEO since, alongside serving as a Sequoia Capital Scout.
Lingke Wang
(Co-Founder)After working as an Investment Banker at Morgan Stanley Lingke gained an MBA from Stanford. He then co-founded Ovid Corp. an insurance company before Ethos.
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