Lead Product Marketing Manager, Smartly.io
CTV
$150-190k
+ Equity
AI-powered advertising platform
Job no longer available
AI-powered advertising platform
501-1000 employees
Job no longer available
$150-190k
+ Equity
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- Are you passionate about how CTV, agencies, and omnichannel video are reshaping modern advertising? Join Smartly to define and scale the next phase of our AI-powered platform across CTV and social
- 10–14 years of experience, including 7–9+ years in Product Marketing (B2B SaaS / AdTech / MarTech)
- 4–6+ years of deep exposure to CTV, video, DSP ecosystems, and/or agency environments
- Strong fluency in agency operating models and omnichannel video activation workflows
- Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact
- Strategic product partnership mindset with the ability to influence roadmap and differentiation
- Exceptional storyteller able to translate sophisticated platform capabilities into clear, differentiated value
- Strong commercial orientation with experience defining adoption and revenue metrics
- High ownership, executive presence, and comfort operating autonomously in fast-moving environments
What the job involves
- As Smartly expands its omnichannel video and DSP ecosystem, we are looking for a Product Marketing Lead to own two critical growth pillars: leading end-to-end CTV go-to-market across agencies and brand advertisers, and defining and scaling Smartly’s global agency value proposition across CTV and social
- This role also operates as a senior leader within Product Marketing, driving high-impact initiatives and elevating GTM standards across the organization. It is a highly strategic, global position at the intersection of video innovation, agency strategy, and enterprise commercialization
- Lead the global GTM strategy for Smartly’s CTV capabilities across agencies and brand advertisers
- Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video
- Engage early in product discovery and roadmap planning to ensure CTV investments are grounded in agency and advertiser market needs
- Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability across Commercial and Product teams
- Translate CTV and omnichannel innovation into clear, differentiated market value, connecting Media capabilities with Creative automation and Smartly’s broader AI Orchestration vision
- Own messaging and roadmap communication for CTV initiatives, ensuring clarity, consistency, and commercial relevance across launches and customer touchpoints
- Own and evolve Smartly’s agency value proposition across CTV and social
- Define segmentation, personas, and priority use cases across holding companies, independent agencies, and in-house teams
- Develop compelling agency-specific positioning and narratives that resonate across planners, buyers, strategists, and creative leaders
- Raise the bar on product storytelling across agency-facing materials, industry moments, and executive communications
- Develop agency playbooks, pitch narratives, and executive-ready materials used globally
- Partner with the Agency team to strengthen joint positioning and agency activation
- Close the agency feedback loop by translating field insights, competitive intelligence, and partner signal into refined positioning and actionable product input
- Lead high-priority, cross-functional initiatives within the PMM organization
- Raise the bar on launch rigor, commercial accountability, and GTM excellence
- Mentor and influence across PMM and cross-functional stakeholders
- Contribute to flagship company narratives, major launches, and industry moments
- Step into adjacent strategic initiatives as business priorities evolve
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour and TechStyle.
Its suite of tools automatically creates ads and videos from product images - handling budget allocation and audience targeting, as well as analysing where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving advertising trends supports its continued growth, and its introduction of AI-powered intelligence across its platform shows it is keeping up with technology trends too.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$2.9m
SERIES A
Total funding: $2.9m
Company benefits
- Generous healthcare packages and mental health services
- Career development opportunities, bonus programs and annual performance reviews
- Hybrid working model, with the option to work abroad for up to 30 days
- Company equity options program
- Paid holidays, OOO time and family leaves
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Co-founder, Board Member & Advisor)Initially served as CPO of the company. Also the founder of Focal and Zero, and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Co-founder & Board Member)Founder and CEO at Taito.ai. Initially served as CEO of the company. Previously founded Metrify.io, Startup Sauna, and Funrank.
Laura Desmond
(CEO)Also Founder and CEO at Eagle Vista Partners, and Operating Partner at Providence Equity Partners, as well as being a Board Member at Adobe and DoubleVerify. Former CEO of Starcom.
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