Director of Marketplace Insights & Operations, Placer.ai
$175-225k
Location data analytics
Open for applications
Location data analytics
501-1000 employees
Open for applications
$175-225k
501-1000 employees
Company mission
To provide everyone access to large-scale consumer real-world behavior.
Role
Who you are
- Bachelor’s degree, in Economics, Business, or a similar quantitative business degree with strong academic achievement is a must. Masters Degree or MBA preferred but not required
- 8+ years minimum in highly analytical roles, with a first foundational experience in Management Consulting/ Investment Banking/Private Equity required, followed by a high-impact BizOps/Strategy/ Special Projects role at a tech company or startup
- Outstanding problem solving and analytical skills with strong attention to detail is a must
- Demonstrated ability to structure complex problems, turn qualitative and quantitative data into actionable insights, develop solutions, and lead successful implementation
- Excellent presentation skills, with a track record in designing compelling presentations for senior leadership that help drive cross-functional alignment
- Strong change management and project management skills, with a track record of getting strategic cross-functional projects over the finish line in tight timelines
- Self-starter with a strong sense of ownership; capable of seeking information, solving complex problems, corralling resources, and delivering results in challenging situations
- Expert knowledge of Excel/Google Sheet and PowerPoint/Google Slides
- B2B SaaS or B2B Marketplaces experience a plus
- Product Strategy or market research experience a plus
What the job involves
- As the Director, Marketplace Insights & Operations, you will be responsible for generating insights and implementing initiatives that will accelerate our product expansion and directly impact our NDR
- You will lead initiatives to maximize revenues of our Marketplace products and will be responsible for supporting Marketplace Lead-Gen activities, Expansion plan, KPIs, and maximizing product adoption
- This role is responsible for overseeing team projects and deliverables while driving cross-functional alignment to ensure smooth implementation by the respective divisions (Sales, Customer Success, Marketing, Product etc)
- As you join Placer, you will manage a team of two - a Data Analyst and a Senior Strategy Associate, and will continue to build the team under the guidance of the Company’s COO
- Own Marketplace KPIs and set quarterly goals, in alignment with stakeholders
- Underwrite a bottom-up Marketplace revenue plan and track performance against plan by analyzing deviations, identifying key areas for ARR gaps / risks / upside, & helping course correct
- Drive the operationalization of Marketplace goals and provide insights to maximize marketplace sales, such as: making GTM recommendations to improve the attach rate by product/segment/vertical, creating a feedback loop w/ Marketplace team & Product, supporting & guiding Marketplace leadgen activities across channels including BDR planning (headcount, priorities, calendars), supporting the Account Planning process by assessing the Marketplace TAM by account, etc
- Drive “deep dives” into Marketplace apps, including qualitative research, closed-lost analyses, etc. to uncover gaps and opportunities
- Minimize asset churn risk and maximize Marketplace product adoption through defining healthy usage by Marketplace App and monitoring, building dashboards, processes and automation for catching early issues
- Support Product by quantifying the expected ROI on potential new Marketplace apps/ new apps features
Our take
Placer provides valuable insight into audiences and competition, by generating traffic analytics that enable companies to discover new business opportunities.
Measuring traffic can be a critical component in understanding audiences for companies of all sizes, and Placer offers an array of options in this area. The firm provides accurate foot traffic counts and dwell time, with a range of filtering options that help companies better understand demographics. Further data also helps companies deduce how promotions, holidays, seasonality, and events impact business.
Competitors include Shopperations, Return Rabbit, Promoboxx, Looklet, and Bravo Pawn Systems, but the array of insights provided by Placer, and its team of passionate experts, has set it aside in the marketplace. The company has reached $1B valuation following series C and VC funding in 2022. Further funding followed in 2024 that boosted the company to a $1.5 billion valuation helping to expand the platform and secure its leading position in a crowded market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2024
$75m
LATE VC
Jul 2022
$60m
LATE VC
Total funding: $301m
Company benefits
- Work with, and learn from, top-notch talent
- Competitive salary
- Excellent benefits
- Fully remote
Company HQ
Santa Cruz, CA
Articles
Leadership
Noam Ben-Zvi
(CEO)Studied Computer Science at Tel Aviv. Former Data Science Team Leader for Israel Defense Forces. Co-founder and Head of Product at BlueTail, before co-founding Placer in 2014.
Zohar Bar-Yehuda
(Chief Data Scientist)Gained a Computer Engineering degree at Ben-Gurion University. Formerly a System Architect at Verint, Senior Algorithm Developer at OrCam, before co-founding Placer in 2014.
Oded Fossfeld
(CTO)Studied Computer Science at Ben Gurion University. They worked as a Software Engineer at Shine, Lacoon Security and Check Point. Co-founded Placer in 2014.
Ofir Lemel
(CPO)Former Lieutenant in 8200 division of Israel Defense Forces. Co-founder at Juntos! and Roamie. Co-founded Placer in 2014.
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