Sparkling water drinks that are flavored with fruit juices present themselves to many as healthy alternatives to sodas, but the ingredients that go into them are often not reflective of this assumption. The fruit juices used are often packed with added sugar, sourced from genetically modified fruit on industrial farms, and are overall far less healthy and sustainable beverages than consumers realize.
Spindrift produces sparkling water drinks flavored with fruit juices, focusing on ensuring that its products are as healthy, natural, and sustainable as possible. As people become more concerned with the ingredients that are contained within their favorite beverages, an increasing number of natural soft drink brands with no added sugar present significant competition for Spindrift. Regardless, the company demonstrates a strong position in the market by focusing its brand on being sourced from and benefitting family-run farms that use natural, organic, and non-GMO ingredients.
Steph
Company Specialist at Welcome to the Jungle