Data Analyst, Smallpdf
Growth & Product
+ Phantom stock Option plan
More information about location
PDF software
Open for applications
PDF software
101-200 employees
Open for applications
+ Phantom stock Option plan
More information about location
101-200 employees
Company mission
Smallpdf is on a mission to make PDF easy.
Role
Who you are
- We’re not looking for someone who waits for perfectly defined questions with clear guidance of exactly how to investigate them
- We’re looking for someone who sees patterns others miss, becomes obsessed with understanding them, and helps the business make better decisions because of it
- You’re a strong data analyst with 4+ years of experience, including in growth or marketing analytics
- You have hands-on experience with:
- SQL
- Incrementality analysis
- Conversion funnel analysis
- A/B experimentation
- Attribution tracking
- You’re comfortable with ambiguity and incomplete data. You know that some of the most important business questions can’t be answered perfectly - but still need to be answered thoughtfully
- You can independently structure investigations and drive them from question → analysis → recommendation
- You communicate clearly, challenge assumptions respectfully, and care more about understanding what actually drives growth than producing polished reporting
- Bonus points if you have experience with:
- Product analytics
- SEO analytics
- Multi-touch attribution and/or MMM implementation
- Product-led growth (PLG) SaaS
- Subscription businesses
- Synthetic experiment design suited to messy real-world environments
What the job involves
- We’re looking for a Senior Growth & Product Analyst to become a high-leverage analytical partner to our Product and Marketing teams
- This is not a reporting ownership role. It’s not a data science role either
- This role exists to help Smallpdf answer difficult growth and product questions that don’t have obvious answers:
- How much incremental value are our acquisition channels driving?
- Which product behaviors meaningfully predict monetization?
- Where are we losing potential long-term customers?
- What are the key levers that drive conversion?
- What’s the best experiment design for a change with no real control group?
- You’ll work across the full user journey - from acquisition (SEO, paid search, direct, partnerships) to activation, conversion, retention, and monetization
- One week you might investigate how much incremental new ARR paid search is truly driving vs. cannibalizing from SEO
- The next, you could be figuring out what’s causing a dip in conversion rate to paying customers in Spain
- Some questions won’t have clean answers. Some analyses will challenge assumptions the business already believes. That’s part of the job
- Own deep, high-impact investigations and analyses across Product and Marketing
- Analyze the full acquisition → activation → conversion → retention funnel
- Investigate questions around:
- Incrementality
- Attribution and cannibalization
- Monetization behavior
- Funnel leakage
- Growth efficiency
- Partner closely with Marketing leaders and Product Managers leaders, providing insights for business-critical decisions
- Proactively identify anomalies, behavioral patterns, and hidden growth opportunities
- Translate complex analyses into clear takeaways and recommendations
- Support experimentation by helping define success metrics, evaluating impact, and interpreting results - including in cases where clean control groups aren’t possible (e.g. SEO)
- Contribute to improving metric clarity and analytical consistency across teams
- Collaborate with Data Engineering and Data Science teams when deeper technical implementation is required
Application process
- Please apply using the form below and upload your CV - in English, as it’s the standard working language at Smallpdf. A PDF format is preferred
Our take
PDFs might be the bane of many employees’ existence, but they are not going anywhere. Smallpdf was created to ease the pain of converting, compressing and editing documents.
The company has focused on increasing the efficiency of handling PDFs wherever workers might encounter them. That has led Smallpdf to prioritise integrations with other major enterprise software companies such as Dropbox.
The startup is not happy to sit with its 25M+ unique users per month and is looking to acquire more customers by providing its services on additional platforms. Think fully-fledged native mobile apps for iOS and Android. It launched new features in 2025 that will help it to streamline PDF processes even more.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-32% employee growth in 12 months
Company
Company benefits
- Flexi Time | Early bird or slow to rise? We’ve got you covered with flexible working hours to suit you at your most productive.
- Choose Your Own Platform | Apple evangelist, Linux lover, or Windows disciple? We’re platform agnostic, so you have the freedom to choose how you work
- Free German Lessons | Sprichst du Deutsch? If that sounds like Greek to you, you’ll love that we offer free German language lessons
- Personal Development | We help our employees grow. Each year, you’ll get an allocated budget, plus dedicated time for personal development
- Free Food & Drinks | Enjoy our famous weekly team lunches, plus unlimited free coffee, and our fully stocked fridge—on the house
- All for Fun & Fun for All | Soak up the Swiss Alps, meet with your team in a canoe on Lake Zurich, or zoom around in a go-kart! We’re all for fun!
Company HQ
Alt-Wiedikon, Zürich, ZH
Leadership
Manuel Stofer
(CGO & Co-Founder)Stepped aside as CEO in 2019. Previously a web developer for many years, most recently at rtp.ch.
Lino Teuteberg
(Co-Founder & Design and Product Head)Is also the Co-Founder of TaxFix, where he previously served as CPO.
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