Manager of Brand & Content Strategy, Favor
3 days a week in office
Contact-free food and essential order service
Be an early applicant
Contact-free food and essential order service
1001+ employees
Be an early applicant
3 days a week in office
1001+ employees
Company mission
To create a more connected community to get anything delivered through an affordable and personalized service.
Role
Who you are
- Bachelor’s degree in marketing, advertising, communication, or related field
- 5+ years of brand strategy and content strategy experience
- Experience ideating and building creative and brand briefs for internal teams and external partners
- Experience managing brand content, positioning, and content strategy for a consumer brand
- Knowledge of organic and paid social media analytics and how to use them to drive results
- Knowledge of social media platforms, native tools, and best practices for TikTok, Instagram, Facebook, X, and YouTube
- Excellent project management skills and the ability to collaborate with a multidisciplinary team
- You are a highly motivated, creative, and analytical individual who thrives in a fast-paced environment with the opportunity to wear multiple hats
- You have a strong understanding of the various functional aspects of a marketing organization, plus digital/social media landscapes
- You have the ability to synthesize data, form hypotheses, develop insights, and propose actionable solutions
What the job involves
- As a Brand & Content Strategy Manager, you’ll join Favor’s Brand team which is responsible for one of Texas' fastest growing brands
- This role will be the expert on our audiences, the platforms they live in, and customer insights, and use this knowledge to inform brand strategy and content that drives the business forward and has an impact in culture
- The Manager will partner closely with the Creative, CRM, Growth Marketing, Product Marketing, Partnerships, Content/Merchandising and Organic Social teams to develop a variety of ideas across spaces like digital content, partnerships, and influencers to amplify our brand strategy consistently across channels
- The ideal candidate has proven skills in writing creative campaign briefs, creating content programs (from strategy, development and execution to measurement and optimization) and developing content and channel strategies that maximize our brand storytelling and enhance our creative output to improve Brand awareness, acquisition and retention for Customers and Runners
- Distill customer insights, business objectives, cultural trends, and success criteria to develop creatively inspiring campaign briefs and ideas to support the Brand’s go-to-market strategies, with an emphasis on how, when, and where our target audience consumes content and how brands can activate in those spaces
- Create content and channel strategies that allow for a fluid brand that is consistently growing and evolving with our consumers, media, and changing competitive landscape
- Craft and own positioning statements, creative team briefs, and marketing and differentiation strategies for our three audiences (Consumer, Runner & Merchant)
- Partner with the Creative, Lifecycle Marketing, Growth Marketing, Product Marketing, Partnerships, Content/Merchandising and Organic Social/Blog teams and ensure our brand strategy is consistent in the content we produce
- Set and maintain our brand vision, pillars and differentiation strategy and ensure that is coming to life in the content we’re producing
- Partner with Integrated Marketing to develop quarterly integrated messaging strategy and distill our strategic and content priorities into themes and briefs for the marketing team
- Work closely with our research team and conduct competitive research, perform content audits, and analyze market trends to identify new opportunities, mediums, and challenges to engage target audiences and further awareness
- Measure impact and return of effort by working with channels and reporting on brand mentions, engagement, and organic traffic as well as our retention and acquisition efforts
Our take
More and more people are looking to get things delivered fast, and businesses are trying to find inventive ways to meet the demand and get people’s purchases to them as quickly as possible. Favor solves this problem, with an on-demand delivery service that depends on “runners” to get products to customers quickly.
Customers can browse on the Favor app and select items from their list or input items from other stores in the delivery zone, and Favor runners will collect the item and deliver it within an hour. For customers in a hurry, this is obviously appealing. While many on-demand delivery services struggle to scale, Favor itself has managed to scale its operations across Texas and expanded into Philadelphia in mid 2022.
This centralization has given the company an advantage over competitors who have since gone out of business, but it isn’t yet clear if other competitors will imitate Favor's approach to gain market share. The company faces strong challenges from deep-pocketed rivals like DoorDash and Uber Eats.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2017
$22m
SERIES B
Mar 2015
$13m
SERIES A
Total funding: $35m
Company benefits
- We offer premium health, vision, dental, life and 401(k) options. We go beyond the basics with complimentary meals, commuter benefits, dependent care, and of course - Favor delivery credit and H-E-B discounts
- With a fitness center in the office, we equip you with ways to stay healthy and happy. Any complimentary meals and snacks always feature health options
- Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through beer Fridays, quarterly company-wide events, and regular connection opportunities
- Our HQ, the Eastside Tech Hub, is located in the heart of East Austin and boasts multiple lounge areas, a coffee bar, library, fully stocked kitchen, wellness center with bouldering wall, and more
- We offer unlimited PTO for salary employees and ample vacation time to all team members. We empower you to live your best life and do your best work!
- We encourage personal growth and education through regular Learning Labs taught by internal team members and external facilitators
Company HQ
Holly, Austin, TX
Leadership
Keith Duncan
(CEO, not founder)Began working at the company as SVP of Sales & Business Development and was promoted to CRO within 4 years. They then worked as CRO at Orchard before returning to Favor as CEO in 2023.
Salary benchmarks
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