Community Marketing Manager, Canva
Education, K12 - Contract
Publishing and design platform
Job no longer available
Publishing and design platform
1001+ employees
Job no longer available
1001+ employees
Company mission
To empower the world to design.
Role
Who you are
- You possess deep experience in community management with a proven track record of growing and engaging thriving communities
- You are experienced in senior marketing roles, particularly in education or edtech
- You are skilled with community management tools (Canva, Facebook Groups, Discord, Hubspot, Mailchimp, Monday.com, Google Suite, Looker)
- You have experience event planning and coordination for both online and offline events
- You are a confident public speaker with experience in facilitating webinars and workshops
- You are a creative thinker with content creation experience, including video editing, and a deep understanding of social platforms and trends
- You have strong analytical skills, turning complex datasets into actionable insights, with a deep understanding of Canva’s audiences
- You have excellent cross-functional collaboration, working effectively with sales, growth, and social teams, and managing stakeholder relationships
- You are proficient in balancing long-term strategy with short-term needs, adapting quickly to market trends, while focusing on data-driven marketing
- You are a self-starter with strong execution and delivery skills, thriving in fast-paced environments with evolving priorities
- You build and maintain strong internal relationships within Canva to support collaboration and align with company goals
- You are experienced developing and maintaining relationships with partners as well as collaborating with government organizations and agencies
- You have excellent communication skills in both French and English
- You have a Bachelor’s degree or higher preferably in marketing, with a strong data-driven and insights driven marketing mindset
- You are a creative and dedicated community leader with a proven track record of engaging and inspiring passionate community members.
- You thrive in building and scaling community programs, and the idea of working with an educational community excites you.
- A master at turning ambiguity into opportunity, you embrace big challenges and are committed to doing whatever it takes to support and uplift our communities
What the job involves
- As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will li
- Community Program Management: Lead the growth and engagement of the Education Community program and Teachers online group, leveraging deep local cultural understanding
- Online & Offline Events: Organize and execute impactful online and offline events—meetups, workshops, and participation in local education conferences—to drive Canva for Education adoption
- Content & Engagement Strategy: Create and deliver culturally relevant educational content that aligns with our marketing goals
- Cross-Functional Collaboration: Partner with Growth Marketing and Social teams to conceptualize, plan, and execute integrated campaigns
- Expand Canva's ambassador community: Cultivate and expand our Canvassador community—volunteers who build and sustain local Canva communities while spreading Canva’s passion
- Build a network: Collaborate with partners local associations and organizations to drive engagement and enhance community initiatives
- User Growth & Awareness: Grow the active user base and increase awareness of Canva for Education through data-driven marketing and competitive benchmarking
- Stay informed and share local insights: Act as the local expert on education trends, using this knowledge to boost brand awareness and inspire creative marketing campaigns
- Support Education Sales: Collaborate with the education sales team to identify growth opportunities within France’s largest school systems
- As Canva’s Education Marketing Community Manager, you will be responsible for developing and executing strategies to introduce Canva for Education to teachers, guiding them to fall in love with our brand, product, and values
- In this role, you’ll be at the intersection of community and marketing. Community has always been at the heart of Canva, fueling all the strong brand loyalty we’ve built over the years. To ensure success in France, this role is essential in driving the awareness and adoption of Canva for Education among teachers
Application process
- Please note that contractor-accreditation meetings are conducted virtually
Our take
Launched in 2013, Canva is a free online visual communications and design platform. It features a vast range of templates including presentations, websites, and social media graphics, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips.
With the aim to empower 100% of the world to communicate in ways that were once limited to the 1%, Canva was founded on the belief that people shouldn’t need to understand complex software to unlock their creativity. Simplicity is central to Canva’s offering, its straightforward drag-and-drop user interface avoiding complex tools that require training. This approach has been hugely popular and has been key in setting the company apart in the market, with over 90% of the Fortune 500 now using the site.
More recently, Canva has broadened its offerings through a number of acquisitions and now offers a full visual communications platform, featuring stock content, innovative editing features, and data visualization. Zeetings, Pexels & Pixabay, Kaleido, Smartmockups and Flourish have all joined Canva, and the business is well set to continue leading and innovating in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 12 rounds)
May 2024
$400m
GROWTH EQUITY VC
Sep 2021
$200m
LATE VC
Total funding: $968.6m
Company HQ
Surry Hills, NSW
Leadership
Cameron Adams
(Co-Founder & CPO)Cameron studied at the University of Melbourne before working as a Developer and Designer for Eclipse and Google for a combined 5 years. They then founded Fluent.io in 2011, and Canva in July 2012.
Melanie Perkins
(Co-Founder & CEO)Having studied at the University of Western Australia, Melanie first founded Fusion Books in 2007 and and co-founded Canva in 2012. Melanie is now CEO of Canva.
Cliff Obrecht
(Co-Founder & COO)Having studied at the University of Western Australia, Cliff spent 5 years as Managing Director of Fusion Books. They left this role in 2013, having co-founded Canva with Melanie and Cameron the previous year.
Salary benchmarks
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