Field Marketing Manager, Alteryx

• 5+ years of previous B2B technology marketing experience in NORAM
• Strong campaign orchestration, message optimization, persona and buying cycle experience required
• Experience in evolving marketing programs based on performance data, feedback from sales and understanding of the business
• Metrics driven – strong analytical thinker
• Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks from concept through implementation, and deliver quality outcomes on time and on budget
• Proven capacity for exceptional customer service to internal and external stakeholders. Outstanding communication and collaboration skills are critical
• Self-motivated, who can work independently and proactively to resolve issues, take ownership for tools and processes, with minimal supervision
• Ability to travel up to 30% for onsite event management and team meetings
• BS in Marketing or another related field

Desirable

• Alteryx, Inc. is looking for a results-oriented Field Marketing Manager with proven expertise in setting strategy, building strategic partnerships and executing targeted omni-channel marketing programs
• This person will be a critical member of the US Field Marketing team, supporting the Americas sales teams
• As a member of the Field Marketing team, you will be responsible for developing a deep understanding of Alteryx’s accounts and personas and executing highly effective marketing campaigns to achieve pipeline and revenue goals
• The ideal candidate will thrive at the intersection of creative and analytics, demonstrate the ability to thrive in a fast-paced environment, has high standards, great attention to detail, and a passion for taking things to the next level!
• Create and execute high performing marketing programs using a data-driven approach. Support and align with the NORAM sales team’s priorities, and ultimately drive pipeline and revenue
• Build a deep understanding of accounts and how to engage with different personas. Understand and deploy different strategies and plans for acquisition, upsell, cross sell, and renewals
• Continuously innovate and deliver marketing programs that drive results. Have a strong understanding of how to leverage channels and tactics such as digital, social media, web, media, customer advocacy, virtual and in-person events, and email in your regional plan to drive goal attainment. Support and execute account-based strategies and programs
• Be a strategic partner to sales teams and leaders. Participate actively in sales team calls, in-person meetings, quarterly business reviews, and joint planning sessions to ensure alignment
• Set goals and define metrics for each marketing program including targeted lead flow to maximize pipeline generation and acceleration. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report results making recommendations for optimization
• Be ROI and process driven; establish and rigorous management of program budget. Participate in integrated quarterly planning process