Director of Paid Acquisition, Dialpad
$159.5-197.2k
Plus stock options
Office located in San Ramon, CA
AI-powered cloud communications platform
Open for applications
AI-powered cloud communications platform
1001+ employees
Open for applications
$159.5-197.2k
Plus stock options
Office located in San Ramon, CA
1001+ employees
Company mission
To completely transform the way the world works together.
Role
Who you are
- This role requires a strategic thinker with hands-on experience in managing large-scale paid campaigns and a deep understanding of performance marketing, analytics, and various ad platforms
- Minimum 8 years of experience in performance marketing or paid acquisition roles, with a proven track record of managing large-scale campaigns
- 3+ years of experience in a leadership or managerial role
- Extensive hands-on experience with major ad platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) and analytics tools (e.g., Google Analytics, Tableau)
- Experience in managing and scaling Affiliates and CPL programs along with management of review sites
- Hands-on experience in managing ABM programs and platforms such as 6Sense, Demandbase
- Budget management experience of >$20M
- Strong analytical skills with the ability to interpret complex data and make data-driven decisions
- Excellent communication and presentation skills
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
What the job involves
- The Director of Paid Acquisition will lead Dialpad’s paid media strategy, focusing on acquiring new customers, and achieving growth and efficiency targets through various paid channels
- Develop and execute comprehensive global paid acquisition strategies across a variety digital and offline channels including SEM, Social, Display, Online video, CTV and Audio
- Run and scale Affiliate and CPL programs, and management of Review sites
- Collaborate with internal teams to manage digital ABM programs
- Work with outside partners/agencies and internal teams to meet new business customer acquisition, pipeline and revenue goals
- Forecast and set clear objectives and KPIs for each campaign and channel, aligning them with overall business goals
- Manage budgets, ensuring efficient allocation of spend to maximize ROAS
- Oversee the planning, execution, and optimization of paid acquisition campaigns in North America, EMEA and APAC
- Monitor, analyze and report on campaign performance metrics
- Lead and mentor a team of performance marketers to achieve business goals
- Work closely with cross-functional teams including Marketing Operations, Product Marketing/Content, Creative to test messaging and help build the Dialpad brand
Our take
Dialpad offers an AI-driven cloud communications platform for business teams. It was founded to streamline communications across entire businesses with a fast set-up and hassle-free deployment.
As well as hosting in-house video, meet and text communications with automated note taking and transcription, the platform also features AI-powered customer service, sales and voice intelligence insights. Dialpad has impressed customers such as Asana, Stripe, TED and Uber with its smooth integration capabilities with co-working platforms like Slack, Google Workspace, Salesforce CRM and Microsoft Teams.
The Unicorn company's funding has allowed it to heavily invest in the continued R&D of AI technologies to deliver a number of industry-first features. The company has also expanded globally with the opening of offices in Europe and Asia and plans to further extend its global footprint with additional investments internationally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Dec 2022
$50m
LATE VC
Dec 2021
$170m
LATE VC
Total funding: $450m
Company benefits
- Company stock options
- Continued education stipend
- Cell phone, home internet, and gym membership stipend
- Work from home opportunities
- 100% paid medical, dental, and vision plan
- Catered lunches, free snacks & drinks
Company values
- Do the right thing
- Delight our users
- It takes both skill & will
- Innovate continuously
- Every voice matters
Company HQ
San Ramon, CA
Articles
Leadership
Craig Walker
(CEO)Having studied Law at UCB, Craig worked as an Attorney for Brobeck Phleger & Harrison, before moving to General Counsel at TeleSoft Partners. He spent almost 4 years at Google Ventures before founding Dialpad in January 2011.
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