Director of Performance Marketing, Sama
Secure AI & ML training data labeling platform
Be an early applicant
Secure AI & ML training data labeling platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To accelerate and advance computer vision AI development by providing the most accurate and scalable data pipeline.
Role
Who you are
- 7 -10+ years of B2B performance marketing experience, preferably in enterprise tech, SaaS, or AI
- Demonstrated success owning pipeline targets and executing high-performing paid and event programs
- Hands-on experience with HubSpot, Google Ads, LinkedIn Campaign Manager, Google Analytics, and Salesforce
- Deep understanding of attribution modeling, funnel analysis, and budget planning
- Experience with field marketing or performance-focused event strategy
- Skilled at managing internal teams and external vendors with a test-and-learn mindset
- Clear communicator with a passion for operational excellence, experimentation, and measurable outcomes
What the job involves
- Sama is seeking a bold, data-obsessed Director of Performance Marketing to drive pipeline growth across digital, events, and lifecycle channels
- You’ll own the performance strategy, manage execution across paid media and field programs, and lead cross-functional alignment to drive measurable results
- This role is perfect for someone who thrives in a high-impact, high-visibility environment—blending analytics, creativity, and automation to fuel demand
- You’ll work closely with Sales, Product, Revenue Operations, and external agencies to scale qualified pipeline and improve funnel efficiency
- You’ll also own channel performance, experimentation, budget planning, and content calendar alignment across campaigns
- Performance Strategy & Leadership
- Own Sama’s performance marketing strategy to drive awareness, engagement, and qualified pipeline across high-priority verticals (e.g., Retail, Robotics, Automotive, GenAI, CV)
- Build and manage a team of performance marketers, contractors, and agencies
- Lead integrated campaign planning and execution in coordination with Product Marketing, Content, and Sales
- Own and maintain a strategic content and campaign calendar aligned to industry use cases, field activities, and product milestones
- Define and report on KPIs across the funnel—MQLs, SALs, SQOs, CAC, and ROI
- Work with Marketing Ops to ensure clean attribution, lead scoring, and conversion tracking in HubSpot and Salesforce
- Leverage AI and automation to enhance personalization, segmentation, and experimentation at scale
- Channel Execution & Optimization
- Execute and optimize cross-channel programs with a focus on:
- Paid Media (Google Ads, LinkedIn, Meta, Reddit, YouTube)
- Events & Tradeshows (industry events, field marketing)
- Search (SEM & SEO): Work with content and technical partners on performance-based SEO and paid search
- Website & CRO: Optimize landing pages, forms, and user flows for conversion using HubSpot and A/B testing tools
- Email & Nurture: Drive engagement through targeted lifecycle campaigns and remarketing journeys
- Manage media budgets, vendor relationships, and campaign performance with accountability for results
- Programs You’ll Own
- Paid Acquisition (Google, LinkedIn, Meta, Reddit, Programmatic)
- Website & Conversion Optimization (Landing Pages, CRO, HubSpot)
- SEO & SEM (Keyword Strategy, Technical SEO, Paid Search)
- Email & Lifecycle Nurture (Automation, Segmentation, Lead Routing)
- Events & Webinars (Pre-event promotion, booth strategy, lead capture, post-event follow-up)
- Analytics & Attribution (Dashboards, ROI, Funnel Health)
- AI & Martech Stack (Tools for creative optimization, targeting, and automation)
Our take
Sama, formerly known as Samasource, provides AI training data (extremely large datasets used to teach Machine Learning models) for companies in the fields of e-commerce, communications, media, med-tech, agriculture, robotics and autonomous transport.
It was started as a non-profit with the aim of sourcing talent and uplifting livelihoods for people in less wealthy areas of the globe, particularly in East Africa. However, the company transitioned to a for-profit model in 2019. This ethical and egalitarian approach to AI training has won Sama plenty of goodwill and business to boot, with customers including Google, Walmart, Ford, Microsoft and Nasa on board.
Since rebranding as Sama and promoting former COO Wendy Gonzales to CEO, a new focus has been put on developing further solutions which will allow entry into new industries, widening its already impressive customer base.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Nov 2021
$70m
SERIES B
Nov 2019
$14.8m
SERIES A
Total funding: $84.8m
Company benefits
- Comprehensive health and retirement plans
- Competitive salary with bonus
- Generous vacation, paid holidays and sabbatical
- Fitness stipend and phone reimbursement
- Professional development budget and support
- Flexible, remote-friendly work environment
Company HQ
Mission District, San Francisco, CA
Leadership
Wendy Gonzalez
(CEO)Having spent almost 10 years at EY and Capgemini Consulting, Wendy Worked at Level 3 Communications, GCI, and Cycle30. They joined Sama in 2015 as Senior VP and MD, and currently serve as CEO.
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