Global Creative Director, WeWork
$153-200k
+ Incentive plan specific to role
Shared workspace community & office services
Open for applications
Shared workspace community & office services
1001+ employees
Open for applications
$153-200k
+ Incentive plan specific to role
1001+ employees
Company mission
To create environments where people and companies come together and do their best work.
Role
Who you are
- The ideal candidate will possess extensive global experience in leading and managing creative teams, developing impactful brand strategies, and executing integrated marketing campaigns that significantly contribute to overall business growth
- They should bring a proven track record in performance marketing, developing and optimizing creative strategies and execution to drive acquisition and retention on a global scale
- This role requires a strong background in art direction and design, with the ability to oversee and inspire a global team across all key creative aspects, including visual identity, content creation, campaign development, and digital experiences
- Educational Foundation: A Bachelor's degree (BA/BS) in a related field
- Extensive Global Creative Leadership: 12-15+ years of progressive experience in art direction and design, with a proven track record of leading and inspiring global creative teams in both B2B and B2C environments
- Industry Expertise: Demonstrated experience in professional services, particularly within real estate or financial services, showcasing an understanding of complex market dynamics
- Strategic Brand & Performance Acumen: A deep understanding of global brand development and integrated marketing campaigns, with a strong emphasis on performance marketing and optimizing creative strategies for significant acquisition and retention on a global scale
- Exceptional Creative Vision: Possessing exceptional creative instincts and a comprehensive understanding of design principles, photography, compelling copy, and impactful video production
- Dynamic People Leadership: Strong leadership and people management skills, with a proven ability to oversee, mentor, and inspire diverse global teams to achieve creative excellence
- Strategic Project Management: Excellent time management skills and the ability to strategically manage multiple complex, high-stakes projects simultaneously under pressure, maintaining a calm and focused demeanor while ensuring on-time and on-budget delivery of high-impact creative
- Collaborative Leadership: A proven ability to forge strong, collaborative relationships with senior leadership and cross-functional partners, effectively influencing strategy and driving consensus to achieve shared business objectives
- Innovation & Adaptability: A proactive approach to staying abreast of industry trends, emerging technologies (including AI), and competitive landscapes, demonstrating the ability to integrate new methodologies to maintain a competitive edge and optimize creative workflows. Readily adapts to evolving market demands and organizational priorities
What the job involves
- WeWork is seeking a seasoned and dynamic Creative Director to lead our global design and creative efforts
- Reporting directly to the Chief Marketing and Communications Officer, this role will be instrumental in shaping and evolving WeWork's brand expression across all B2B and B2C touch points
- Lead and manage a global team of diverse creative talent, including graphic designers, copywriters, art directors, and video producers, elevating existing content and fostering a culture of creative excellence across both internal and external resources
- Develop, evolve, and rigorously enforce global brand guidelines to ensure consistency and impact across all WeWork brands and touch points
- Concept and create original, inspiring content that effectively communicates WeWork's vision and narrative across various mediums and global markets, aligning with strategic business objectives, delivering global campaigns that reflect cultural sensitivities and drive relevance to markets/regions
- Continuously evolve and push our design systems and visual identity, positioning WeWork as an industry leader and ensuring our brand remains innovative and relevant in a dynamic market
- Articulate the rationale behind design decisions and exhibit strong managerial skills to guide internal teams and external partners, crystallizing complex brands and product portfolios into simple concepts and compelling creative articulations
- Collaborate closely with the Chief Marketing and Communications Officer (CMO), recognizing the critical importance of this relationship to the Creative Director's success in shaping and evolving WeWork's brand expression
- Ensure all creative work reflects a deep understanding of the business, aligning with company goals and marketing strategy, and is always in service of WeWork's overarching business objectives
- Provide hands-on feedback, mentorship, and guidance to the creative team, fostering their professional growth and development, and ensuring high-quality creative output
- Foster a culture of accountability, innovation, and resourcefulness within the team, inspiring them to deliver exceptional results in fast-moving environments
- Build and nurture relationships, manage and mentor creatives, and align teams around a shared creative vision
- Collaborate closely with internal stakeholders, including Brand Strategy, Performance Marketing, Sales, and Social Media teams, to deliver high-quality, scalable, on-brand materials that align with business goals and drive measurable results
- Oversee the translation of high-level concepts into actionable creative work, taking full ownership and accountability for driving projects from ideation through successful, on-time, and on-budget execution, including securing necessary approvals from key stakeholders
- Clearly articulate creative ideas and strategies to the global creative team and other internal stakeholders, ensuring alignment and buy-in for key initiatives
- Work at both a strategic and execution level within a matrixed organization, navigating complex cross-functional partnerships
- Create a performance-minded mindset for the Creative team to optimize performance with constant testing and adjustments to refine
- Stay abreast of industry trends, emerging technologies, and competitive landscapes, including advancements in AI, to inform creative strategies and maintain WeWork's competitive edge
- Manage and optimize creative workflows and processes, leveraging AI-powered tools and methodologies, to maximize efficiency and productivity across the global creative team
- Be a thought leader on marketing techniques, trends, and best practices, devising solutions for new content needs that support user experience and product changes, demonstrating strong data literacy to inform creative decisions and measure impact
Application process
- Please include a digital portfolio of your creative design work
Our take
WeWork is a commercial real estate company that pioneered the shared workspace market, providing spaces for anyone from freelancers to Fortune 500s. Traditional leases typically require businesses to commit to an office for 5-10 years, whilst WeWork allows its members to scale up from a single hot desk to a private office or custom-built suite, depending on their needs.
WeWork has hundreds of locations across the globe, with hundreds of thousands of members. While its initial rapid growth and dominance in key global hubs was impressive, it has since had to scale back and strategically re-align itself in an unstable economic climate.
There is certainly still potential for WeWork to see renewed growth and success, especially as remote and hybrid working continues to be popular. That said, observers will have to wait to see the eventual affect of its restructuring - and only time will tell what the company's future looks like.
Steph
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 15 rounds)
Jan 2019
$1bn
SERIES H
Nov 2018
$3bn
GROWTH EQUITY VC
Total funding: $12.4bn
Company benefits
- Health and dental insurance
- Free breakfast everyday
- Flexible working hours
- Work from home opportunities
Company HQ
Chelsea, New York, NY
Leadership
David Tolley
(CEO)Also Co-Chief Restructuring Officer and CFO at Intelsat. Previously worked at Stonepeak Infrastructure Partners as a Senior Advisor.
Salary benchmarks
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