Marketing Manager, OpenTable
SEO
2 days a week in office
Online restaurant reservation service
Be an early applicant
Online restaurant reservation service
1001+ employees
Be an early applicant
2 days a week in office
1001+ employees
Company mission
To bring together people and the restaurants they love in the moments that matter.
Role
Who you are
- This is a specialist global role ideal for someone who prefers to be a self-starter, enjoys building from the ground up, and is passionate about identifying growth opportunities through data
- You’re data-obsessed, user-centric, open-minded for testing, iterating, optimising, and fluent in turning insights into measurable SEO performance
- The ideal candidate brings deep understanding of technical, and hands-on experience in off-page link-building, along with strong on-page expertise within the consumer tech space, a strong grasp of internationalisation and localisation, and a nuanced understanding of the evolving search landscape, user journeys, and online booking behaviours
- You’re an agile thinker, highly collaborative, and skilled at balancing collaborator input with SEO standard methodologies
- You thrive in an entrepreneurial and collaborative environment
- You’re quick-acting, diligent to details, independent but also able to work through collaborator requirements with a positive and flexible demeanour. Organization, ability to handle feedback and ‘make-it-work’ is critical!
- Bachelor’s degree or equivalent experience in marketing, analytics, or related fields
- 6+ years of marketing experience with in-depth SEO expertise in the consumer tech industry (preferably with an in-house team). Other product management, digital marketing, data analysis or software engineering experience is a plus
- A strategic understanding of large-scale SEO: projects that scale globally and bring measurable results
- Excellent quantitative skills – expert fluency with numbers and data analysis using Google Sheets is critical
- Comfortable with responsibility, and able to develop a project independently once goals are set
- Experienced in collaborating with cross-functional partners to ensure results are aligned to requested technical specs and needed timelines, and then iterate and optimise based on performance
- Comprehensive understanding of significant search engine updates, and the logical extension and application of these to international, large-scale websites. Self-motivated in following the latest developments in the SEO industry with a view to testing for yourself to establish validity and impact
- Understanding of modern front-end markup (principally HTML and CSS). Proficiency in landing page prototyping tools is a strong plus
- Ability to effectively work on multiple projects at once
- Ability to work against timelines in a fast-paced, high-productivity environment
- Excellent verbal and written presentation skills. Fluency in English at a native proficiency - fluency in one additional European language is a plus (preferably German)
What the job involves
- We are looking for a driven, analytical and creative organic search & growth marketer to join us as Marketing Manager, SEO
- You’ll be responsible for formulating and implementing scalable SEO strategies across 10+ OpenTable domains, with a focus on improving organic visibility and driving revenue growth through organic search
- You’ve either built or rebuilt systems that delivered real growth—and you can prove it
- You will own, develop and implement impactful SEO strategies with measurable results
- Be accountable for your projects, including set up, tracking, monitoring and reporting on progress and outcomes
- Use available data to analyse opportunities, quantify performance and supervise competitors – suggesting tactical changes and strategies based on your analysis
- Build logical improvement & implementation plans for global SEO page templates; optimise website content, internal linking structure and scalable content production
- Find opportunities to continually test and iterate on landing page templates, modules and content to improve user experience (e.g. bounce rate) and SERP performance (e.g. CTR, rankings)
- Develop and implement scalable link-building strategies to attract high-quality referral domains and improve website authority
- Work with technical teams to resolve technical SEO issues and enhance website performance
- Coordinate with Product, Engineering, Content, and Market teams to implement SEO projects that support global and local growth goals
- Ensure marketing campaigns are SEO-optimised and contribute to domain authority, finding opportunities for micro-level content and link strategies
- Prepare and deliver clear reports and post-implementation analysis to communicate SEO performance and project impact to collaborators
Salary benchmarks
Our take
OpenTable was one of the earliest innovators in the online reservation space, setting up shop in 1998 as a tool to enable restaurants to take bookings online. Rather than charging consumers for the service, OpenTable generates revenue via a monthly subscription and reservation fee from businesses.
Today, the platform is used by tens of thousands of restaurants around the world and seats over 1 billion diners per year. The company was acquired by Booking Holdings – the world's largest travel company – for $2.6 billion in 2014, and remains a subsidiary of the group to this day.
OpenTable is the dominant player in the restaurant reservation software category, with an impressive 45% market share, but does face increasing competition from platforms like Resy, Tock, TableAgent, and many more. Nonetheless, this market leader has garnered an impressive reputation, and there is nothing to say it won't hold on to the dominance it has earned into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2000
$36m
SERIES C
Jan 2000
$10m
SERIES B
Total funding: $48.2m
Company benefits
- Work from (almost) anywhere - wherever you do your best work
- Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
Company HQ
Union Square, San Francisco, CA
Leadership
Debby Soo
(CEO, not founder)After graduating from Stanford with a liberal arts major, Debby started their career in investment banking. Thereafter they worked in Google’s Strategic Partnerships Group and then spent a decade at KAYAK, eventually becoming CCO.
Share this job
View 27 more jobs at OpenTable