Growth Marketing Associate, ID.me

• The ideal candidate thrives at the intersection of data, experimentation, and storytelling
• 3–6+ years of experience in growth, marketing, strategy, analytics, consulting, or a related role focused on problem-solving and experimentation
• Strong analytical and growth mindset, with the ability to use data to navigate ambiguity, uncover insights, and guide clear decisions
• Deep curiosity about customer behavior—you think from first principles, dig into the “why” behind problems, and challenge assumptions to find better solutions
• Ability to thrive in fast-moving, zero-to-one environments—comfortable testing, iterating, and building from scratch

Desirable

• ID.me is seeking a strategic, creative, and execution-focused Growth Marketing Associate to accelerate adoption, transactions, and retention across our ecosystem
• You’ll drive onboarding, activation, and engagement programs across in-app, email, push, and emerging digital channels
• This role blends analytical rigor with creative intuition — uncovering insights, refining targeting and messaging, and delivering high-performing, full-funnel campaigns that drive measurable growth
• You’ll support innovation in AI-powered marketing automation, experimentation, and optimization frameworks, driving continuous learning and performance improvement
• Success will be measured by tangible business outcomes — including installs, transactions, revenue growth, engagement, and retention — ensuring every initiative contributes to meaningful, measurable impact
• Analyze customer, product, and market data to uncover insights, identify friction points, and inform acquisition and engagement strategies
• Assess the operational and financial impact of growth initiatives—leveraging data to evaluate performance, guide prioritization, and refine tactics
• Build and maintain reporting dashboards to track campaign performance and key business metrics
• Conduct market and competitive analyses to identify emerging trends, benchmark performance, and uncover new growth opportunities
• Translate external insights into actionable recommendations that influence channel strategy, messaging, and positioning
• Support and execute growth initiatives across onboarding, activation, adoption, and retention, contributing to the full customer lifecycle
• Design, run, and analyze A/B tests (e.g., messaging variations, user flow optimizations) to validate hypotheses and improve conversion across the funnel
• Plan and maintain the marketing calendar, ensuring alignment across teams and timely execution of campaigns
• Project-manage campaigns from concept through launch, coordinating with cross-functional teams to deliver with speed and precision
• Work closely with Product, Design, PMM, Engineering, and Data Science to align campaign strategies with business goals and deliver a cohesive user experience
• Document insights that share learnings, standardize best practices, and accelerate growth across the team